Mahindra First Choice Wheels Limited - Company Profile

It is a automotive public limited company based in Mumbai, Maharashtra, India, established in 1994.
1994 Mumbai, Maharashtra, India Active
Last Updated:
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About Mahindra First Choice Wheels Limited

Mahindra First Choice Wheels Limited, a active public limited company, was established on 22 December 1994 in Mumbai, Maharashtra, India. Engaging in auto dealership & trading within the professional, scientific and technical sector, it holds CIN: U64200MH1994PLC083996. Registered under ROC Roc Mumbai. it is unlisted. It has an authorized capital of ₹170.50 Cr and a paid-up capital of ₹94.04 Cr.

Formerly known as Firstchoice Wheels Limited, Automartindia Limited. It upholds a compliant status. Employing 1,069 professional, Its leadership includes Amit Kumar Sinha (Director), Christopher Robert Hansen (Director), Rob Huting (Director). Past directors included Rajesh Ganesh Jejurikar, Sivaram Padmanabhan, Parthasarathy Vankipuram Srinivasa. It holds no open charges and ₹8.50 Cr settled loans. Its latest AGM occurred on 17 July 2025, with the balance sheet filed on 31 March 2025. It is based at Gateway Bldgapollo Bunder, Mumbai, Maharashtra, 400001.

Company Details
  • Email
    **********
  • Telephone

    +91-XXXXXXXXXX

  • Website
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  • Social Media
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  • Apps
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Company Details

  • CIN/LLPIN

    U64200MH1994PLC083996

  • Registration Number

    083996

  • Incorporation Date

    22 December 1994

  • Authorized Capital

    ₹170.50 Cr

  • Paid-Up Capital

    ₹94.04 Cr

  • ROC Code

    Roc Mumbai

  • Listing Status

    Unlisted

  • Company Status

    Active

Key Metrics
  • Authorised Capital ₹ 170.50 Cr
  • Paid Up Capital ₹ 94.04 Cr
  • Company Age 31 Year, 1 Month
  • Last Filing with ROC 31 Mar 2025
  • Satisfied Charges ₹ 8.50 Cr
  • Revenue Growth **** -58.32%
  • Profit Growth **** 80.18%
  • Ebitda **** 89.46%
  • Net Worth -47.65%
  • Total Assets -36.68%
Company report

Mahindra First Choice Wheels Limited

Company Report FY 2025-2026

Comprehensive Company Insights

Explore comprehensive insights into Mahindra First Choice Wheels Limited — covering financial performance, compliance records, Competitor, shareholding patterns, directors, key metrics, and litigation history. Unlock to see detailed insights and stay informed.

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Who are the key members and board of directors at Mahindra First Choice Wheels Limited?
Current Directors
Name Designation Appointment Date Status
Amit Kumar Sinha Director 02 Apr 2021 Current
Christopher Robert Hansen Director 20 Apr 2021 Current
Rob Huting Director 30 Jan 2018 Current
Mohammed Turra Ceo 01 Oct 2024 Current
Sonu Halan Bhasin Director 01 Apr 2023 Current
Anupam Thareja Director 16 Jun 2008 Current
Past Directors
Name Designation Cessation Status
Pramod Abcsdd Director 09 May 2020 Past
Pramod Abcsdd Additional Director 30 Jul 2008 Past
Pramod Abcsdd Additional Director 20 Jul 2020 Past
Pramod Abcsdd Director 28 Apr 2020 Past
Pramod Abcsdd Director 31 Jul 2015 Past
Pramod Abcsdd Company Secretary 23 May 2019 Past

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Financial Performance of Mahindra First Choice Wheels.

Mahindra First Choice Wheels Limited, for the financial year ended 2025, experienced significant reduction in revenue, with a 58.32% decrease. The company also saw a substantial improvement in profitability, with a 80.18% increase in profit. The company's net worth observed a substantial decline by a decrease of 47.65%.

Mahindra First Choice Wheels revenue growth over time
Mahindra First Choice Wheels profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors
Emtek
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners
Jan, 2021 Amount Post-IPO - Grab Valuation

investors
Hana Financial Group , GGV Capital
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners
  • Key Matrics
  • Balance Sheet
  • Profit and Loss
  • Cash Flow
  • Ratios
Metrics
(FY 2023) YOY Growth
(FY 2022) (FY 2021) (FY 2020) (FY 2019)
Total Revenue
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 -58.32%
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Revenue from Operations
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 -58.52%
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Total Assets
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 -36.68%
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Profit or Loss
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 80.18%
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Net Worth
*******
 -47.65%
*******
*******
*******
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EBITDA
*******
 89.46%
*******
*******
*******
*******

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What is the Ownership and Shareholding Structure of Mahindra First Choice Wheels?

