About We Are Salty
We Are Salty is a company based in Salt Lake City (United States) founded in 2019 by James Hall was acquired by CDK Global in September 2021.. We Are Salty has raised $25.47 million across 3 funding rounds from investors including CDK Global. The company has 3,151 employees as of December 31, 2023. We Are Salty has completed 2 acquisitions, including CoNarrative and Purple Insurance.
- Headquarter Salt Lake City, United States
- Employees 3151 as on 31 Dec, 2023
- Founders James Hall
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$25.47 M (USD)
in 3 rounds
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Latest Funding Round
$15 M (USD), Series B
Mar 31, 2021
- Investors
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Employee Count
3151
as on Dec 31, 2023
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Investments & Acquisitions
CoNarrative
& 1 more
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Acquired by
CDK Global
(Sep 23, 2021)
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Funding Insights of We Are Salty
We Are Salty has successfully raised a total of $25.47M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $15.0M
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First Round
First Round
(23 Jun 2020)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2021 | Amount | Series B - We Are Salty | Valuation |
investors |
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| Feb, 2021 | Amount | Series B - We Are Salty | Valuation |
investors |
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| Jun, 2020 | Amount | Series A - We Are Salty | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in We Are Salty
We Are Salty has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include CDK Global. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Cloud-driven management systems for auto dealerships are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by We Are Salty
We Are Salty has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include CoNarrative and Purple Insurance. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Software solutions for auto insurance operations are provided.
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2020 | ||||
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Application development and data analytics services are provided by CoNarrative.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - We Are Salty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
We Are Salty Comparisons
Competitors of We Are Salty
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on We Are Salty
Frequently Asked Questions about We Are Salty
When was We Are Salty founded?
We Are Salty was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is We Are Salty located?
We Are Salty is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.
Who is the current CEO of We Are Salty?
James Hall is the current CEO of We Are Salty. They have also founded this company.
Is We Are Salty a funded company?
We Are Salty is a funded company, having raised a total of $25.47M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3.66M, raised on Jun 23, 2020.
How many employees does We Are Salty have?
As of Dec 31, 2023, the latest employee count at We Are Salty is 3,151.
What does We Are Salty do?
Salty was founded in 2019 and is based in Salt Lake City, United States. A point-of-sale insurance platform is provided for individuals, including auto insurance quotes integrated with vehicle purchases. Employee benefits solutions are also offered to healthcare and education organizations. Partnerships are maintained with insurers such as Travelers, Progressive Insurance, and MetLife to support these services in the insurance sector.
How many acquisitions has We Are Salty made?
We Are Salty has made 2 acquisitions, including CoNarrative, and Purple Insurance.
Who are We Are Salty's investors?
We Are Salty has 1 investor. Key investors include CDK Global.