About Saucony
Saucony was established in 1898 in Boston, United States, as a manufacturer within the athletic footwear sector. High-performance running shoes and related gear are designed and produced for runners and fitness users, with categories including trail running, racing, and walking models. Technologies are tailored to factors such as foot size, arch type, pronation, and terrain. The brand operates as a subsidiary of Wolverine Worldwide following acquisitions in 2005 and 2012.
- Headquarter Boston, United States
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website saucony.com/en/home
- Social LinkedIn X Facebook
- Acquired by Wolverine World Wide (May 2012)
- InvestorsWolverine World Wide
& 1 more
- Acquired by
Investors in Saucony
Saucony has secured backing from 2 investors. Prominent investors backing the company include Wolverine World Wide and Stride Rite.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Children's footwear is designed and retailed by Stride Rite. | 1919 | striderite.com | Boston, United States | |
Footwear for men and women is designed and distributed globally. | 1883 | wolverineworldwide.com | Rockford, United States |
Investor details for Saucony
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- Round participation
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People of Saucony
67 people are tracked at Saucony (24 in leadership, 43 in team).
| Name | Role | Group |
|---|---|---|
Don Lane | Chief Marketing Officer | Leadership |
Ann Cavassa | President | Leadership |
Lindsey Lindemulder | Vice President Brand Marketing | Leadership |
Catherine Miller | Director Of Product Development | Leadership |
Eddy Li | Marketing Director | Leadership |
Flo Sievers | Senior Director Marketing EMEA | Leadership |
Alyssa Weitzman | Design Director | Leadership |
Alex Bostrom | Director Of Product Operations | Leadership |
Mike Tuccillo | Media And Performance Marketing Director | Leadership |
Angus Treloar | Senior Director, Marketing | Leadership |
Andrea Love | Sr. Director Of Brand Operations | Leadership |
Jordan Yob | Director Of Brand Marketing | Leadership |
Brian Moore | Chief Product Officer | Leadership |
Craig Giansiracusa | Senior Director Product Development | Leadership |
Christie Coyle | Director Content Strategy & CRM | Leadership |
Aaron St.peter | Design Director | Leadership |
Moira Cunningham | Director Of Product Management | Leadership |
Lucia Laferla | Director Of Ecommerce Planning | Leadership |
Dave Cory | Vice President Of Product Management | Leadership |
Ted F. | Vice President Product/merchandising & Sports Marketing | Leadership |
47 more people are available in the full profile.
Complete people profiles for Saucony
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- Board tenure
- Professional contacts
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Timeline of Saucony
3 dated milestones of Saucony across 114 years, from founding to its latest funding, stage changes and deals.
- Founded Saucony is founded.
- Exit Acquired by Stride Rite.
- Exit Acquired by Wolverine World Wide.
Web traffic of Saucony
The website of Saucony (saucony.com) receives about 2.6M visits a month and ranks #19,983 among all websites worldwide, #943 in Fashion and Apparel.
- Monthly visits2.6M
▲ 0.5% vs previous month
- Unique visitors1.3M
per month
- Global rank#19,983
among all websites
- Category rank#943
Lifestyle · Fashion and Apparel
- Bounce rate44%
- Pages per visit3.7
- Average visit2 min 13 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Saucony. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| brooksrunning.com | 100% | 5.5M | #9,690 | View details | |
| newbalance.com | 93% | 11M | #3,145 | View details | |
| nike.com | 88% | 114M | #247 | View details | |
| runningwarehouse.com | 88% | 1.3M | #31,698 | View details | |
| adidas.com | 87% | 24.8M | #1,306 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Saucony
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Saucony
10 companies that operate in the same segment as Saucony (Footwear Brands), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of footwear | 2002 | Broomfield, Colorado, United States | – | USD 4.04 B | 7,910 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Designer footwear and accessories are designed and marketed worldwide. | 1990 | New York, New York, United States | – | USD 2.53 B | 4,800 | |
Casual footwear and fashion accessories are offered by Arezzo. | 1972 | Cariacica, Espirito Santo, Brazil | USD 43.59 M | USD 2.16 B | – | |
Footwear, apparel, and accessories for multiple sports are provided globally. | 1949 | Chiba, Chiba, Japan | – | USD 66.94 M | – | |
Multi-category footwear for men, women, and kids is sold online. | 2005 | Delhi, Delhi, India | USD 48.76 M | USD 189.08 M | 7,750 | |
Manufacturer of slippers, sandals, and sports & casual shoes | 1976 | Rohtak, Haryana, India | – | USD 287.67 M | 19,960 | |
Online platform for purchasing top international fashion and footwear brands. | 2016 | Bengaluru, Karnataka, India | – | – | – | |
Internet first brand of men, women and kids footwear products | 1992 | Manhattan Beach, California, United States | – | USD 19.07 M | 382 | |
Online retailer providing quality shoes, sandals, and accessories for all ages. | 2014 | Coimbatore, Tamil Nadu, India | – | USD 211.07 M | 2,812 |
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Frequently Asked Questions about Saucony
Saucony was founded in 1898.
Saucony is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Saucony was established in 1898 in Boston, United States, as a manufacturer within the athletic footwear sector. High-performance running shoes and related gear are designed and produced for runners and fitness users, with categories including trail running, racing, and walking models. Technologies are tailored to factors such as foot size, arch type, pronation, and terrain. The brand operates as a subsidiary of Wolverine Worldwide following acquisitions in 2005 and 2012.
Saucony has 2 investors. Key investors include Wolverine World Wide, and Stride Rite.
Yes. Saucony was acquired by Wolverine World Wide in May 2012.
The website of Saucony receives about 2.6 million visits a month and ranks #19,983 among all websites worldwide.