About Second Nature
Second Nature is a company based in Raleigh (United States) founded in 2012 by Thad Tarkington. It operates as a Managed Services and Subscription Services. Second Nature has raised $36.19 million across 8 funding rounds from investors including MANN + HUMMEL, Trinity Cap and Azure Capital Partners. Second Nature has completed 1 acquisition, including CleanerFilters. Second Nature offers products and services including Resident Benefits Package, Renters Insurance Program, Credit Building, and Air Filter Delivery. Second Nature operates in a competitive market with competitors including Molekule, TownSq, Frontsteps, enVerid and Wynd Technologies, among others.
- Headquarter Raleigh, United States
- Founders Thad Tarkington
- SectorsEnvironmentReal Estate & Construction
- Website category Home and Garden · Home Improvement and Maintenance
- Email••••••••
- Phone•••• ••••
- Website secondnature.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Second Nature Brands, Inc.
- Total Equity Funding$36.19M (USD)
in 8 rounds
- Latest Funding Round$16.4M (USD), Series C
Mar 2020
- InvestorsMANN + HUMMEL
& 15 more
- Investments & Acquisitions
Products & Services of Second Nature
Second Nature offers a comprehensive portfolio of products and services, including Resident Benefits Package, Renters Insurance Program, Credit Building, and Air Filter Delivery.
A bundled package of perks for residents' convenience.
Automated insurance ensuring full coverage for property residents.
Credit improvement through on-time rent payment reporting.
Regular filter deliveries reducing HVAC maintenance requests significantly.
Apps and channels of Second Nature
its YouTube channel Triple Win Property Management by Second Nature has 262 subscribers and 30 videos.
Videos from Second Nature
The most watched videos on Second Nature's YouTube channel, Triple Win Property Management by Second Nature (262 subscribers). Click a video to play it here.
Funding Insights of Second Nature
Second Nature has successfully raised a total of $36.19M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $16.4 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $36.19M
- Total Rounds 8
- Last Round Series C — $16.4M
- First Round $20,000
(Mar 2013)
- Investors Count 16
All 8 funding rounds of Second Nature with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2020 | $16.4M | Series C | – | MANN + HUMMEL | |
| Oct 2018 | $6.9M | Series B | – | One Better Ventures | |
| Jul 2017 | $6.95M | Series B | – | Arsenal Growth Equity | |
| Aug 2016 | – | Series A | – | Triangle Angel Partners, IDEA Fund Partners | – |
| Jul 2016 | $4.21M | Series A | – | IDEA Fund Partners | |
| Jan 2015 | $1.2M | Seed | – | Azure Capital Partners, RTP Capital | – |
| Oct 2014 | $500,000 | Seed | – | – | – |
| Mar 2013 | $20,000 | Seed | – | The Iron Yard | – |
16 investors in total: 15 institutional and 1 angel.
Investors in Second Nature
Second Nature has secured backing from 16 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include MANN + HUMMEL, Trinity Cap and Azure Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech & Life Sciences focused VC firm investing in early & seed stage startups in the US | – | ideafundpartners.com | Durham, United States | |
Venture debt is provided to US-based technology companies. | – | multipliercapital.com | New York, United States | |
US focused VC firm | 2003 | arsenalgrowth.com | Winter Park, United States | |
Growth capital investments are managed by this private equity firm. | – | bonaventure.capital | Birmingham, United States | |
Early-stage investment opportunities are facilitated for UNC-affiliated startups. | – | carolinaangelnetwork.com | Chapel Hill, United States | |
VC firm investing in consumer brands | – | 1bv.co | Raleigh, United States | |
Lead Edge Capital is focused on growth equity investments in technology. | – | leadedge.com | New York, United States | |
Venture debt and equipment financing are provided to growth-stage companies. | 2008 | trinitycap.com | Phoenix, United States | |
Early-stage technology startups are supported through venture capital investments. | – | cofounderscapital.com | - | |
- | – | triangleangelpartners.com | - |
Investor details for Second Nature
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Second Nature
62 people are tracked at Second Nature (23 in leadership, 39 in team).
| Name | Role | Group |
|---|---|---|
Thad Tarkington | Co-Founder & CEO | Leadership |
David Shih | Executive Creative Director | Leadership |
Steven Zobell | Chief Product & Technology Officer | Leadership |
Joseph Wilson | VP, Procurement | Leadership |
Joe Farhat | CTO Advisor | Leadership |
Chris Power | Chief Financial Officer At Second Nature | Leadership |
Robert McQuiston | VP, Manufacturing | Leadership |
Andrew R. Smallwood | VP, Revenue | Leadership |
Laura Hall | Sales Director | Leadership |
Alanna Roberts | SDR Director | Leadership |
Chris Clarke | Vice President Of Product & Design | Leadership |
Rob MacKethan | VP Of Risk | Leadership |
Sam Clarke | VP Of Marketing | Leadership |
Kailee Vandamia | Director Of Performance Marketing | Leadership |
Alisha O'Loughlin | Sales Director | Leadership |
Brian McKearney | Vice President, Partnerships | Leadership |
Bree Giannelli | Director Of Training & Enablement | Leadership |
Elyse Leblanc-Gerakines | Director Of Product Marketing | Leadership |
Shimrit Markette | Chief People Officer | Leadership |
Judith M. | Vice President Finance Operations | Leadership |
42 more people are available in the full profile.
