About Trax
Trax is a Retail company based in Singapore (Singapore) founded in 2010 by Dror Feldheim and Joel Bar-El. Cloud-based analytics solutions for retail shelf management are delivered. It operates on a SaaS (Software-as-a-Service) and Data-as-a-Service model in Retail and Technology sectors. Trax has raised $1.03 billion across 11 funding rounds from investors including Investec, Deutsche Bank and BlackRock. The company has 567 employees. Trax has completed 6 acquisitions, including LenzTech, Planorama and Qopius. Trax was last valued at $2.4 billion in February 2022. Its chief executive, as recorded, is Gary Laben. Its website traxretail.com draws about 61 thousand monthly visits. Trax offers products and services including Trax Image Recognition, Trax Data, Trax Execution, and Trax Engagement (Shopkick). Its focus areas include Retail Technology, Retail Analytics, Consumer Goods and Merchandising Solutions. Its legal entity is Trax Technology Solutions PTE Ltd.
Company details
AI-driven retail management solutions are offered by Trax, focusing on real-time data, retail execution, and consumer engagement. Sectors such as food, beverage, household, and pet care are served with cloud-based and on-device image recognition tools. Retail spaces are digitized, in-store conditions are tracked, and merchandising actions are optimized. Consumer journeys are enhanced through platforms like Shopkick. Global operations in over 80 countries ensure tailored solutions for CPG companies to increase ROI and market presence.
- Headquarters Singapore, Singapore
- Employees 567
- Founders Dror Feldheim, Joel Bar-El
- Stage Unicorn
- SectorsRetailTechnology
- Website traxretail.com
- Social LinkedIn X Facebook YouTube
- Legal Name Trax Technology Solutions Pte Ltd.
- Annual Revenue$15.24 M (USD)as on Dec 31, 2020
- Net Profit-$93.73 M (USD)as on Dec 31, 2020
- EBITDA-$77.37 M (USD)as on Dec 31, 2019
- Total Equity Funding$1.03B (USD)
in 11 rounds
- Latest Funding Round$50M (USD), Debt – Venture
Nov 2023
- InvestorsInvestec
& 29 more
- Employee Count567
- Investments & AcquisitionsLenzTech
& 5 more
Products & Services of Trax
Trax offers a comprehensive portfolio of products and services, including Trax Image Recognition, Trax Data, Trax Execution, and Trax Engagement (Shopkick).
Retail spaces are digitized using advanced image recognition.
In-store conditions are tracked with data-driven insights.
Merchandising actions are optimized for retail execution.
Customer journeys are enhanced through gamified experiences.
Apps and channels of Trax
its YouTube channel Trax has 2.35K subscribers and 30 videos.
Videos from Trax
The most watched videos on Trax's YouTube channel, Trax (2.35K subscribers). Click a video to play it here.
More on Trax.
Funding Insights of Trax
Trax has successfully raised a total of $1.03B across 11 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $50 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.03B
- Total Rounds 11
- Last Round Debt – Venture — $50M
- First Round $6.6M
(Aug 2013)
- Investors Count 30
Latest 10 of 11 funding rounds of Trax with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $50M | Debt – Venture | – | – | |
| Apr 2021 | $640M | Series E | $2B | SoftBank Vision Fund, BlackRock | |
| Jul 2019 | $100M | Series D | – | Hopu Investments | – |
| Jun 2018 | $125M | Series D | – | Boyu Capital | |
| Apr 2018 | $17.84M | Series D | – | – | – |
| Jun 2017 | $64M | Series D | – | Warburg Pincus | – |
| Feb 2017 | $19.5M | Series C | – | Investec | – |
| Jun 2016 | $40M | Series C | – | – | – |
| Dec 2014 | $15M | Series B | – | – | |
| Dec 2013 | Series A | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2021 | $2B | •••••••• |
Full valuation and stage history of Trax
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $2.4B (Feb 2022). 30 investors in total: 30 institutional.
