About Scentials
Scentials is a Consumer company based in Mumbai (India) founded in 2017 by Jinesh Mehta and Mahesh Bhupathi. Fragrance products including perfumes and skincare are retailed online. It operates in the Consumer and Healthcare sectors. Scentials has raised $12.11 million across 5 funding rounds from investors including TIW Private Equity, Swag Fashions Hub and Jaysingh Mariwala. The company has 69 employees. Scentials was last valued at $17.9 million in March 2022. Its chief executive, as recorded, is Mahesh Bhupathi. Its Indian entity Scentials Beautycare And Wellness Private Limited reported revenue of ₹14.11 Cr. Scentials offers products and services including Lucifer Eau De Parfum, Rebellion Eau De Parfum, White Fang Eau De Parfum, and Black Eau De Parfum. Its focus areas include Retail, Beauty Tech, Ecommerce and Fragrances. Its competitors include AdilQadri, JASS Perfumes and Eze Perfumes; 1 of its 3 listed competitors has raised funding.
Company details
Scentials was established in 2017 in Mumbai, India, as an online retailer in the beauty and personal care sector. A range of products such as perfumes, deodorants, skincare items, and sanitizers is offered through its e-commerce platform. Sections for bestsellers, featured products, new launches, and trending items are maintained to organize the catalog. Operations are focused on direct-to-consumer sales via the domain scentialsworld.com.
- Headquarters Mumbai, India
- Employees 69
- Founders Jinesh Mehta, Mahesh Bhupathi
- Stage Minicorn
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website scentialsworld.com
- Social LinkedIn X Facebook
- Legal Name Scentials Beauty Care And Wellness Private Limited
- Date of Incorporation 21 Dec, 2017
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹14.11 Cr
FY 2023 · -22% YoY
- Net Loss-₹19.82 Cr
FY 2023 · -106% margin
- EBITDA-₹18.86 Cr
FY 2023 · -101% margin
- Total Equity Funding$12.11M (USD)
in 5 rounds
- Latest Funding Round$209.61K (USD), Angel Round
Sep 2023
- InvestorsTIW Private Equity
& 11 more
- Employee Count69
Associated legal entities of Scentials
Scentials operates through Scentials Beautycare And Wellness Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Scentials Beautycare And Wellness Private Limited CIN U74999MH2017PTC303160 | Active | 21 Dec 2017 | Mumbai, Maharashtra | ₹14.1 Cr | 69 | 2 | View details |
Products & Services of Scentials
Scentials offers a comprehensive portfolio of products and services, including Lucifer Eau De Parfum, Rebellion Eau De Parfum, White Fang Eau De Parfum, and Black Eau De Parfum.
Musky-leather scent exuding confidence and mystery for men.
Woody-spicy fragrance representing bold individuality and charm.
Icy scent radiating strength and elegance for wearers.
Spicy fragrance balancing warmth and intensity effectively.
Funding Insights of Scentials
Scentials has successfully raised a total of $12.11M across 5 strategic funding rounds. The most recent funding activity was a Angel Round of $209.61 thousand completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.11M
- Total Rounds 5
- Last Round Angel Round — $209,607
- First Round $4.41M
(May 2019)
- Investors Count 12
All 5 funding rounds of Scentials with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $209,607 | Angel Round | – | Jaysingh Mariwala | |
| Sep 2022 | $387,538 | Series B | – | TIW Private Equity | – |
| Mar 2022 | $1.1M | Series B | $17.9M | Indus Way Emerging Market, Kate K Dinshaw | |
| Feb 2021 | $6M | Series B | $9.46M | TIW Private Equity | – |
| May 2019 | $4.41M | Series A | – | Unilever Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2022 | $17.9M | •••••••• |
| Feb 2021 | $9.46M | •••••••• |
Last known valuation $17.9M (Mar 2022). 12 investors in total: 5 institutional and 7 angel.
