About Sarita Handa
Sarita Handa is a Consumer company based in Gurugram (India) founded in 1992 by Rahul Puri. It provides luxury home decor, furnishings, furniture, and wellness products online. It operates on a B2C and D2C model. The company has 114 employees. Its website saritahanda.com draws about 43 thousand monthly visits. Its Indian entity Sarita Handa Exports Private Limited reported revenue of ₹604 Cr. Sarita Handa offers products and services including Cushions, Furniture, Bedspreads, Decor Items, and Bath Products. Its focus areas include Ecommerce, Home Goods, Artisanal Products and Retail. Its competitors include 10Club, Nestasia and Ellementry; 3 of its 3 listed competitors have raised funding.
Company details
Sarita Handa is a retailer specializing in luxury home decor, including soft furnishings, furniture, and decor items like cushions and bedsheets. It operates an online platform and physical stores in India, focusing on traditional Indian craftsmanship for modern homes. The company serves consumers through e-commerce and in-store experiences, emphasizing artisanal quality and global heritage designs.
- Headquarters Gurugram, India
- Employees 114
- Founders Rahul Puri
- SectorsConsumer
- Phone•••• ••••
- Website saritahanda.com
- Social X Facebook Instagram
- Legal Name Sarita Handa Exports Private Limited
- Date of Incorporation 22 Jan, 1993
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹604 Cr
FY 2025 · +16% YoY
- Net Profit₹46.34 Cr
FY 2025 · 8% margin
- EBITDA₹91.73 Cr
FY 2025 · 15% margin
- Employee Count114
Associated legal entities of Sarita Handa
Sarita Handa operates through Sarita Handa Exports Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sarita Handa Exports Private Limited CIN U74899DL1993PTC051842 | Active | 22 Jan 1993 | New Delhi, Delhi | ₹604 Cr | 114 | 4 | View details |
Products & Services of Sarita Handa
Sarita Handa offers a comprehensive portfolio of products and services, including Cushions, Furniture, Bedspreads, Decor Items, and Bath Products.
Decorative cushion covers with intricate designs for home decor
Handcrafted armchairs and sofas inspired by global heritage
Quilted bedspreads featuring traditional embroidery patterns
Items like candle holders and vases for aesthetic enhancement
Bath and body care products with natural ingredients
Board of directors of Sarita Handa Exports Private Limited (Sarita Handa)
Sarita Handa Exports Private Limited is the primary company behind Sarita Handa. The board of Sarita Handa Exports Private Limited currently have 4 directors; the longest-serving is Suparna Handa, appointed in 2002. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Suparna Handa DIN 00381625 | Managing Director | 30 Sep 2002 | 24 yrs | Sarita Handa Exports Private Limited |
| Rahul Puri DIN 00396547 | Whole-time director | 30 Sep 2002 | 24 yrs | Sarita Handa Exports Private Limited |
| Sarita Handa DIN 00530617 | Whole-time director | 01 Sep 2005 | 21 yrs 1 mo | Sarita Handa Exports Private Limited |
| Vivek Trehan DIN 02260495 | Director | 01 Oct 2025 | 1 yr | Sarita Handa Exports Private Limited |
People of Sarita Handa
12 people are tracked at Sarita Handa (6 in leadership, 6 in team); the tracked headcount is 114.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Gurkirpal Singh | Deputy General Manager Operations | Leadership |
Miguel Malabuyo | Director Of Marketing | Leadership |
Manish Sareen | CEO | Leadership |
| Managing Director | Leadership | |
Patricia John | Head Of Product Development | Leadership |
Preeti Sharma | Senior Merchandiser | Team |
Pooja Yadav | Sr. Merchandiser | Team |
Surendra Verma | Senior Executive | Team |
Rakesh Kamboj | Assistant Manager | Team |
Neha Wadhwa Kapoor | Senior Manager Sales | Team |
Narender Singh Negi | Manager Taxation | Team |
Complete people profiles for Sarita Handa
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Financials of Sarita Handa
Figures of Sarita Handa Exports Private Limited, the primary company behind Sarita Handa, for FY 2025. Revenue was ₹604 Cr (+16% year on year). Net profit was ₹46.34 Cr (8% margin). EBITDA was ₹91.73 Cr (15% margin). Revenue has grown at a compounded annual rate of +18% over three years and +17% over five years.
- ₹604 CrRevenue · FY 2025 · +16% YoY
- ₹46.34 CrNet profit · 8% margin
- ₹91.73 CrEBITDA · 15% margin
- ₹4.95 CrPaid-up capital
- 114Employees (provident fund records)
- +18%Revenue CAGR, 3 years
- +17%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sarita Handa Exports Private Limited are on its company page.
Detailed financial statements for Sarita Handa
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Competitors of Sarita Handa
Sarita Handa has 3 listed competitors in our database, 3 of them funded. They include 10Club, Nestasia and Ellementry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 10clubhomes.com | 2020 | Bengaluru, India | $44.47M | 48 | Multi-category home products are offered through an internet-first platform. | |
| nestasia.in | 2018 | Kolkata, India | $12.4M | 164 | Internet-first brand of multi-category home improvement products | |
| ellementry.com | 2018 | Jaipur, India | $359,745 | 80 | Handmade home improvement products are sold online through Ellementry. |
Detailed competitors of Sarita Handa
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Web traffic of Sarita Handa
The website of Sarita Handa (saritahanda.com) receives about 42.9K visits a month.
- Monthly visits42.9K
▼ 9.8% vs previous month
Websites whose visitors overlap most with Sarita Handa. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| alankaram.in | 100% | 25K | View details | ||
| furniturewalla.com | 99% | 24.9K | #1,139,647 | View details | |
| thehouseofthings.com | 97% | 136K | #262,229 | View details | |
| myakka.co.uk | 95% | 7.7K | #2,229,297 | View details | |
lookinggoodfurniture.com | lookinggoodfurniture.com | 95% | #1,175,789 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sarita Handa
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Top companies in Fashion & Lifestyle Products
3 companies that operate in the same segment as Sarita Handa (Fashion & Lifestyle Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 3.81 B | 12,530 | ||
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | USD 6.03 B | 7,331 |
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Related news about Sarita Handa
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Frequently Asked Questions about Sarita Handa
Sarita Handa was founded in 1992.
Sarita Handa is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Sarita Handa has 114 employees.
The primary company behind Sarita Handa, Sarita Handa Exports Private Limited, reported revenue of ₹604 Cr for FY 2025, up 16% year on year.
Sarita Handa is a retailer specializing in luxury home decor, including soft furnishings, furniture, and decor items like cushions and bedsheets. It operates an online platform and physical stores in India, focusing on traditional Indian craftsmanship for modern homes. The company serves consumers through e-commerce and in-store experiences, emphasizing artisanal quality and global heritage designs.
Sarita Handa's top competitors include Nestasia, 10Club and Ellementry.
Sarita Handa offers Cushions, Furniture, Bedspreads, Decor Items, and Bath Products.
Sarita Handa operates through Sarita Handa Exports Private Limited.
The legal entities of Sarita Handa currently have 4 directors, including Sarita Handa, Suparna Handa, Rahul Puri and others.