About Seafolly
Seafolly is a Retail company based in Mascot (Australia) founded in 1975, and was acquired by L Catterton in December 2014. Womens sportswear apparel is sold online by Seafolly. It operates on a Direct-to-Consumer (D2C) model in Retail and Consumer sectors. Its website seafolly.com draws about 254 thousand monthly visits. Seafolly offers products and services including Swimwear, Beachwear Clothing, and Accessories. Its focus areas include Consumer Goods, Apparel and Swimwear. Its legal entity is Seafolly Australia. Its competitors include 2XU, Zhik and Stylerunner; 1 of its 3 listed competitors has raised funding.
Company details
Seafolly is engaged in the design and sale of swimwear and beachwear for women and girls. Based in Sydney, Australia, the company is focused on creating products that prioritize fit and style. A variety of collections are offered, including one-piece swimsuits, bikinis, and clothing such as beach dresses and cover-ups. Accessories like beach bags and towels are also provided. The brand is committed to catering to diverse body shapes and sizes, ensuring comfort and confidence for customers worldwide.
- Headquarters Mascot, Australia
- Stage Acquired
- SectorsRetailConsumer
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website au.seafolly.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by L Catterton (Dec 2014)
- Legal Name Seafolly Australia
- Investors
- Acquired byL Catterton
(Dec 2014)
Products & Services of Seafolly
Seafolly offers a comprehensive portfolio of products and services, including Swimwear, Beachwear Clothing, and Accessories.
Swimwear is offered for women and girls.
Beachwear clothing is provided for various styles.
Accessories like bags and towels are sold.
Apps and channels of Seafolly
its YouTube channel Seafolly Australia has 2.64K subscribers and 30 videos.
Videos from Seafolly
The most watched videos on Seafolly's YouTube channel, Seafolly Australia (2.64K subscribers). Click a video to play it here.
More on Seafolly Australia.
Investors in Seafolly
Seafolly has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include L Catterton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States |
Investor details for Seafolly
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Timeline of Seafolly
2 dated milestones of Seafolly across 39 years, from founding to its latest funding, stage changes and deals.
- Founded Seafolly is founded.
- Exit Acquired by L Catterton.
Competitors of Seafolly
Seafolly has 3 listed competitors in our database, 1 of them funded. They include 2XU, Zhik and Stylerunner.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 2xu.com | 2005 | Melbourne, Australia | Internet first brand offering performance sportswear for men and women | |||
| zhik.com | 2003 | Artarmon, Australia | $2M | Internet first brand of sports and outdoor apparel for women and men | ||
| stylerunner.com | 2012 | Sydney, Australia | Internet-first apparel for women and men is offered online. |
Detailed competitors of Seafolly
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Web traffic of Seafolly
The website of Seafolly (seafolly.com) receives about 254.1K visits a month and ranks #129,464 among all websites worldwide, #6,650 in Fashion and Apparel.
- Monthly visits254.1K
▼ 6.3% vs previous month
- Unique visitors156K
per month
- Global rank#129,464
among all websites
- Category rank#6,650
Lifestyle · Fashion and Apparel
- Bounce rate39%
- Pages per visit4.4
- Average visit1 min 32 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Seafolly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| simplybeach.com | 100% | #764,949 | View details | ||
| zappos.com | 93% | 20.7M | #1,928 | View details | |
| figleaves.com | 92% | View details | |||
billabong.com.au | billabong.com.au | 92% | #106,175 | – | |
roxyaustralia.com.au | roxyaustralia.com.au | 90% | #222,598 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Seafolly
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Related news about Seafolly
Complete news archive for Seafolly
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Frequently Asked Questions about Seafolly
Seafolly was founded in 1975.
Seafolly is headquartered in Mascot, Australia. It is registered at Mascot, New South Wales, Australia.
Seafolly is engaged in the design and sale of swimwear and beachwear for women and girls. Based in Sydney, Australia, the company is focused on creating products that prioritize fit and style. A variety of collections are offered, including one-piece swimsuits, bikinis, and clothing such as beach dresses and cover-ups. Accessories like beach bags and towels are also provided. The brand is committed to catering to diverse body shapes and sizes, ensuring comfort and confidence for customers worldwide.
Seafolly's top competitors include 2XU, Stylerunner and Zhik.
Seafolly offers Swimwear, Beachwear Clothing, and Accessories.
Seafolly has 1 investor. Key investors include L Catterton.
Seafolly operates through Seafolly Australia.
Yes. Seafolly was acquired by L Catterton in December 2014.
The website of Seafolly receives about 254 thousand visits a month and ranks #129,464 among all websites worldwide.