About SecondShaadi
SecondShaadi is a Media & Entertainment company based in Delhi (India) founded in 2007, and was acquired by Matrimony.com in March 2018. Matrimonial site for re-marriage. It operates in the Media & Entertainment and Consumer sectors. Its Indian entity People Interactive (India) Private Limited reported revenue of ₹311 Cr. SecondShaadi offers products and services including SecondShaadi App. Its focus areas include Wedding Tech, Matchmaking, Specialised and Re-marriage. Its competitors include DivorceeMatrimony, Divorce Rishtey and SecondNikah.
Company details
SecondShaadi.com is an online portal for second marriages aimed at divorcees and widowers. Has features like Quick Search, Advanced Search, searching profiles with pictures along with the option to send personalised messages and chat with partners. The membership ranges from the basic free registration to a Bronze, Silver, Gold and Platinum membership in the price range of Rs. 2,500 to Rs. 7,000. Claims to have over 150,000 members with over 30 of them female as of March 2015. Claims to have helped consummate over 400 re-marriages since inception. ISB founding team. SecondShaadi.com is a part of Accentium Web and is not affiliated to Shaadi.com.
- Headquarters Delhi, India
- Stage Acquired
- SectorsMedia & EntertainmentConsumer
- Website category Community and Society · Romance and Relationships
- Website secondshaadi.com
- Social X Facebook
- Acquired by Matrimony.com (Mar 2018)
- Legal Name People Interactive (India) Private Limited
- Date of Incorporation 25 Feb, 2000
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹311 Cr
FY 2023 · +19% YoY
- Net Loss-₹17.78 Cr
FY 2023 · -6% margin
- EBITDA-₹14.93 Cr
FY 2023 · -5% margin
- Investors
- Acquired byMatrimony.com
(Mar 2018)
Associated legal entities of SecondShaadi
SecondShaadi operates through People Interactive (India) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| People Interactive (India) Private Limited CIN U72900MH2000PTC124485 | Active | 25 Feb 2000 | Mumbai, Maharashtra | ₹311 Cr | 1,584 | 4 | View details |
Products & Services of SecondShaadi
SecondShaadi offers a comprehensive portfolio of products and services, including SecondShaadi App.
App for online matrimonial partner search and matching services.
Apps and channels of SecondShaadi
SecondShaadi publishes 1 mobile app with over 100K+ downloads.
Investors in SecondShaadi
SecondShaadi has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Matrimony.com.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Matrimonial matchmaking services are facilitated via an online platform. | 1997 | matrimony.com | Chennai, India |
Investor details for SecondShaadi
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Board of directors of People Interactive (India) Private Limited (SecondShaadi)
People Interactive (India) Private Limited is the primary company behind SecondShaadi. The board of People Interactive (India) Private Limited currently have 3 directors; the longest-serving is Anand Murarilal Mittal, appointed in 2000. 11 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anand Murarilal Mittal DIN 00375242 | Director | 25 Feb 2000 | 26 yrs 7 mo | People Interactive (India) Private Limited |
| Anupam Mittal DIN 00233657 | Director | 01 Dec 2009 | 16 yrs 10 mo | People Interactive (India) Private Limited |
| Shobitha Annie Mani DIN 07911078 | Director | 24 Apr 2019 | 7 yrs 6 mo | People Interactive (India) Private Limited |
Financials of SecondShaadi
Figures of People Interactive (India) Private Limited, the primary company behind SecondShaadi, for FY 2023. Revenue was ₹311 Cr (+19% year on year). Net loss was -₹17.78 Cr (-6% margin). EBITDA was -₹14.93 Cr (-5% margin). Revenue has grown at a compounded annual rate of +13% over three years and +16% over five years.
- ₹311 CrRevenue · FY 2023 · +19% YoY
- -₹17.78 CrNet loss · -6% margin
- -₹14.93 CrEBITDA · -5% margin
- ₹12.62 CrPaid-up capital
- 1,584Employees (provident fund records)
- +13%Revenue CAGR, 3 years
- +16%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of People Interactive (India) Private Limited are on its company page.
