About Seedlip
Seedlip is a company based in London (United Kingdom) founded in 2014 was acquired by Diageo in August 2019. The company has 41 employees. Seedlip operates in a competitive market with competitors including Cranes, Chambord, Hogg Norton, Six Liqueurs and White Heron Drinks, among others.
- Headquarter London, United Kingdom
- Employees 41
- SectorsConsumer
- Website category Food and Drink · Beverages
- Email••••••••
- Website seedlipdrinks.com
- Social LinkedIn X Facebook
- Acquired by Diageo (Aug 2019)
- Legal Name Seedlip Ltd
- Date of Incorporation 06 May, 2014
- Jurisdiction LONDON, UNITED KINGDOM
Funding Insights of Seedlip
- Total Rounds 2
- Investors Count 1
All 2 funding rounds of Seedlip with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2016 | – | Series A | – | Distill Ventures | – |
| Jul 2015 | – | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Seedlip
Seedlip has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Diageo and Distill Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Funding and support are provided for startup drinks brands. | 2013 | distillventures.com | London, United Kingdom | |
Multi-category alcoholic beverage company | 1886 | diageo.com | London, United Kingdom |
Investor details for Seedlip
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Seedlip
5 people are tracked at Seedlip (4 in leadership, 1 in team); the tracked headcount is 41.
| Name | Role | Group |
|---|---|---|
Ellie Sparrow | Brand and Communications Director | Leadership |
Ian Clark | Head of Operations & Events | Leadership |
Ben Branson | Founder & Inventor | Leadership |
Claire Warner | Head of New Brands | Leadership |
Omar Ibrahim | US Design/creative Manager | Team |
Complete people profiles for Seedlip
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of Seedlip
4 dated milestones of Seedlip across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Seedlip is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
- Exit Acquired by Diageo.
Competitors of Seedlip
Seedlip operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cranes, Chambord, Hogg Norton, Six Liqueurs and White Heron Drinks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drinkcranes.co.uk | 2012 | Royston, United Kingdom | $667,272 | 5 | Cider and liqueur brand founded in the United Kingdom. | |
| chambordchannel.com | 1982 | London, United Kingdom | – | – | Black raspberry liqueur is produced and distributed by Chambord brand. | |
| hoggnorton.co.uk | 2014 | United Kingdom | – | – | Online seller of natural fruit liqueurs with various flavors and gift sets. | |
| sixliqueurs.com | 2020 | Bude, United Kingdom | – | – | A brand offering a range of premium liqueurs for consumers. | |
| whiteherondrinks.co.uk | 1876 | Kington, United Kingdom | – | 2 | Serves as a premium liqueur brand offering distinctive beverages. | |
| christmaspuddingliqueur.com | 2018 | United Kingdom | – | – | Produces premium liqueur using fruits and spices from traditional Christmas pudding recipes. | |
| glayva.com | 1947 | Glasgow, United Kingdom | – | – | Produces and sells flavored whisky liqueurs for enjoyment in cocktails. | |
| redsquirrelbrands.co.uk | 2014 | Dunfermline, United Kingdom | – | – | Specializes in liqueur branding and production. |
Detailed competitors of Seedlip
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Seedlip
The website of Seedlip (seedlipdrinks.com) receives about 58.4K visits a month and ranks #433,232 among all websites worldwide, #893 in Beverages.
- Monthly visits58.4K
▼ 12.6% vs previous month
- Unique visitors26.7K
per month
- Global rank#433,232
among all websites
- Category rank#893
Food and Drink · Beverages
- Bounce rate51%
- Pages per visit4.2
- Average visit1 min 13 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Seedlip. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
stagrestis.com | stagrestis.com | 100% | – | #569,525 | – |
| thenewbar.com | 96% | 9K | #2,533,156 | View details | |
| sansdrinks.com.au | 89% | 59.6K | #359,745 | View details | |
liqculture.com | liqculture.com | 88% | – | #2,068,790 | – |
| pamos.com | 87% | 17.8K | #957,441 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Seedlip
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Seedlip
Complete news archive for Seedlip
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Seedlip
10 companies that operate in the same segment as Seedlip (Alcoholic & Tobacco Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of craft beer and brewery chain operator | 2007 | Ellon, Aberdeenshire, United Kingdom | USD 440.93 M | – | – | |
Wines, spirits, and champagnes are produced and distributed worldwide. | 1975 | Paris, France | – | USD 10.71 B | 19,560 | |
Flavored craft beers are produced and distributed by Bira 91. | 2015 | Delhi, Delhi, India | USD 456.92 M | USD 105.75 M | 1,020 | |
Brand of beer | 2017 | Milford, United States | USD 251.44 M | – | – | |
Beer and cider brands are produced and marketed worldwide. | 1864 | Amsterdam, Netherlands | – | USD 26.58 B | 86,000 | |
Multi-category alcoholic beverage company | 1886 | London, England, United Kingdom | – | USD 19.36 B | 29,630 | |
Beer production, marketing, and sales are managed globally. | 2008 | Brussels, Brussels-capital Region, Belgium | – | USD 103.65 M | 2,054 | |
Brand of multi-category alcoholic spirits | 2017 | Delhi, Delhi, India | USD 9.83 M | USD 3.99 M | 54 | |
Premium beers, ciders, and non-alcoholic drinks are produced and distributed. | 1847 | Copenhagen, Denmark | USD 765.14 M | USD 14.02 B | 32,100 | |
Beer brands are produced and distributed by Ambev in Brazil. | 1999 | Sao Paulo, Brazil | – | USD 16.11 B | 43,000 |
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Frequently Asked Questions about Seedlip
Seedlip was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Seedlip is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Seedlip has 41 employees.
Annual revenue of Seedlip is $10.41M as on Jun 30, 2022.
Seedlip was founded in 2014 in London, United Kingdom, as a brand focused on liquors within the beverage sector. Operations center on the creation and distribution of liquor products, with an online presence maintained through seedlipdrinks.com. The company is headquartered in London, where product development and marketing activities are conducted to serve international markets in the non-alcoholic spirits category.
Seedlip's top competitors include Chambord, Cranes and Hogg Norton.
Seedlip has 2 investors. Key investors include Diageo, and Distill Ventures.
Seedlip operates through Seedlip Ltd.
Yes. Seedlip was acquired by Diageo in August 2019.