About SAMIL
SAMIL is a Transportation, Automotive & Logistics company based in Delhi (India) founded in 2011 by Gaurav Trehan, and was acquired by CarTrade in January 2018. App-based bidding for used vehicles and equipment is enabled. The company has 1,005 employees. SAMIL has completed 2 acquisitions, including 123done.in and BlueJack. Its chief executive, as recorded, is Sameer Malhotra. Its website samil.in draws about 201 thousand monthly visits. Its Indian entity Shriram Automall India Limited reported revenue of ₹283 Cr. SAMIL offers products and services including Auction Platform and Logistics Services. Its focus areas include Consumer, Auto E-Commerce & Content, Second Hand Vehicles and Multi Category. Its competitors include Droom, Bidkaro and eDiig; 1 of its 3 listed competitors has raised funding.
Company details
Founded in 2011 in Delhi, India, an app-based platform is operated for bidding on used vehicles and equipment. Physical and online auctions, private treaty options, and allied services are provided. The offerings cover commercial vehicles, construction equipment, tractors, buses, cars, SUVs, and related items. Availability is ensured through Android and iOS applications, supporting acquisition and disposal activities in the pre-owned sector.
- Headquarters Delhi, India
- Employees 1,005
- Founders Gaurav Trehan
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website samil.in
- Social LinkedIn X Facebook
- Acquired by CarTrade (Jan 2018)
- Legal Name Shriram Automall India Limited
- Date of Incorporation 11 Feb, 2010
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹283 Cr
FY 2026 · +21% YoY
- Net Profit₹46.01 Cr
FY 2026 · 18% margin
- EBITDA₹95.90 Cr
FY 2026 · 37% margin
- Investors
- Employee Count1,005
- Investments & Acquisitions123done.in
& 1 more
- Acquired byCarTrade
(Jan 2018)
Associated legal entities of SAMIL
SAMIL operates through Shriram Automall India Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Shriram Automall India Limited CIN U50100TN2010PLC074572 | Active | 11 Feb 2010 | Chennai, Tamil Nadu | ₹283 Cr | 1,135 | 13 | View details |
Products & Services of SAMIL
SAMIL offers a comprehensive portfolio of products and services, including Auction Platform and Logistics Services.
Service for online and physical bidding on pre-owned vehicles
Assistance with transportation and documentation for auctions
Apps and channels of SAMIL
SAMIL publishes 1 mobile app.
Investors in SAMIL
SAMIL has secured backing from 1 investor. Prominent investors backing the company include CarTrade.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
App-based used cars listing platform | 2009 | cartrade.com | Mumbai, India |
Investor details for SAMIL
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Board of directors of Shriram Automall India Limited (SAMIL)
Shriram Automall India Limited is the primary company behind SAMIL. The board of Shriram Automall India Limited currently have 10 directors; the longest-serving is Umesh Govind Revankar, appointed in 2016. 24 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Umesh Govind Revankar DIN 00141189 | Director | 25 Oct 2016 | 10 yrs | Shriram Automall India Limited |
| Vinay Vinod Sanghi DIN 00309085 | Director | 07 Feb 2018 | 8 yrs 9 mo | Shriram Automall India Limited |
| Akshay Shankar DIN 02205532 | Director | 07 Feb 2018 | 8 yrs 9 mo | Shriram Automall India Limited |
| Aneesha Menon DIN 07779195 | Director | 07 Feb 2018 | 8 yrs 9 mo | Shriram Automall India Limited |
| Reema Prafulchandra Desai DIN 09642893 | Company Secretary | 01 Feb 2022 | 4 yrs 9 mo | Shriram Automall India Limited |
| Varun Vinay Sanghi DIN 10455474 | Director | 23 Jan 2024 | 2 yrs 9 mo | Shriram Automall India Limited |
| Sameer Malhotra DIN 01029645 | CEO | 01 Apr 2024 | 2 yrs 7 mo | Shriram Automall India Limited |
| Vivek Gul Asrani DIN 00114447 | Director | 24 Jan 2025 | 1 yr 9 mo | Shriram Automall India Limited |
| Steven Douglas Greenfield DIN 10916964 | Director | 24 Jan 2025 | 1 yr 9 mo | Shriram Automall India Limited |
| Sunder Subramanian DIN 08189901 | Director | 23 Jul 2025 | 1 yr 3 mo | Shriram Automall India Limited |
People of SAMIL
70 people are tracked at SAMIL (23 in leadership, 47 in team); the tracked headcount is 1,005.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| CEO | Leadership | |
Sanjay Khanna | Business Head - Construction Equipments | Leadership |
Ashok | Regional Product Head, Karnataka. | Leadership |
Jasvinder Singh | State Business Head | Leadership |
Sharad K Sharma | Business Head | Leadership |
Rajesh Jaiswal | Business Head | Leadership |
Senthil Kumar S | Zonal Business Head | Leadership |
Khushdeep Kaur | National Head Customer Service | Leadership |
Anshu Tyagi | Automall Business Head | Leadership |
Vibha Sarin Prabhakar | Chief Experience Officer | Leadership |
Blue Jack | Business Head | Leadership |
Gowri Shankar S | State Business Head | Leadership |
Monica Katyal | Head Of Human Resources | Leadership |
Manish Panjwani | Chief Technology Officer | Leadership |
Chetan Srivastava | Business Head Bank And NBFC | Leadership |
Mahesh Ghadi | State Business Head | Leadership |
Puneet Grover | National Functional Head- HRD At Samil | Leadership |
Sandipan Kumar | Chief Manager | Leadership |
Deeksha Sachdev | Human Resources Business Partner | Leadership |
50 more people are available in the full profile.
