About SeedFi
SeedFi is a Financial Services company based in San Francisco (United States) founded in 2013 by Jim McGinley, Eric Burton, Rodrigo Menezes, Greg Berman, and Bernardo Menezes, and was acquired by Intuit in December 2022. Online lending platform for payday loans. SeedFi has raised $15 million across 2 funding rounds from investors including Intuit, Andreessen Horowitz and Core Innovation Capital. Its chief executive, as recorded, is Jim McGinley. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its competitors include Pronto Pay and Merit Protocol.
Company details
SeedFi was founded in 2013 in San Francisco, United States, within the fintech sector. An online lending platform is operated to provide payday loans, with decisions based on credit scores and loan history. Tools for building credit and savings are also supplied to consumers. Operations focus on accessible financial services for individuals seeking short-term borrowing options.
- Headquarters San Francisco, United States
- Founders Jim McGinley, Eric Burton, Rodrigo Menezes, Greg Berman, Bernardo Menezes
- Stage Acquired
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website seedfi.com
- Social LinkedIn
- Acquired by Intuit (Dec 2022)
Funding Insights of SeedFi
SeedFi has successfully raised a total of $15M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 2
- Last Round Series A — $15M
- First Round $50M
(Feb 2021)
- Investors Count 4
All 2 funding rounds of SeedFi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $50M | Debt – Conventional | – | – | |
| Feb 2021 | $15M | Series A | – | a16z |
5 investors in total: 5 institutional.
Investors in SeedFi
SeedFi has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Intuit, Andreessen Horowitz and Core Innovation Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Venture capital investments in fintech and technology for wealth and health. | corevc.com | |||
Investments are managed by Quiet Capital in New York. | quiet.com | New York, United States | ||
Flourish Ventures is focused on investing in mission-driven fintech entrepreneurs. | flourishventures.com | Redwood City, United States | ||
Financial and accounting software is developed for businesses and individuals. | 1983 | intuit.com | Mountain View, United States |
Investor details for SeedFi
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People of SeedFi
798 people are tracked at SeedFi (181 in leadership, 617 in team).
| Name | Role | Group |
|---|---|---|
Jim McGinley | Co-Founder & CEO | Leadership |
Eric Burton | Co-Founder | Leadership |
Rodrigo Menezes | Co-Founder | Leadership |
Greg Berman | Co-Founder | Leadership |
Bernardo Menezes | Co-Founder | Leadership |
Enrique de Montreuil | Staff Talent Acquisition Partner | Leadership |
Esha Lookreddy | Director Of Engineering | Leadership |
Bryan Stapleton | Director, Agent Experience | Leadership |
John Rodriguez | Associate Creative Director | Leadership |
Raj Singh Tut | Director Ii, Engineering | Leadership |
Sarah Ruby | Associate Creative Director | Leadership |
Marci Stewart | Associate Director | Leadership |
Driss Belmadani | Director Of Business Development, Credit Cards | Leadership |
Melanie G. | Head Of Product, Personal Loans | Leadership |
John Boston | Staff Talent Acquisition Partner - Executive Recruiter | Leadership |
Jacqueline Schindler-Briggs | Associate Director, Product Partnerships, Credit Karma Money | Leadership |
Chris Kress | Director | Leadership |
Stephanie Hsu | Director Of Product Management | Leadership |
Alex M. | VP Finance & Corporate Controller | Leadership |
Morgan Howder | Learning & Development Partner II | Leadership |
778 more people are available in the full profile.
Complete people profiles for SeedFi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of SeedFi
3 dated milestones of SeedFi across 9 years, from founding to its latest funding, stage changes and deals.
- Founded SeedFi is founded.
- Funding First funding round of $50.0M.
- Exit Acquired by Intuit.
Competitors of SeedFi
SeedFi has 2 listed competitors in our database. They include Pronto Pay and Merit Protocol.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| prontoservices.io | 2021 | Houston, United States | App for early wage access through payroll connection and advances. | |||
| getmerit.xyz | 2022 | New York, United States | Provides an online platform for offering loans to employees through their employers. |
Detailed competitors of SeedFi
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Top companies in Alternative Lending
3 companies that operate in the same segment as SeedFi (Alternative Lending) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | 1,487 |
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Related news about Seedfi
Complete news archive for SeedFi
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Frequently Asked Questions about SeedFi
SeedFi was founded in 2013 and raised its 1st funding round 8 years after it was founded.
SeedFi is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Jim McGinley is the CEO of SeedFi, as recorded in our data. They have also founded this company.
SeedFi is a funded company, having raised a total of $15M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $50M, raised on Feb 2021.
SeedFi was founded in 2013 in San Francisco, United States, within the fintech sector. An online lending platform is operated to provide payday loans, with decisions based on credit scores and loan history. Tools for building credit and savings are also supplied to consumers. Operations focus on accessible financial services for individuals seeking short-term borrowing options.
SeedFi's top competitors include Pronto Pay and Merit Protocol.
SeedFi has 5 investors. Key investors include Intuit, Andreessen Horowitz, Core Innovation Capital, Quiet Capital, and Flourish Ventures.
Yes. SeedFi was acquired by Intuit in December 2022.