Investors in Scentials
Scentials has secured backing from 12 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include TIW Private Equity, Swag Fashions Hub and Jaysingh Mariwala.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| induswayemergingmarket.tcc.mode | ||||
Venture capital and single family offices investing in multiple sectors | shekamafamilytrust.tcc.mode | |||
Private equity investments and growth acceleration in various sectors. | 2011 | tiwpe.com | Delhi, India | |
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | unileverventures.com | London, United Kingdom | ||
Aspirational lifestyle brands are co-created with celebrities and media companies. | 2018 | swagfashionshub.com | India | |
JM Jaysingh Mariwala | unknown_fc5e7c9686184e6e9 | |||
KJ Kulin Jayantilal Kothari | unknown_cac97d9451c343a78 | |||
AR Avinash Rajan | unknown_0f425a75e46b4fdc9 | |||
KK Kate K Dinshaw | unknown_c9c5987402fa4eb9a | |||
KM Karene Melloul | Angel investor focusing on early-stage Indian startups, based in Mumbai. | unknown_387d96d31f4a46b49 |
Investor details for Scentials
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Scentials Beautycare And Wellness Private Limited (Scentials)
Scentials Beautycare And Wellness Private Limited is the primary company behind Scentials. The board of Scentials Beautycare And Wellness Private Limited currently have 2 directors; the longest-serving is Ashish Kumar, appointed in 2025. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ashish Kumar DIN 09668119 | Additional Director | 31 Mar 2025 | 1 yr 6 mo | Scentials Beautycare And Wellness Private Limited |
| Urvashi Jain DIN 11325270 | Additional Director | 03 Oct 2025 | 1 yr | Scentials Beautycare And Wellness Private Limited |
People of Scentials
4 people are tracked at Scentials (2 in leadership, 2 in team); the tracked headcount is 69.
| Name | Role | Group |
|---|---|---|
Jinesh Mehta | Co-Founder | Leadership |
| Co-Founder | Leadership | |
Shubham Tiwari | Sales Officer | Team |
anish bhatt | Area Sales Manager | Team |
Complete people profiles for Scentials
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Scentials
Figures of Scentials Beautycare And Wellness Private Limited, the primary company behind Scentials, for FY 2023. Revenue was ₹14.11 Cr (-22% year on year). Net loss was -₹19.82 Cr (-106% margin). EBITDA was -₹18.86 Cr (-101% margin). Revenue has grown at a compounded annual rate of -12% over three years.
- ₹14.11 CrRevenue · FY 2023 · -22% YoY
- -₹19.82 CrNet loss · -106% margin
- -₹18.86 CrEBITDA · -101% margin
- ₹3.5 LakhPaid-up capital
- 69Employees (provident fund records)
- -12%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Scentials Beautycare And Wellness Private Limited are on its company page.
Detailed financial statements for Scentials
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Scentials
4 dated milestones of Scentials across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Scentials is founded.
- Funding First funding round of $4.4M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $210K.
Competitors of Scentials
Scentials has 3 listed competitors in our database, 1 of them funded. They include AdilQadri, JASS Perfumes and Eze Perfumes.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adilqadri.com | 2018 | Bilimora, India | $59,532 | 54 | Brand offers a range of fragrances | |
| jassperfumes.com | 2024 | Tambaram, India | 274 | Offers online sales of perfumes, deodorants, and body mists to individual buyers. | ||
| ezeperfumes.com | 2021 | Mumbai, India | Operates an online platform featuring a wide range of exquisite fragrances for men and women. |
Detailed competitors of Scentials
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Verified entity values are shown only after access is granted.
Web traffic of Scentials
The website of Scentials (scentialsworld.com) receives about 1.7K visits a month.
- Monthly visits1.7K
▲ 75.2% vs previous month
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Scentials (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Related news about Scentials
Complete news archive for Scentials
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Frequently Asked Questions about Scentials
Scentials was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Scentials is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Mahesh Bhupathi is the CEO of Scentials, as recorded in our data. They have also founded this company.
Scentials is a funded company, having raised a total of $12.11M across 5 funding rounds to date. The company's 1st funding round was a Series A of $4.41M, raised on May 2019.
Scentials has 69 employees.
The primary company behind Scentials, Scentials Beautycare And Wellness Private Limited, reported revenue of ₹14.11 Cr for FY 2023, down 22% year on year.
Scentials was established in 2017 in Mumbai, India, as an online retailer in the beauty and personal care sector. A range of products such as perfumes, deodorants, skincare items, and sanitizers is offered through its e-commerce platform. Sections for bestsellers, featured products, new launches, and trending items are maintained to organize the catalog. Operations are focused on direct-to-consumer sales via the domain scentialsworld.com.
Scentials's top competitors include AdilQadri, JASS Perfumes and Eze Perfumes.
Scentials offers Lucifer Eau De Parfum, Rebellion Eau De Parfum, White Fang Eau De Parfum, and Black Eau De Parfum.
Scentials has 12 investors. Key investors include TIW Private Equity, Swag Fashions Hub, Jaysingh Mariwala, Kulin Jayantilal Kothari, and Avinash Rajan.
The valuation of Scentials is $17.9M as of Mar 2022.
Scentials operates through Scentials Beautycare And Wellness Private Limited.