Complete people profiles for Second Nature
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Board tenure
- Professional contacts
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Investments & Acquisitions by Second Nature
Second Nature has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include CleanerFilters.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Air filters are delivered via subscription through an online platform. | cleanerfilters.com | Nashville, United States | 2013 | Jan 2018 | •••• |
Complete acquisition details for Second Nature
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Second Nature
4 dated milestones of Second Nature across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Second Nature is founded.
- Funding First funding round of $20K.
- Acquisition Acquires CleanerFilters.
- Funding Latest funding round, Series C, of $16.4M.
Competitors of Second Nature
Second Nature operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Molekule, TownSq, Frontsteps, enVerid and Wynd Technologies, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| molekule.com | 2014 | San Francisco, United States | $97.86M | 92 | Air purifiers and accessories are distributed by an internet-first brand. | |
| townsq.io | 2013 | Dallas, United States | – | – | Platform for HOA management, communications, payments, documents, and vendor processes. | |
| frontsteps.com | 2003 | Denver, United States | – | 149 | Software solutions for community management are offered by Frontsteps. | |
| enverid.com | 2010 | Boston, United States | $48.91M | 31 | Provider of energy-saving HVAC solutions for heating, ventilating, and air conditioning systems | |
| hellowynd.com | 2014 | Redwood, United States | $12.5M | – | Smart air purifiers are provided for monitoring and purification. | |
| gozego.com | 2018 | San Diego, United States | – | – | Online community management software for residential properties is provided. | |
| activebuilding.com | 2008 | Richardson, United States | – | 3,539 | Cloud-based platform for managing residential communities is offered. | |
| vantaca.com | 2016 | Wilmington, United States | $305M | – | SaaS platform for association management and community operations is offered. |
Detailed competitors of Second Nature
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Second Nature
The website of Second Nature (secondnature.com) receives about 61.9K visits a month and ranks #611,322 among all websites worldwide, #11,093 in Home Improvement and Maintenance.
- Monthly visits61.9K
▲ 18% vs previous month
- Unique visitors28.9K
per month
- Global rank#611,322
among all websites
- Category rank#11,093
Home and Garden · Home Improvement and Maintenance
- Bounce rate47%
- Pages per visit2.2
- Average visit1 min 06 sec
- DevicesDesktop 45% · Mobile 55%
Websites whose visitors overlap most with Second Nature. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
puroclean.com | puroclean.com | 100% | – | #317,349 | – |
antsll.com | antsll.com | 60% | – | – | – |
| airthings.com | 60% | 277.5K | #163,831 | View details | |
geapplianceparts.com | geapplianceparts.com | 40% | – | #50,107 | – |
Latest news on Second Nature
Complete news archive for Second Nature
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Second Nature
10 companies that operate in the same segment as Second Nature (Pollution & Air Quality Systems), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform for enterprise sustainability measurement, reporting, and action is provided. | 2019 | San Francisco, California, United States | USD 184.96 M | – | 295 | |
Weather intelligence and forecasting solutions are provided for industries. | 2016 | Boston, Massachusetts, United States | USD 374 M | – | 115 | |
Carbon dioxide is converted into products via renewable energy technology. | 2015 | Berkeley, California, United States | USD 472.37 M | – | – | |
Independent ratings and risk analytics for carbon projects are provided. | 2020 | London, England, United Kingdom | USD 109.21 M | – | – | |
Carbon dioxide is captured from the atmosphere by Carbon Engineering. | 2009 | Squamish, British Columbia, Canada | USD 107.06 M | – | – | |
Cloud-based solutions for crop management and analytics are offered. | 2016 | Durham, North Carolina, United States | USD 60.75 M | – | 103 | |
Microbe-based plant protection products and yield optimization services are provided. | 2013 | Boston, Massachusetts, United States | USD 1.4 B | – | – | |
Provider of modular carbon capture technology and industrial decarbonization solutions | 2009 | London, England, United Kingdom | USD 248.83 M | USD 7.24 M | – | |
Carbon footprints are tracked via an online platform for users. | 2010 | Wellington, New Zealand | USD 26.27 M | – | – | |
A platform for logistics emissions calculation and reporting is provided. | 2021 | London, England, United Kingdom | USD 14.5 M | – | 20 |
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Frequently Asked Questions about Second Nature
Second Nature was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Second Nature is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.
Thad Tarkington is the current CEO of Second Nature. They have also founded this company.
Second Nature is a funded company, having raised a total of $36.19M across 8 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Mar 2013.
Second Nature is engaged in providing fully-managed resident benefits packages for property managers, residents, and investors. Solutions are designed to create a triple win by enhancing resident experience, reducing costs for investors, and increasing profitability for property managers. The company operates in the property management sector, offering bundled perks like renters insurance, credit building, and air filter delivery. Services are integrated seamlessly with existing property management tools to streamline operations without additional workload.
Second Nature's top competitors include Molekule, Zego and Frontsteps.
Second Nature offers Resident Benefits Package, Renters Insurance Program, Credit Building, and Air Filter Delivery.
Second Nature has made 1 acquisition, including CleanerFilters.
Second Nature has 16 investors. Key investors include MANN + HUMMEL, Trinity Cap, Azure Capital Partners, Arsenal Growth Equity, and IDEA Fund Partners.
Second Nature operates through Second Nature Brands, Inc..