In 2024, Mahindra First Choice Wheels had a promoter holding of 54.43% and a public holding of 45.57%. The company had 1 Subsidiary. Access key insights, ownership, including shareholding patterns, funding, foreign investors, KMP remuneration, group structure, and overseas investments.

Shareholding Pattern (FY 2024)
shareholding
  • Promoters: 92.83%
  • Public: 4.10%
  • Others: 3.07%
Shareholding Pattern over the Year
FY (2024) FY (2023) FY (2022) FY (2021) FY (2020)
Promoters 92.83 94.62 94.55 94.55 94.55
Public 4.10 3.89 3.95 3.96 3.98
Others 3.07 1.49 1.50 1.49 1.47

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Charges (Loans)
Open Charges

₹0

Satisfied Charges

₹85,000,000.00

Charges Breakdown by Lending Institutions
  • Axis Bank Limited : 5.50 Cr
  • The Zoroastrian Co-Operative Bank Limited : 3.00 Cr
Latest Charge Details
Date Lender Amount Status
16 Jun 2003 Axis Bank Limited ₹5.50 Cr Satisfied
11 Jan 2002 The Zoroastrian Co-Operative Bank Limited ₹3.00 Cr Satisfied

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How Many Employees Work at Mahindra First Choice Wheels?

Mahindra First Choice Wheels has a workforce of 1069 employees as of Oct 09, 2025. Unlock access to detailed historical data on individuals associated with the company, including employment records, contributions to the Employees' Provident Fund Organization (EPFO), and other related insights.

Employee Date Number of Employees
2020 78,000
2021 80,500
2022 83,200
2023 86,000
2024 89,500
2025 92,000
Deals i
Graph showing company valuation over time

Gain comprehensive insights into the Deals and Valuation data of Mahindra First Choice Wheels, offering detailed information on various transactions, including security allotment data. Explore the intricate details of financial agreements, mergers, acquisitions, divestitures, and strategic partnerships that have shaped Mahindra First Choice Wheels's trajectory.

Rating
Graph displaying rating trends over time

Access the credit rating data, providing valuable insights into the company's creditworthiness and financial stability. Explore assessments from leading credit rating agencies, evaluating factors such as debt obligations, liquidity, profitability, and overall financial health.

Alerts
Alert Indicator

Stay informed about regulatory alerts and litigation involving and associated companies. Receive timely updates on legal proceedings, regulatory changes, and compliance issues that may impact the company's operations, reputation, and financial performance. Monitor litigation involving subsidiaries, joint ventures, and other affiliated entities to assess potential risks and liabilities.

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Latest Updates, News, and FAQs on Mahindra First Choice Wheels
Recent Activity within the Organization
  • Director Appointment

    Jyotin Kantilal Mehta was appointed as a Director was appointed as a Director on 18 Sep 2025 & has been associated with this company since 4 months 15 days . was recorded as a recent event.

  • Annual General Meeting

    Mahindra First Choice Wheels Limited last Annual general meeting of members was held on 17 Jul 2025 as per latest MCA records. was recorded as a recent event.

  • Balance Sheet

    Progress on Mahindra First Choice Wheels Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Mumbai. was documented.

  • Director Appointment

    The activity Mohammed Turra was appointed as a Ceo was appointed as a Ceo on 10 Oct 2024 & has been associated with this company since 1 year 3 months . was completed.

  • Director Appointment

    Progress on Mohammed Turra was appointed as a CEO was appointed as a CEO on 01 Oct 2024 & has been associated with this company since 1 year 4 months . was documented.

  • Director Appointment

    The activity Sonu Halan Bhasin was appointed as a Director was appointed as a Director on 01 Apr 2023 & has been associated with this company since 2 years 10 months . was completed.

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Recent News, Updates & Announcement
  • Mahindra First Choice Wheels news update on market trends
    Mahindra & Adani Partner to Expand EV Charging Network Across India, Tata Power and Oil Companies Join In.

