About Samurai Sportswear
Samurai Sportswear is a Retail company based in Long Stratton (United Kingdom) founded in 1996 by Terry Sands, and was acquired by Primosole Holdings in June 2021. Internet first brand of sportswear apparel for men and women. Its focus areas include Consumer Goods, Apparel Brands, Sports Wear and Multi category. Its legal entity is SAMURAI APPAREL LIMITED. Its competitors include Castore, Gymshark and Lonsdale; 2 of its 3 listed competitors have raised funding.
Company details
Samurai Sportswear was founded in 1996 in Long Stratton, United Kingdom. Sports and outdoor apparel is provided for men and women, encompassing shirts, shorts, socks, leisurewear, and sports equipment. Operations focus on an online platform, with products also distributed through retailers in the apparel sector.
- Headquarters Long Stratton, United Kingdom
- Founders Terry Sands
- Stage Acquired
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website samurai-sports.com
- Social LinkedIn X Facebook
- Acquired by Primosole Holdings (Jun 2021)
- Legal Name Samurai Apparel Limited
- Date of Incorporation 28 Aug, 2020
- Jurisdiction NORWICH, NORFOLK, UNITED KINGDOM
- Investors
- Acquired byPrimosole Holdings
(Jun 2021)
Investors in Samurai Sportswear
Samurai Sportswear has secured backing from 1 investor. Prominent investors backing the company include Primosole Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| primosoleholdings.com |
Investor details for Samurai Sportswear
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People of Samurai Sportswear
4 people are tracked at Samurai Sportswear (1 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Terry Sands | Founder | Leadership |
Ian Jamieson Kirby | Sales Business Development Manager | Team |
Ravinder Beniwal | Logistics Coordinator | Team |
Alice Larkins | Senior Graphic & Techpack Designer | Team |
Complete people profiles for Samurai Sportswear
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Timeline of Samurai Sportswear
2 dated milestones of Samurai Sportswear across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Samurai Sportswear is founded.
- Exit Acquired by Primosole Holdings.
Competitors of Samurai Sportswear
Samurai Sportswear has 3 listed competitors in our database, 2 of them funded. They include Castore, Gymshark and Lonsdale.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| castore.com | 2016 | London, United Kingdom | $197.49M | 174 | Internet-first brand of sportswear for men and women | |
| gymshark.com | 2012 | Redditch, United Kingdom | $261.47M | 728 | Sportswear apparel for men and women is offered online. | |
| lonsdale.com | 1960 | London, United Kingdom | 742 | Sportswear and boxing equipment are offered by Lonsdale. |
Detailed competitors of Samurai Sportswear
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Web traffic of Samurai Sportswear
The website of Samurai Sportswear (samurai-sports.com) receives about 7.2K visits a month.
- Monthly visits7.2K
▼ 10% vs previous month
Websites whose visitors overlap most with Samurai Sportswear. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kukrisports.co.uk | kukrisports.co.uk | 100% | #938,182 | β | |
team-colours.co.uk | team-colours.co.uk | 94% | β | ||
sportingbilly.com | sportingbilly.com | 81% | #1,514,487 | β | |
peveril.com | peveril.com | 78% | β | ||
| toffs.com | 76% | #320,242 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 29 similar websites and full traffic analytics for Samurai Sportswear
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- Audience overlap
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Related news about Samurai Sportswear
Complete news archive for Samurai Sportswear
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Frequently Asked Questions about Samurai Sportswear
Samurai Sportswear was founded in 1996.
Samurai Sportswear is headquartered in Long Stratton, United Kingdom. It is registered at Long Stratton, Norfolk, United Kingdom.
Samurai Sportswear was founded in 1996 in Long Stratton, United Kingdom. Sports and outdoor apparel is provided for men and women, encompassing shirts, shorts, socks, leisurewear, and sports equipment. Operations focus on an online platform, with products also distributed through retailers in the apparel sector.
Samurai Sportswear has 1 investor. Key investors include Primosole Holdings.
Samurai Sportswear operates through Samurai Apparel Limited.
Yes. Samurai Sportswear was acquired by Primosole Holdings in June 2021.

