About Trax
Trax is a company based in Singapore (Singapore) founded in 2010 by Dror Feldheim. It operates as a SaaS (Software-as-a-Service), and Data-as-a-Service. Trax has raised $1.03 billion across 11 funding rounds from investors including Investec, Deutsche Bank and BlackRock. Trax has completed 6 acquisitions, including LenzTech, Planorama and Qopius. Trax offers products and services including Trax Image Recognition, Trax Data, Trax Execution, and Trax Engagement (Shopkick). Trax operates in a competitive market with competitors including RetailNext, SPINS, Crisp, Wiser and Daasity, among others.
- Headquarter Singapore, Singapore
- Founders Dror Feldheim
- Stage Unicorn
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Sectors
RetailTechnology
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Phone
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Website
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Social
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- Legal Name Trax Technology Solutions Pte Ltd.
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Products & Services of Trax
Trax offers a comprehensive portfolio of products and services, including Trax Image Recognition, Trax Data, Trax Execution, and Trax Engagement (Shopkick). The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Retail spaces are digitized using advanced image recognition.
In-store conditions are tracked with data-driven insights.
Merchandising actions are optimized for retail execution.
Customer journeys are enhanced through gamified experiences.
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Funding Insights of Trax
Trax has successfully raised a total of $1.03B across 11 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $50 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 11
- Last Round Debt – Venture — $50.0M
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First Round
First Round
(06 Aug 2013)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2023 | Amount | Debt – Venture - Trax | Valuation |
investors |
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| Apr, 2021 | Amount | Series E - Trax | Valuation | SoftBank Vision Fund , BlackRock | |
| Jul, 2019 | Amount | Series D - Trax | Valuation | Hopu Investments |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Trax
Trax has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Investec, Deutsche Bank and BlackRock. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in technology and startups.
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Founded Year | Domain | Location | |
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Venture capital fund investing in technology and AI sectors.
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Founded Year | Domain | Location | |
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VC and PE investments are directed toward multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Trax
Trax has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include LenzTech, Planorama and Qopius. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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An AI-based predictive analytics platform is provided for data-driven insights.
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2016 | ||||
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Retail technology solutions are developed by LenzTech in China.
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2015 | ||||
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Retail intelligence is delivered via on-demand shopper deployments nationwide.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Trax
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Trax Comparisons
Competitors of Trax
Trax operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RetailNext, SPINS, Crisp, Wiser and Daasity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
In-store customer behavior is tracked and analyzed in real-time.
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| domain | founded_year | HQ Location |
Retail consumer analytics services are provided for natural products sector.
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| domain | founded_year | HQ Location |
Business analytics software is provided for CPG retailers and suppliers.
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| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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| domain | founded_year | HQ Location |
eCommerce analytics platform is provided for online sellers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Trax
Frequently Asked Questions about Trax
When was Trax founded?
Trax was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Where is Trax located?
Trax is headquartered in Singapore, Singapore.
Who is the current CEO of Trax?
Gary Laben is the current CEO of Trax.
Is Trax a funded company?
Trax is a funded company, having raised a total of $1.03B across 11 funding rounds to date. The company's 1st funding round was a Series D of $100M, raised on Aug 06, 2013.
What does Trax do?
AI-driven retail management solutions are offered by Trax, focusing on real-time data, retail execution, and consumer engagement. Sectors such as food, beverage, household, and pet care are served with cloud-based and on-device image recognition tools. Retail spaces are digitized, in-store conditions are tracked, and merchandising actions are optimized. Consumer journeys are enhanced through platforms like Shopkick. Global operations in over 80 countries ensure tailored solutions for CPG companies to increase ROI and market presence.
Who are the top competitors of Trax?
Trax's top competitors include ParallelDots, Eversight and Wiser.
What products or services does Trax offer?
Trax offers Trax Image Recognition, Trax Data, Trax Execution, and Trax Engagement (Shopkick).
How many acquisitions has Trax made?
Who are Trax's investors?
Trax has 11 investors. Key investors include Investec, Deutsche Bank, BlackRock, Warburg Pincus, and OMERS.
What is Trax's valuation?
The valuation of Trax is $2B as of Apr 2021.
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