About Secret Temptation
Secret Temptation is a Consumer company based in Gurugram (India) founded in 2007 by Narendra Kumar Daga. It offers perfumes, body mists, sprays, and roll-ons for women online. It operates on a B2C and D2C model. The company has 390 employees. Its website secrettemptation.in draws about 15 thousand monthly visits. Its Indian entity Mcnroe Consumer Products Private Limited reported revenue of ₹624 Cr. Secret Temptation offers products and services including Romance Perfume, Mystery Deodorant, Active Lifestyle Roll On, Bloom Body Mist, and Dream Perfume. Its focus areas include Beauty and Personal Care, Body Care, Deodorants and Sprays and Fragrances. Its competitors include AdilQadri, JASS Perfumes and Eze Perfumes; 1 of its 3 listed competitors has raised funding.
Company details
Secret Temptation is a personal care brand specializing in fragrances and grooming products for women. It operates through an online platform, selling items like perfumes, body sprays, roll-ons, and gifts to enhance confidence and freshness. Based in Kolkata, India, the company targets modern women seeking everyday and occasional scents, with a focus on long-lasting quality and variety in products.
- Headquarters Gurugram, India
- Employees 390
- Founders Narendra Kumar Daga
- SectorsConsumer
- Email••••••••
- Website secrettemptation.in
- Social X Facebook Instagram YouTube
- Legal Name Mcnroe Consumer Products Pvt. Ltd.
- Date of Incorporation 04 Aug, 1993
- Jurisdiction Kolkata, West Bengal, India
- Annual Revenue₹624 Cr
FY 2025 · +20% YoY
- Net Profit₹14.98 Cr
FY 2025 · 2% margin
- EBITDA₹25.06 Cr
FY 2025 · 4% margin
- Employee Count390
Associated legal entities of Secret Temptation
Secret Temptation operates through Mcnroe Consumer Products Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mcnroe Consumer Products Private Limited CIN U51109WB1993PTC059667 | Active | 04 Aug 1993 | Kolkata, West Bengal | ₹624 Cr | 390 | 3 | View details |
Products & Services of Secret Temptation
Secret Temptation offers a comprehensive portfolio of products and services, including Romance Perfume, Mystery Deodorant, Active Lifestyle Roll On, Bloom Body Mist, and Dream Perfume.
Fragrance for everyday wear with long-lasting scent
Provides fresh and enduring body odor protection
Offers gentle underarm care with refreshing fragrance
Light spray for invigorating daily freshness
Captivating scent for special occasions
Apps and channels of Secret Temptation
its YouTube channel Secret Temptation has 3.63K subscribers and 30 videos.
Videos from Secret Temptation
The most watched videos on Secret Temptation's YouTube channel, Secret Temptation (3.63K subscribers). Click a video to play it here.
More on Secret Temptation.
Board of directors of Mcnroe Consumer Products Private Limited (Secret Temptation)
Mcnroe Consumer Products Private Limited is the primary company behind Secret Temptation. The board of Mcnroe Consumer Products Private Limited currently have 3 directors; the longest-serving is Narendra Kumar Daga, appointed in 1993. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Narendra Kumar Daga DIN 00281067 | Director | 04 Aug 1993 | 33 yrs 2 mo | Mcnroe Consumer Products Private Limited |
| Vishnu Kant Sarda DIN 00281304 | Director | 16 Sep 1996 | 30 yrs 1 mo | Mcnroe Consumer Products Private Limited |
| Vineet Daga DIN 09783162 | Director | 09 Nov 2022 | 3 yrs 11 mo | Mcnroe Consumer Products Private Limited |
People of Secret Temptation
1 people are tracked at Secret Temptation (1 in leadership); the tracked headcount is 390.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for Secret Temptation
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Financials of Secret Temptation
Figures of Mcnroe Consumer Products Private Limited, the primary company behind Secret Temptation, for FY 2025. Revenue was ₹624 Cr (+20% year on year). Net profit was ₹14.98 Cr (2% margin). EBITDA was ₹25.06 Cr (4% margin). Revenue has grown at a compounded annual rate of +17% over three years and +8% over five years.
- ₹624 CrRevenue · FY 2025 · +20% YoY
- ₹14.98 CrNet profit · 2% margin
- ₹25.06 CrEBITDA · 4% margin
- ₹1.32 CrPaid-up capital
- 390Employees (provident fund records)
- +17%Revenue CAGR, 3 years
- +8%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Mcnroe Consumer Products Private Limited are on its company page.
Detailed financial statements for Secret Temptation
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Competitors of Secret Temptation
Secret Temptation has 3 listed competitors in our database, 1 of them funded. They include AdilQadri, JASS Perfumes and Eze Perfumes.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adilqadri.com | 2018 | Bilimora, India | $59,532 | 54 | Brand offers a range of fragrances | |
| jassperfumes.com | 2024 | Tambaram, India | 274 | Offers online sales of perfumes, deodorants, and body mists to individual buyers. | ||
| ezeperfumes.com | 2021 | Mumbai, India | Operates an online platform featuring a wide range of exquisite fragrances for men and women. |
Detailed competitors of Secret Temptation
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Web traffic of Secret Temptation
The website of Secret Temptation (secrettemptation.in) receives about 15K visits a month.
- Monthly visits15K
▲ 30.6% vs previous month
Websites whose visitors overlap most with Secret Temptation. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| perfumelounge.in | 98% | View details | |||
| nyassabathandbody.com | 94% | 2.5K | #6,719,818 | View details | |
| wildstone.in | 84% | 62.3K | #431,577 | View details | |
| afragrancestory.in | 84% | 2.6K | View details | ||
| carvansons.co.uk | 72% | 13.3K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Secret Temptation
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Secret Temptation (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Secret Temptation
Complete news archive for Secret Temptation
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Frequently Asked Questions about Secret Temptation
Secret Temptation was founded in 2007.
Secret Temptation is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Secret Temptation has 390 employees.
The primary company behind Secret Temptation, Mcnroe Consumer Products Private Limited, reported revenue of ₹624 Cr for FY 2025, up 20% year on year.
Secret Temptation is a personal care brand specializing in fragrances and grooming products for women. It operates through an online platform, selling items like perfumes, body sprays, roll-ons, and gifts to enhance confidence and freshness. Based in Kolkata, India, the company targets modern women seeking everyday and occasional scents, with a focus on long-lasting quality and variety in products.
Secret Temptation's top competitors include AdilQadri, JASS Perfumes and Eze Perfumes.
Secret Temptation offers Romance Perfume, Mystery Deodorant, Active Lifestyle Roll On, Bloom Body Mist, and Dream Perfume.
Secret Temptation operates through Mcnroe Consumer Products Private Limited.
The legal entities of Secret Temptation currently have 3 directors, including Vineet Daga, Narendra Kumar Daga, Vishnu Kant Sarda.