About Second Nature
Second Nature is a company based in Raleigh (United States) founded in 2012 by Thad Tarkington. It operates as a Managed Services, and Subscription Services. Second Nature has raised $36.19 million across 8 funding rounds from investors including MANN + HUMMEL, Trinity Cap and Azure Capital Partners. Second Nature has completed 1 acquisition, including CleanerFilters. Second Nature offers products and services including Resident Benefits Package, Renters Insurance Program, Credit Building, and Air Filter Delivery. Second Nature operates in a competitive market with competitors including Molekule, TownSq, Frontsteps, enVerid and Wynd Technologies, among others.
- Headquarter Raleigh, United States
- Founders Thad Tarkington
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Sectors
EnvironmentReal Estate & Construction
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Second Nature Brands, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$36.19 M (USD)
in 8 rounds
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Latest Funding Round
$16.4 M (USD), Series C
Mar 25, 2020
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Investors
MANN + HUMMEL
& 15 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Second Nature
Second Nature offers a comprehensive portfolio of products and services, including Resident Benefits Package, Renters Insurance Program, Credit Building, and Air Filter Delivery. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A bundled package of perks for residents' convenience.
Automated insurance ensuring full coverage for property residents.
Credit improvement through on-time rent payment reporting.
Regular filter deliveries reducing HVAC maintenance requests significantly.
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Funding Insights of Second Nature
Second Nature has successfully raised a total of $36.19M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $16.4 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series C — $16.4M
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First Round
First Round
(21 Mar 2013)
- Investors Count 16
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2020 | Amount | Series C - Second Nature | Valuation | MANN + HUMMEL | |
| Oct, 2018 | Amount | Series B - Second Nature | Valuation | One Better Ventures | |
| Jul, 2017 | Amount | Series B - Second Nature | Valuation | Arsenal Growth Equity |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Second Nature
Second Nature has secured backing from 16 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include MANN + HUMMEL, Trinity Cap and Azure Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Tech & Life Sciences focused VC firm investing in early & seed stage startups in the US
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Founded Year | Domain | Location | |
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Venture debt is provided to US-based technology companies.
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Founded Year | Domain | Location | |
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US focused VC firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Second Nature
Second Nature has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include CleanerFilters. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Air filters are delivered via subscription through an online platform.
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Second Nature
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Second Nature Comparisons
Competitors of Second Nature
Second Nature operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Molekule, TownSq, Frontsteps, enVerid and Wynd Technologies, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Air purifiers and accessories are distributed by an internet-first brand.
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| domain | founded_year | HQ Location |
Platform for HOA management, communications, payments, documents, and vendor processes.
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| domain | founded_year | HQ Location |
Software solutions for community management are offered by Frontsteps.
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| domain | founded_year | HQ Location |
Provider of energy-saving HVAC solutions for heating, ventilating, and air conditioning systems
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| domain | founded_year | HQ Location |
Smart air purifiers are provided for monitoring and purification.
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| domain | founded_year | HQ Location |
Online community management software for residential properties is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Second Nature
Frequently Asked Questions about Second Nature
When was Second Nature founded?
Second Nature was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Second Nature located?
Second Nature is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.
Who is the current CEO of Second Nature?
Thad Tarkington is the current CEO of Second Nature. They have also founded this company.
Is Second Nature a funded company?
Second Nature is a funded company, having raised a total of $36.19M across 8 funding rounds to date. The company's 1st funding round was a Series B of $6.95M, raised on Mar 21, 2013.
What does Second Nature do?
Second Nature is engaged in providing fully-managed resident benefits packages for property managers, residents, and investors. Solutions are designed to create a triple win by enhancing resident experience, reducing costs for investors, and increasing profitability for property managers. The company operates in the property management sector, offering bundled perks like renters insurance, credit building, and air filter delivery. Services are integrated seamlessly with existing property management tools to streamline operations without additional workload.
Who are the top competitors of Second Nature?
Second Nature's top competitors include Molekule, Zego and Frontsteps.
What products or services does Second Nature offer?
Second Nature offers Resident Benefits Package, Renters Insurance Program, Credit Building, and Air Filter Delivery.
How many acquisitions has Second Nature made?
Second Nature has made 1 acquisition, including CleanerFilters.
Who are Second Nature's investors?
Second Nature has 16 investors. Key investors include MANN + HUMMEL, Trinity Cap, Azure Capital Partners, Arsenal Growth Equity, and IDEA Fund Partners.