About eDiig
eDiig is a Retail company based in Chennai (India) founded in 2010. It operates a digital hub for automobile bidding and sales. It operates on a B2C model. Its website ediig.com draws about 40 thousand monthly visits. Its focus areas include Automotive, Vehicle Sales, Online Auctions and Digital Bidding. Its competitors include Droom, SAMIL and Bidkaro; 1 of its 3 listed competitors has raised funding.
Company details
eDiig, established in 2010, excels in dealing with automotive parts, vehicle sales, online auctions, and digital bidding. Operates a digital hub for automobile bidding and sales. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
Associated legal entities of eDiig
eDiig is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ediig Online Market Place Private Limited CIN U74900TN2007PTC064253 | Strike Off | 17 Jul 2007 | Chennai, Tamil Nadu | 3 | View details | ||
| Mahindra First Choice Wheels Limited CIN U64200MH1994PLC083996 | Active | 22 Dec 1994 | Mumbai, Maharashtra | ₹313 Cr | 1,069 | 11 | View details |
Apps and channels of eDiig
eDiig publishes 1 mobile app with over 100K+ downloads; its YouTube channel eDiig has 143 subscribers.
Board of directors of eDiig
The boards of the 2 registered companies of eDiig currently have 12 directors; the longest-serving is Sanjay Mohan Labroo, appointed in 2000. 39 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sanjay Mohan Labroo DIN 00009629 | Director | 14 Jan 2000 | 26 yrs 9 mo | Mahindra First Choice Wheels Limited |
| Ramesh Ganesh Iyer DIN 00220759 | Director | 30 Aug 2004 | 22 yrs 2 mo | Mahindra First Choice Wheels Limited |
| Rishi Kesavan Dinesh Kumar DIN 01554888 | Director | 17 Jul 2007 | 19 yrs 3 mo | Ediig Online Market Place Private Limited |
| Anandkumar Chandrasekaran DIN 01635621 | Director | 17 Jul 2007 | 19 yrs 3 mo | Ediig Online Market Place Private Limited |
| Gutti Praveen Kumar DIN 01556366 | Director | 17 Jul 2007 | 19 yrs 3 mo | Ediig Online Market Place Private Limited |
| Anupam Thareja DIN 01091533 | Director | 16 Jun 2008 | 18 yrs 4 mo | Mahindra First Choice Wheels Limited |
| Rob Huting DIN 07976619 | Director | 30 Jan 2018 | 8 yrs 9 mo | Mahindra First Choice Wheels Limited |
| Amit Kumar Sinha DIN 09127387 | Director | 02 Apr 2021 | 5 yrs 7 mo | Mahindra First Choice Wheels Limited |
| Christopher Robert Hansen DIN 07189662 | Director | 20 Apr 2021 | 5 yrs 6 mo | Mahindra First Choice Wheels Limited |
| Sonu Halan Bhasin DIN 02872234 | Director | 01 Apr 2023 | 3 yrs 7 mo | Mahindra First Choice Wheels Limited |
| Mohammed Turra DIN 08736844 | CEO | 01 Oct 2024 | 2 yrs 1 mo | Mahindra First Choice Wheels Limited |
| Jyotin Kantilal Mehta DIN 00033518 | Director | 18 Sep 2025 | 1 yr 1 mo | Mahindra First Choice Wheels Limited |
Financials of eDiig
Figures of Mahindra First Choice Wheels Limited, the primary company behind eDiig, for FY 2025. Revenue was ₹313 Cr (-58% year on year). Net loss was -₹18.80 Cr (-6% margin). EBITDA was -₹9.19 Cr (-3% margin). Revenue has grown at a compounded annual rate of -28% over three years and -4% over five years.
- ₹313 CrRevenue · FY 2025 · -58% YoY
- -₹18.80 CrNet loss · -6% margin
- -₹9.19 CrEBITDA · -3% margin
- ₹94.04 CrPaid-up capital
- 1,069Employees (provident fund records)
- -28%Revenue CAGR, 3 years
- -4%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Mahindra First Choice Wheels Limited are on its company page.
Detailed financial statements for eDiig
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Competitors of eDiig
eDiig has 3 listed competitors in our database, 1 of them funded. They include Droom, SAMIL and Bidkaro.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| droom.in | 2014 | Gurugram, India | $344.27M | 156 | Used vehicles are bought and sold through an AI platform. | |
| samil.in | 2011 | Delhi, India | 1,005 | App-based bidding for used vehicles and equipment is enabled. | ||
| bidkaro.net | 2016 | Gurugram, India | 46 | Operates a digital marketplace for buying and selling pre-owned vehicles. |
Detailed competitors of eDiig
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Web traffic of eDiig
The website of eDiig (ediig.com) receives about 40.2K visits a month.
- Monthly visits40.2K
▲ 111.4% vs previous month
Websites whose visitors overlap most with eDiig. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cartradeexchange.com | 100% | 87.6K | #305,723 | View details | |
automobiles.mapsofindia.com | automobiles.mapsofindia.com | 78% | – | ||
| autoauctionindia.com | 68% | #1,801,309 | View details | ||
| mahindrafirstchoice.com | 64% | 174.3K | #214,761 | View details | |
independentauctions.com | independentauctions.com | 64% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for eDiig
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Top companies in Auction & Flash Sale Platforms
3 companies that operate in the same segment as eDiig (Auction & Flash Sale Platforms) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online portal for searching and bidding on government tenders worldwide. | 2017 | Gurugram, Haryana, India | USD 6.99 M | |||
Online platform for government tenders, bids, and procurement opportunities worldwide. | 2012 | Mumbai, Maharashtra, India | USD 345.57 K | 56 | ||
Digital solutions provider for cost optimization and process automation in enterprises. | 2012 | Bengaluru, Karnataka, India | USD 4.09 M | 253 |
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Related news about Ediig
Complete news archive for eDiig
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Frequently Asked Questions about eDiig
eDiig was founded in 2010.
eDiig is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
eDiig, established in 2010, excels in dealing with automotive parts, vehicle sales, online auctions, and digital bidding. Operates a digital hub for automobile bidding and sales. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
eDiig is associated with 2 legal entities: Mahindra First Choice Wheels Limited, Ediig Online Market Place Private Limited.
The legal entities of eDiig currently have 13 directors, including Amit Kumar Sinha, Christopher Robert Hansen, Rob Huting and others.
Yes. eDiig publishes eDiig now, with over 100,000 downloads.