    Mahindra & Mahindra, a car company, teamed up with Adani Total Energies E-Mobility to build electric vehicle charging stations all over India. This will make it easier for people to charge their electric cars and help India reach its climate goals. Mahindra XUV400 owners can now access over 1,100 chargers through the Bluesense+ app. Tata Power is also installing over 500 charging points across India, with a market share of 60%. Oil companies are also starting to offer EV charging at their petrol pumps..

    Business Today

  • Mahindra First Choice Wheels news update on market trends
    Mahindra & Mahindra and Adani Total Energies Team Up to Bring Electric SUVs to India! 🚗⚡️ #EcoFriendlyGoals #PartnershipGoals #SustainableRides.

    Mahindra & Mahindra + Adani Total Energies = SUVs go electric in India! 🚗⚡️ #EcoFriendlyGoals #PartnershipGoals #SustainableRides.

    Blogger

  • Mahindra First Choice Wheels news update on market trends
    Bandhan Bank and M&M sign MoU to offer attractive commercial vehicle and equipment financing solutions.

    Mumbai, March 19, 2024:  Bandhan Bank, one of India’s fastest-growing private sector banks has signed a Memorandum of Understanding (MoU) with Mahindra & Mahindra, a leading commercial vehicle manufacturer of the country, to offer convenient fina.

    OdishaDiary

  • Mahindra First Choice Wheels news update on market trends
    Thrust Zone.

    Mahindra, which has recently spent a lot of time at the trademark office, has registered other names, which could be used for its upcoming electric cars. XUV 7XO, XUV 1X0, XUV 5XO, XUV 3XO. The XUV 3XO can be used for the Mahindra XUV400 facelift scheduled to launch this year. But since this model is already in the market, Mahindra can launch a sub-4 meter version of the XUV400 and use the new name, which is said to be in the making. The above names refer to electric vehicle models already on the market (XUV400) or introduced by the car manufacturer (XUV e8). But the remaining two names – XUV 5XO and XUV 1XO – could indicate upcoming electric models from Mahindra. The XUV 5XO is expected to be a Creta-sized electric SUV, a rival to the upcoming MG ZS EV and Tata Curvv EV. The only electric SUV in India. With these 4 models, Mahindra will have an electric SUV in all popular SUV segments. XUV 1X0 will be the KUV 100 Electric which almost saw a launch and was forgotten entirely after 2021. Also announced and launched in 2022, Mahindra has announced a new line of all-electric SUVs – the BE series. They must have the same name assigned to them at presentation time. The BE 05, BE 07 and BE 09 will be stand-alone models and will be different from other Mahindra electric vehicles as they will be built on a new dedicated platform as part of the Born Electric range. The electric version of the Mahindra XUV700 is expected to launch later this year. As for the BE series, BE 05, scheduled to launch at the end of 2025, will be the first product in this product line to enter the market..

    Thrust Zone

  • Mahindra First Choice Wheels news update on market trends
    Shares worth Rs 2,184 crore change hands; promoter likely seller.

    Moneycontrol

  • Mahindra First Choice Wheels news update on market trends
    Exclusive: M&M promoter entity looking to sell stake worth $215 mn via block deal.

    Moneycontrol

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Frequently Asked Questions
What is the CIN of Mahindra First Choice Wheels Limited?

The CIN of Mahindra First Choice Wheels Limited is U64200MH1994PLC083996.

Where is Mahindra First Choice Wheels Limited headquartered?

Mahindra First Choice Wheels Limited is headquartered at Gateway Bldgapollo Bunder, Mumbai, Maharashtra, 400001.

When was Mahindra First Choice Wheels Limited incorporated?

Mahindra First Choice Wheels Limited was incorporated on 22 December 1994.

Who are the current directors of Mahindra First Choice Wheels Limited?

The current directors of Mahindra First Choice Wheels Limited are

What is the primary industry of Mahindra First Choice Wheels Limited?

The primary industry of Mahindra First Choice Wheels Limited is Professional, Scientific And Technical.

Is Mahindra First Choice Wheels Limited a listed company?

Mahindra First Choice Wheels Limited is unlisted.

What is the capital structure of Mahindra First Choice Wheels Limited?

The authorized capital of Mahindra First Choice Wheels Limited is ₹170.50 Cr, and the paid-up capital is ₹94.04 Cr.

What is the compliance status of Mahindra First Choice Wheels Limited?

The compliance status of Mahindra First Choice Wheels Limited is Compliant.

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