About Trax
Trax is a company based in Singapore (Singapore) founded in 2010 by Dror Feldheim. It operates as a SaaS (Software-as-a-Service) and Data-as-a-Service. Trax has raised $1.03 billion across 11 funding rounds from investors including Investec, Deutsche Bank and BlackRock. Trax has completed 6 acquisitions, including LenzTech, Planorama and Qopius. Trax offers products and services including Trax Image Recognition, Trax Data, Trax Execution, and Trax Engagement (Shopkick). Trax operates in a competitive market with competitors including RetailNext, SPINS, Crisp, Wiser and Daasity, among others.
- Headquarter Singapore, Singapore
- Founders Dror Feldheim
- Stage Unicorn
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Sectors
RetailTechnology
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Phone
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- Legal Name Trax Technology Solutions Pte Ltd.
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Products & Services of Trax
Trax offers a comprehensive portfolio of products and services, including Trax Image Recognition, Trax Data, Trax Execution, and Trax Engagement (Shopkick).
Retail spaces are digitized using advanced image recognition.
In-store conditions are tracked with data-driven insights.
Merchandising actions are optimized for retail execution.
Customer journeys are enhanced through gamified experiences.
People of Trax
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Funding Insights of Trax
Trax has successfully raised a total of $1.03B across 11 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $50 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Trax
Trax has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Investec, Deutsche Bank and BlackRock.
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Venture capital investments in technology and startups.
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Venture capital fund investing in technology and AI sectors.
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VC and PE investments are directed toward multiple sectors.
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Investor details for Trax
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Investments & Acquisitions by Trax
Trax has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include LenzTech, Planorama and Qopius.
Investment portfolio details for Trax
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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An AI-based predictive analytics platform is provided for data-driven insights.
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Retail technology solutions are developed by LenzTech in China.
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Retail intelligence is delivered via on-demand shopper deployments nationwide.
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Complete acquisition details for Trax
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Financial Statements - Trax
Detailed financials for Trax
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Trax Comparisons
Peer comparison for Trax
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Competitors of Trax
Trax operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RetailNext, SPINS, Crisp, Wiser and Daasity, among others.
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In-store customer behavior is tracked and analyzed in real-time.
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Retail consumer analytics services are provided for natural products sector.
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Business analytics software is provided for CPG retailers and suppliers.
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Price intelligence and optimization software is provided for e-commerce retailers.
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eCommerce analytics platform is provided for online sellers.
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Detailed competitors of Trax
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Latest news on Trax
Complete news archive for Trax
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Frequently Asked Questions about Trax
Trax was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Trax is headquartered in Singapore, Singapore.
Gary Laben is the current CEO of Trax.
Trax is a funded company, having raised a total of $1.03B across 11 funding rounds to date.
AI-driven retail management solutions are offered by Trax, focusing on real-time data, retail execution, and consumer engagement. Sectors such as food, beverage, household, and pet care are served with cloud-based and on-device image recognition tools. Retail spaces are digitized, in-store conditions are tracked, and merchandising actions are optimized. Consumer journeys are enhanced through platforms like Shopkick. Global operations in over 80 countries ensure tailored solutions for CPG companies to increase ROI and market presence.
Trax's top competitors include ParallelDots, Eversight and Wiser.
Trax offers Trax Image Recognition, Trax Data, Trax Execution, and Trax Engagement (Shopkick).
Trax has 11 investors. Key investors include Investec, Deutsche Bank, BlackRock, Warburg Pincus, and OMERS.
The valuation of Trax is $2B as of Apr 2021.