About Second Cup
Second Cup is a Consumer company based in Mississauga (Canada) founded in 1975 by Frank O'Dea and Tom Culligan, and was acquired by Foodtastic in February 2021. A chain of coffee cafes is operated in Canada. Second Cup has completed 1 acquisition, including Bridgehead Coffee. Its chief executive, as recorded, is Steven Pelton. Its website secondcup.com draws about 76 thousand monthly visits. Second Cup offers products and services including Specialty Coffee, Teas, Smoothies, and Bakery Items. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its legal entity is SECOND CUP LTD. Its competitors include Freshii, Sarku Japan and Shoeless Joes; 1 of its 3 listed competitors has raised funding.
Company details
Second Cup was founded in 1975 in Mississauga, Canada, by co-founders Frank ODea and Tom Culligan. The company is managed as a chain of coffee cafes, with outlets located primarily across Canada. Coffee, teas, and light snacks are served to customers in these establishments. Operations focus on the food and beverage sector, and the business is currently led by CEO Steven Pelton.
- Headquarters Mississauga, Canada
- Founders Frank O'Dea, Tom Culligan
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website secondcup.com
- Social LinkedIn X Facebook Instagram
- Acquired by Foodtastic (Feb 2021)
- Legal Name Second Cup Ltd.
- Latest Funding Round$8M (USD), Post-IPO
Aug 2017
- InvestorsStifel
& 2 more
- Investments & Acquisitions
- Acquired byFoodtastic
(Feb 2021)
Products & Services of Second Cup
Second Cup offers a comprehensive portfolio of products and services, including Specialty Coffee, Teas, Smoothies, and Bakery Items.
High-quality coffee beans and brewed drinks for daily consumption.
Variety of infused teas for refreshment and health benefits.
Blended fruit and health-focused drinks for on-the-go customers.
Fresh pastries and snacks to complement coffee offerings.
Apps and channels of Second Cup
Second Cup publishes 2 mobile apps with over 100K+ downloads.
Funding Insights of Second Cup
- Total Rounds 2
- Last Round Post-IPO — $8M
- First Round $7.15M
(Dec 2014)
- Investors Count 2
All 2 funding rounds of Second Cup with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2017 | $8M | Post-IPO | – | – | |
| Dec 2014 | $7.15M | Post-IPO | – | – |
3 investors in total: 3 institutional.
Investors in Second Cup
Second Cup has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Stifel, Foodtastic and Serruya Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in consumer brands are managed by Serruya Private Equity. | serruyaprivateequity.com | Markham, Canada | ||
Diversified investment management services are provided globally. | 1890 | stifel.com | St. Louis, United States | |
Multi-cuisine restaurant franchises are operated and expanded across locations. | 2016 | foodtastic.ca | Quebec City, Canada |
Investor details for Second Cup
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People of Second Cup
5 people are tracked at Second Cup (5 in leadership).
| Name | Role | Group |
|---|---|---|
Frank O'Dea | Co-Founder | Leadership |
Tom Culligan | Co-Founder | Leadership |
Steven Pelton | CEO | Leadership |
Jim Ragas | President & CEO | Leadership |
Tara Ramsay | Vice President, People | Leadership |
Complete people profiles for Second Cup
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- Team structure
- Board tenure
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Investments & Acquisitions by Second Cup
Second Cup has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bridgehead Coffee.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Coffee is branded and sold by Bridgehead in Canada. | bridgehead.ca | Ottawa, Canada | 1981 | Dec 2019 | $9.5M |
Complete acquisition details for Second Cup
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- Exports
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Timeline of Second Cup
6 dated milestones of Second Cup across 46 years, from founding to its latest funding, stage changes and deals.
- Founded Second Cup is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $7.2M.
- Funding Latest funding round, Post-IPO, of $8.0M.
- Acquisition Acquires Bridgehead Coffee.
- Exit Acquired by Foodtastic.
Competitors of Second Cup
Second Cup has 3 listed competitors in our database, 1 of them funded. They include Freshii, Sarku Japan and Shoeless Joes.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freshii.com | 2005 | Toronto, Canada | $427,985 | 925 | Chain of limited service restaurant serving burritos, wraps, soups, salads, and frozen yogurts | |
| sarkujapan.com | 1987 | Markham, Canada | Provides Japanese Teriyaki meals via dine-in, pick-up, and third-party delivery services. | |||
| shoelessjoes.ca | 2001 | Vaughan, Canada | Own & operates restaurant to watch the game and food & beverages |
Detailed competitors of Second Cup
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Web traffic of Second Cup
The website of Second Cup (secondcup.com) receives about 75.9K visits a month and ranks #388,928 among all websites worldwide, #2,984 in Restaurants and Delivery.
- Monthly visits75.9K
▼ 5.5% vs previous month
- Unique visitors44K
per month
- Global rank#388,928
among all websites
- Category rank#2,984
Food and Drink · Restaurants and Delivery
- Bounce rate49%
- Pages per visit3.2
- Average visit54 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Second Cup. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mysecondcup.com | 100% | 12.1K | #1,779,398 | View details | |
| timhortons.com | 100% | 587.8K | #68,059 | View details | |
| swisschalet.com | 95% | 525K | #60,518 | View details | |
| sircorp.com | 85% | 11.6K | #1,805,485 | View details | |
kinjosushiandgrill.com | kinjosushiandgrill.com | 79% | #735,210 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Second Cup
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Related news about Second Cup
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Frequently Asked Questions about Second Cup
Second Cup was founded in 1975 and raised its 1st funding round 39 years after it was founded.
Second Cup is headquartered in Mississauga, Canada. It is registered at Mississauga, Ontario, Canada.
Steven Pelton is the CEO of Second Cup, as recorded in our data.
Second Cup was founded in 1975 in Mississauga, Canada, by co-founders Frank ODea and Tom Culligan. The company is managed as a chain of coffee cafes, with outlets located primarily across Canada. Coffee, teas, and light snacks are served to customers in these establishments. Operations focus on the food and beverage sector, and the business is currently led by CEO Steven Pelton.
Second Cup's top competitors include Freshii, Shoeless Joes and Sarku Japan.
Second Cup offers Specialty Coffee, Teas, Smoothies, and Bakery Items.
Second Cup has made 1 acquisition, including Bridgehead Coffee.
Second Cup has 3 investors. Key investors include Stifel, Foodtastic, and Serruya Private Equity.
Second Cup operates through Second Cup Ltd..
Yes. Second Cup was acquired by Foodtastic in February 2021.
Yes. Second Cup publishes Second Cup Café and 1 more app, with over 100,000 downloads.