Complete people profiles for SAMIL
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Financials of SAMIL
Figures of Shriram Automall India Limited, the primary company behind SAMIL, for FY 2026. Revenue was ₹283 Cr (+21% year on year). Net profit was ₹46.01 Cr (18% margin). EBITDA was ₹95.90 Cr (37% margin). Revenue has grown at a compounded annual rate of +8% over three years and +11% over five years.
- ₹283 CrRevenue · FY 2026 · +21% YoY
- ₹46.01 CrNet profit · 18% margin
- ₹95.90 CrEBITDA · 37% margin
- ₹30.00 CrPaid-up capital
- 1,135Employees (provident fund records)
- +8%Revenue CAGR, 3 years
- +11%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Shriram Automall India Limited are on its company page.
Detailed financial statements for SAMIL
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by SAMIL
SAMIL has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include 123done.in and BlueJack.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online marketplace for pre-owned cars | bluejack.in | Delhi, India | 2015 | Feb 2020 | •••• | |
Supply chain management services are offered by 123done.in. | 123done.in | Noida, India | 2019 | Jan 2020 | •••• |
Complete acquisition details for SAMIL
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Timeline of SAMIL
4 dated milestones of SAMIL across 9 years, from founding to its latest funding, stage changes and deals.
- Founded SAMIL is founded.
- Exit Acquired by CarTrade.
- Acquisition Acquires 123done.in.
- Acquisition Acquires BlueJack.
Competitors of SAMIL
SAMIL has 3 listed competitors in our database, 1 of them funded. They include Droom, Bidkaro and eDiig.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| droom.in | 2014 | Gurugram, India | $344.27M | 156 | Used vehicles are bought and sold through an AI platform. | |
| bidkaro.net | 2016 | Gurugram, India | 46 | Operates a digital marketplace for buying and selling pre-owned vehicles. | ||
| ediig.com | 2010 | Chennai, India | 636 | Operates a digital hub for automobile bidding and sales. |
Detailed competitors of SAMIL
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Web traffic of SAMIL
The website of SAMIL (samil.in) receives about 201K visits a month.
- Monthly visits201K
▲ 15% vs previous month
Websites whose visitors overlap most with SAMIL. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| eauctionsindia.com | 100% | 1.3M | #15,232 | View details | |
| bankeauctions.com | 91% | 177.8K | #248,156 | View details | |
vizag.quikr.com | vizag.quikr.com | 81% | – | ||
| tmf.co.in | 81% | 30.2K | #897,035 | View details | |
gmada.gov.in | gmada.gov.in | 72% | #430,346 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for SAMIL
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Top companies in Automotive Retail & Aftersales
3 companies that operate in the same segment as SAMIL (Automotive Retail & Aftersales) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 462.45 M | USD 1.12 B | 4,589 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 741.46 M | USD 446.48 M | 5,812 |
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Related news about Samil
Complete news archive for SAMIL
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Frequently Asked Questions about SAMIL
SAMIL was founded in 2011.
SAMIL is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Sameer Malhotra is the CEO of SAMIL, as recorded in our data.
SAMIL has 1,005 employees.
The primary company behind SAMIL, Shriram Automall India Limited, reported revenue of ₹283 Cr for FY 2026, up 21% year on year.
Founded in 2011 in Delhi, India, an app-based platform is operated for bidding on used vehicles and equipment. Physical and online auctions, private treaty options, and allied services are provided. The offerings cover commercial vehicles, construction equipment, tractors, buses, cars, SUVs, and related items. Availability is ensured through Android and iOS applications, supporting acquisition and disposal activities in the pre-owned sector.
SAMIL offers Auction Platform and Logistics Services.
SAMIL has made 2 acquisitions, including 123done.in, and BlueJack.
SAMIL has 1 investor. Key investors include CarTrade.
SAMIL operates through Shriram Automall India Limited.
Yes. SAMIL was acquired by CarTrade in January 2018.

