SEDNA

Singapore, Singapore Founded: 2017 • Age: 9 yrs
Cloud-based enterprise collaboration management software provider
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About SEDNA

SEDNA is a company based in Singapore (Singapore) founded in 2017.. SEDNA has raised $86 million across 5 funding rounds from investors including Canadian Imperial Bank of Commerce, G. K. Goh Holdings and Insight Partners. SEDNA has completed 4 acquisitions, including CompassAir, Dataloy Systems and Flytta. SEDNA offers products and services including Stream, Pulse, Customs Automation, and Connected Apps. SEDNA operates in a competitive market with competitors including RingCentral, Fuze, Vonage, Webex and Wire, among others.

  • Headquarter Singapore, Singapore
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sedna Communications Ltd
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Cybersecurity & Privacy Solutions
Key Metrics
  • Annual Revenue
    $3.11 M (USD)
    49
    as on May 31, 2021
  • Net Profit
    $-8.46 M (USD)
    -31
    as on May 31, 2021
  • EBITDA
  • Total Equity Funding
    $86 M (USD)

    in 5 rounds

  • Latest Funding Round
    $10.9 M (USD), Debt – Conventional

    Apr 03, 2025

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    CompassAir

    & 3 more

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Products & Services of SEDNA

SEDNA offers a comprehensive portfolio of products and services, including Stream, Pulse, Customs Automation, and Connected Apps. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Data-driven platform for managing email in global trade operations.

AI tool for charterers to access and analyze trade data quickly.

Automates customs declarations using AI for efficient processing.

Enables ecosystem connections for enhanced trade workflows.

People of SEDNA
Headcount 50-200
Employee Profiles 20
Employee Profiles
People
Dan Jones
Global Head Of Sales, Dataloy
People
Bill Dobie
Founder & CEO
People
Robert Scott
Chief Financial Officer
People
Lars Fischer Sjælland
Senior Account Executive

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Funding Insights of SEDNA

SEDNA has successfully raised a total of $86M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $10.9 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Debt – Conventional — $10.9M
  • First Round
  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2025 Amount Debt – Conventional - SEDNA Valuation

investors

Jul, 2023 Amount Series C - SEDNA Valuation G. K. Goh Holdings
Jul, 2021 Amount Series B - SEDNA Valuation Insight Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SEDNA

SEDNA has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Canadian Imperial Bank of Commerce, G. K. Goh Holdings and Insight Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investment firm scaling software and technology companies from early to late stages.
Founded Year Domain Location
PE firm focused on investing in aged care businesses
Founded Year Domain Location
Investments in seed stage startups are made by Stride.vc.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SEDNA

SEDNA has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include CompassAir, Dataloy Systems and Flytta. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
AI-powered automation for customs declarations is provided.
2023
AI and cloud-powered crew collaboration software for shipping is provided.
2018
Software for vessel operations and fleet management is provided.
2002
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - SEDNA

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sedna Comparisons

Employees
+
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Competitors of SEDNA

SEDNA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RingCentral, Fuze, Vonage, Webex and Wire, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based unified communication solutions are offered to diverse sectors.
domain founded_year HQ Location
Fuze, under 8x8, Inc., is recognized for providing cloud-based communication and customer experience solutions.
domain founded_year HQ Location
Provider of contact center business communication solutions
domain founded_year HQ Location
Solutions for virtual meetings and training sessions are provided.
domain founded_year HQ Location
Cloud-based software for unified collaboration and messaging is provided.
domain founded_year HQ Location
Cloud-based platform for enterprise web conferencing and collaboration is offered.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sedna

Frequently Asked Questions about SEDNA

When was SEDNA founded?

SEDNA was founded in 2017.

Where is SEDNA located?

SEDNA is headquartered in Singapore, Singapore.

Is SEDNA a funded company?

SEDNA is a funded company, having raised a total of $86M across 5 funding rounds to date. The company's 1st funding round was a Series B of $34M, raised on Jun 01, 2017.

What is the annual revenue of SEDNA?

Annual revenue of SEDNA is $3.11M as on May 31, 2021.

What does SEDNA do?

SEDNA was founded in 2017 in Singapore. A cloud-based SaaS platform is offered by the company within the enterprise software sector. Communication and collaboration tools are provided to connect teams and organize information. Business transactions and clients are managed through the platform, along with workflow analytics solutions. Operations are centered in Singapore, serving global enterprise users.

Who are the top competitors of SEDNA?

SEDNA's top competitors include Webex, Bandwidth and RingCentral.

What products or services does SEDNA offer?

SEDNA offers Stream, Pulse, Customs Automation, and Connected Apps.

How many acquisitions has SEDNA made?

SEDNA has made 4 acquisitions, including CompassAir, Dataloy Systems, and Flytta.

Who are SEDNA's investors?

SEDNA has 7 investors. Key investors include Canadian Imperial Bank of Commerce, G. K. Goh Holdings, Insight Partners, Stride.vc, and SAP.iO.

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