About Seedly
Seedly is a Technology company based in Singapore (Singapore) founded in 2016, and was acquired by MoneyHero Group in October 2020. It operates as a bank statements are uploaded for personal finance infographics and insights. It operates on a Aggregator Model and Advertising Model model. Its website seedly.sg draws about 432 thousand monthly visits. Seedly offers products and services including Personal Finance Community Platform and Product Reviews. Its focus areas include Financials, Financial Services and Personal Finance. Its competitors include Moneko, BESTRIE, Peek, TrackWealth and Dobin and 2 more.
Company details
A community platform for personal finance discussions is provided by Seedly, based in Singapore. Various financial topics including banking, loans, credit cards, investments, insurance, and property are covered. Tools for comparing financial products like savings accounts, personal loans, and travel insurance are offered. Engagement through blogs, trending discussions, and product reviews is facilitated for users seeking financial advice and solutions.
- InvestorsShopBack
& 2 more
- Acquired by
Products & Services of Seedly
Seedly offers a comprehensive portfolio of products and services, including Personal Finance Community Platform and Product Reviews.
A platform for personal finance discussions is provided.
Reviews for financial products are offered to users.
Funding Insights of Seedly
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Seedly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2016 | – | Seed | – | East Ventures | – |
3 investors in total: 3 institutional.
Investors in Seedly
Seedly has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include ShopBack, MoneyHero Group and East Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in Southeast Asian startups and publishing reports on technology and sustainability. | – | east.vc | - | |
Financial products are aggregated and compared on an online platform. | 2014 | moneyherogroup.com | Hong Kong, China | |
Online platform offering rewards and cashback for multi-category products | 2014 | shopback.com | Singapore, Singapore |
Investor details for Seedly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Seedly
2 people are tracked at Seedly (2 in team).
| Name | Role | Group |
|---|---|---|
Alexander Y. | Technical Lead | Team |
Alex Chua | Seedly Community Moderator | Team |
Complete people profiles for Seedly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Seedly
4 dated milestones of Seedly across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Seedly is founded.
- Funding First funding round.
- Exit Acquired by ShopBack.
- Exit Acquired by MoneyHero Group.
Competitors of Seedly
Seedly has 7 listed competitors in our database. They include Moneko, BESTRIE, Peek, TrackWealth and Dobin, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| moneko.app | 2020 | Singapore | – | – | AI-driven platform for expense management and savings customization. | |
| bestrie.com | 2019 | Singapore | – | – | Delivers a blockchain-enabled solution for automated personal finance management for individuals. | |
| peek.money | 2024 | Singapore | – | – | Net worth is tracked, managed, and grown via AI insights. | |
| trackwealth.com | 2014 | Singapore | – | – | An automated tool for efficient tracking and management of personal finances. | |
| dobin.io | 2022 | Singapore | – | – | An AI-powered platform for financial data analytics to manage personal finance. | |
| pisight.com | 2015 | Singapore | – | – | Delivers a web and app-based tool for personal finance management. | |
| horizonbudget.com | 2019 | Prague, Czech Republic | – | – | Offers a cloud-based platform for effective budget management. |
Detailed competitors of Seedly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Seedly
The website of Seedly (seedly.sg) receives about 431.8K visits a month and ranks #165,340 among all websites worldwide, #10,236 in Finance.
- Monthly visits431.8K
▲ 46.9% vs previous month
- Unique visitors169.6K
per month
- Global rank#165,340
among all websites
- Category rank#10,236
Finance · Finance
- Bounce rate55%
- Pages per visit2.1
- Average visit53 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Seedly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| moneysmart.sg | 100% | – | #35,935 | View details | |
| singsaver.com.sg | 82% | 1.3M | #43,700 | View details | |
dollarsandsense.sg | dollarsandsense.sg | 72% | – | #141,201 | – |
| growbeansprout.com | 65% | 336.1K | #199,246 | View details | |
businesstimes.com.sg | businesstimes.com.sg | 64% | – | #23,881 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Seedly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Investment & Financial Technology
10 companies that operate in the same segment as Seedly (Investment & Financial Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Online exchange platform for cryptocurrency | 2017 | Ta Xbiex, Malta | USD 2.02 B | – | 14,747 | |
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs | 2007 | Tel Aviv, Tel Aviv, Israel | USD 422.94 M | USD 925.73 M | 2,713 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based brokerage stock trading platform | 1996 | Mumbai, Maharashtra, India | USD 38.41 M | USD 548.9 M | 3,830 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | – | 602 | |
Smart investment portfolios are offered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 121.05 M | USD 635.51 K | 231 | |
App-based automated investment and retirement planning platform | 2010 | New York, New York, United States | USD 335 M | – | 674 | |
Money Forward is engaged in providing financial technology solutions. | 2012 | Minato, Tokyo, Japan | USD 42.9 M | USD 322.51 M | 2,600 | |
Wealth management solutions are delivered for investment advisors. | 2009 | Mountain View, California, United States | USD 759.1 M | – | 1,524 |
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Related news about Seedly
Complete news archive for Seedly
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Seedly
Seedly was founded in 2016.
Seedly is headquartered in Singapore, Singapore.
A community platform for personal finance discussions is provided by Seedly, based in Singapore. Various financial topics including banking, loans, credit cards, investments, insurance, and property are covered. Tools for comparing financial products like savings accounts, personal loans, and travel insurance are offered. Engagement through blogs, trending discussions, and product reviews is facilitated for users seeking financial advice and solutions.
Seedly offers Personal Finance Community Platform and Product Reviews.
Seedly has 3 investors. Key investors include ShopBack, MoneyHero Group, and East Ventures.
Yes. Seedly was acquired by MoneyHero Group in October 2020.
The website of Seedly receives about 432 thousand visits a month and ranks #165,340 among all websites worldwide.