Investors in Trax
Trax has secured backing from 30 investors, including institutional and venture fund investors. Prominent investors backing the company include Investec, Deutsche Bank and BlackRock.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Venture capital fund investing in technology and AI sectors. | 2016 | sonyinnovationfund.com | Tokyo, Japan | |
VC and PE investments are directed toward multiple sectors. | HOPU.tcc.mode | Beijing, China | ||
Boyu Capital is recognized as a leading alternative asset management firm. | boyucapital.com | Hong Kong, China | ||
Multi-stage private equity investments are pursued across diverse sectors. | 1966 | warburgpincus.com | New York, United States | |
Venture capital firm investing in tech sectors | investidea.ventures | Jakarta, Indonesia | ||
Venture capital investments are directed toward B2B SaaS companies. | spc-vc.com | Wilmington, United States | ||
Private equity investments in Israel are managed by Shavit Capital. | shavitcapital.com | Jerusalem, Israel | ||
Venture capital fund focused on multiple sectors | skywellcapitalpartners.com | Tel Aviv, Israel | ||
Early-stage tech startups are invested in by Marbruck Investments. | marbruck.com | Hong Kong, China |
Investor details for Trax
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Trax
11 people are tracked at Trax (10 in leadership, 1 in team); the tracked headcount is 567.
| Name | Role | Group |
|---|---|---|
Dror Feldheim | Co-Founder & CCO | Leadership |
Gary Laben | CEO | Leadership |
Joel Bar-El | Founder | Leadership |
Paulina Kadman | Chief of Staff | Leadership |
Marcus McCarty | Chief Legal Officer | Leadership |
Regi Vengalil | CFO | Leadership |
Brittany Billings | CMO | Leadership |
Mary Carol Murphy | Senior Director, Partnerships | Leadership |
Kendra Ricenbaw | Chief Customer Experience Officer | Leadership |
Karan Khanna | Chief Product & Technology Officer | Leadership |
David Gottlieb | CRO | Team |
Complete people profiles for Trax
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Investments & Acquisitions by Trax
Trax has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include LenzTech, Planorama and Qopius.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Consumer products are retailed by Survey.com across various categories. | survey.com | Boston, United States | 1996 | Mar 2020 | •••• | |
An AI-based predictive analytics platform is provided for data-driven insights. | qopius.com | Paris, France | 2016 | Feb 2020 | •••• | |
Image recognition technology is offered for retail shelf optimization. | planorama.com | Paris, France | 2009 | Jul 2019 | •••• | |
Hyperlocal mobile-app platform offering rewards and shopping assistance to consumers | shopkick.com | Redwood, United States | 2009 | Jun 2019 | •••• | |
Retail technology solutions are developed by LenzTech in China. | lenztechretail.com | Beijing, China | 2015 | Jun 2019 | •••• | |
Retail intelligence is delivered via on-demand shopper deployments nationwide. | quri.com | San Francisco, United States | 2010 | Jan 2018 | •••• |
Complete acquisition details for Trax
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Trax
10 dated milestones of Trax across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Trax is founded.
- Funding First funding round of $6.6M.
- Acquisition Acquires Quri.
- Acquisition Acquires LenzTech.
- Acquisition Acquires Shopkick.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Planorama.
- Acquisition Acquires Qopius.
- Acquisition Acquires Survey.com.
- Funding Latest funding round, Debt – Venture, of $50.0M.
Web traffic of Trax
The website of Trax (traxretail.com) receives about 60.7K visits a month.
- Monthly visits60.7K
▲ 18.5% vs previous month
Websites whose visitors overlap most with Trax. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
xtract.io | xtract.io | 100% | #2,505,664 | – | |
| paralleldots.com | 91% | 50.6K | #502,583 | View details | |
| commerceiq.ai | 90% | 29.2K | #1,068,562 | View details | |
| trax.pk | 63% | 119K | #331,143 | View details | |
| google.com | 60% | 85.8B | #1 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Trax
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- 13 similar websites
- Audience overlap
- Engagement analytics
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Related news about Trax
Complete news archive for Trax
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Frequently Asked Questions about Trax
Trax was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Trax is headquartered in Singapore, Singapore. It is registered at Singapore, Singapore, Singapore.
Gary Laben is the CEO of Trax, as recorded in our data.
Trax is a funded company, having raised a total of $1.03B across 11 funding rounds to date.
Trax has 567 employees.
Annual revenue of Trax is $15.24M as on Dec 31, 2020.
AI-driven retail management solutions are offered by Trax, focusing on real-time data, retail execution, and consumer engagement. Sectors such as food, beverage, household, and pet care are served with cloud-based and on-device image recognition tools. Retail spaces are digitized, in-store conditions are tracked, and merchandising actions are optimized. Consumer journeys are enhanced through platforms like Shopkick. Global operations in over 80 countries ensure tailored solutions for CPG companies to increase ROI and market presence.
Trax offers Trax Image Recognition, Trax Data, Trax Execution, and Trax Engagement (Shopkick).
Trax has 30 investors. Key investors include Investec, Deutsche Bank, BlackRock, Warburg Pincus, and OMERS.
The valuation of Trax is $2.4B as of Feb 2022.
Trax operates through Trax Technology Solutions Pte Ltd..