Detailed financial statements for SecondShaadi
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of SecondShaadi
2 dated milestones of SecondShaadi across 11 years, from founding to its latest funding, stage changes and deals.
- Founded SecondShaadi is founded.
- Exit Acquired by Matrimony.com.
Competitors of SecondShaadi
SecondShaadi has 3 listed competitors in our database. They include DivorceeMatrimony, Divorce Rishtey and SecondNikah.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| divorceematrimony.com | 2009 | Eluru, India | Delivers a matchmaking platform for divorcees. | |||
| divorcerishtey.com | 2019 | Bhopal, India | An online platform providing matrimonial and matchmaking services tailored for divorced individuals. | |||
| secondnikah.com | 2012 | Puducherry, India | An online matrimonial platform for divorced and widowed Muslims. |
Detailed competitors of SecondShaadi
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Web traffic of SecondShaadi
The website of SecondShaadi (secondshaadi.com) receives about 3.8K visits a month and ranks #3,783,565 among all websites worldwide, #4,490 in Romance and Relationships.
- Monthly visits3.8K
- Unique visitors1.4K
per month
- Global rank#3,783,565
among all websites
- Category rank#4,490
Community and Society · Romance and Relationships
- Bounce rate48%
- Pages per visit3.0
- Average visit1 min 13 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with SecondShaadi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| shaadi.com | 100% | 7.7M | #5,035 | View details | |
| muslims4marriage.com | 100% | #6,956,991 | View details | ||
| jeevansathi.com | 98% | 3.4M | #12,880 | View details | |
| thesecondmarriage.com | 98% | View details | |||
| simplymarry.com | 97% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for SecondShaadi
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- Audience overlap
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Top companies in Wedding & Event Platforms
3 companies that operate in the same segment as SecondShaadi (Wedding & Event Platforms) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Individuals seeking life partners are connected through online matchmaking services. | 1996 | Mumbai, Maharashtra, India | USD 8 M | USD 37.34 M | ||
Matrimonial matchmaking services are facilitated via an online platform. | 1997 | Chennai, Tamil Nadu, India | USD 20.4 M | USD 49.03 M | 3,463 | |
Customized wedding decorations and event services are provided. | 2021 | Bengaluru, Karnataka, India | USD 14.77 M | USD 369.58 K | 90 |
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Related news about Secondshaadi
Complete news archive for SecondShaadi
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Frequently Asked Questions about SecondShaadi
SecondShaadi was founded in 2007.
SecondShaadi is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
The primary company behind SecondShaadi, People Interactive (India) Private Limited, reported revenue of ₹311 Cr for FY 2023, up 19% year on year.
SecondShaadi.com is an online portal for second marriages aimed at divorcees and widowers. Has features like Quick Search, Advanced Search, searching profiles with pictures along with the option to send personalised messages and chat with partners. The membership ranges from the basic free registration to a Bronze, Silver, Gold and Platinum membership in the price range of Rs. 2,500 to Rs. 7,000. Claims to have over 150,000 members with over 30 of them female as of March 2015. Claims to have helped consummate over 400 re-marriages since inception. ISB founding team. SecondShaadi.com is a part of Accentium Web and is not affiliated to Shaadi.com.
SecondShaadi's top competitors include DivorceeMatrimony, Divorce Rishtey and SecondNikah.
SecondShaadi offers SecondShaadi App.
SecondShaadi has 1 investor. Key investors include Matrimony.com.
SecondShaadi operates through People Interactive (India) Private Limited.
Yes. SecondShaadi was acquired by Matrimony.com in March 2018.
The legal entities of SecondShaadi currently have 4 directors, including Shobitha Annie Mani, Anupam Mittal, Anand Murarilal Mittal and others.
Yes. SecondShaadi publishes Second Shaadi - Marriage App, with over 100,000 downloads.