About ShopBack
ShopBack is a Retail company based in Singapore (Singapore) founded in 2014 by Samantha Soh, Josephine Chow, Henry Hian Yi Chan, Joel Leong, Bryan Chua, and Shanru Lai. Online platform offering rewards and cashback for multi-category products. ShopBack has raised $350 million across 9 funding rounds from investors including Rakuten, Chunghwa Telecom and PChome. The company has 954 employees. ShopBack has completed 3 acquisitions, including Ebates, Seedly and hoolah. ShopBack was last valued at $1.4 billion in February 2026. Its chief executive, as recorded, is Henry Hian Yi Chan. Its website shopback.com draws about 1.5 million monthly visits. Its focus areas include Coupons and Deals, Rewards & Cashback, Online and Horizontal. Its legal entity is ECOMMERCE ENABLERS PTE. LTD.
Company details
ShopBack was founded in 2014 in Singapore as an e-commerce rewards platform. Users are connected to partner retailers across categories including consumer electronics, fashion, beauty, health, and travel accessories. Cashback and reward points are provided for qualifying purchases, facilitating transactions in the online shopping sector. Operations are centered in Southeast Asia, with services focused on incentivizing consumer spending through digital partnerships.
- Headquarters Singapore, Singapore
- Employees 954
- Founders Samantha Soh, Josephine Chow, Henry Hian Yi Chan, Joel Leong, Bryan Chua, Shanru Lai
- Stage Unicorn
- SectorsRetail
- Email••••••••
- Website shopback.com
- Social LinkedIn X Facebook
- Legal Name Ecommerce Enablers Pte. Ltd
- Annual Revenue$98.96 M (USD)as on Mar 31, 2024
- Net Profit-$48.41 M (USD)as on Mar 31, 2024
- EBITDA-$67.58 M (USD)as on Mar 31, 2023
- Total Equity Funding$350M (USD)
in 9 rounds
- Latest Funding Round$30M (USD), Series F
Dec 2022
- InvestorsRakuten
& 31 more
- Employee Count954
- Investments & AcquisitionsEbates
& 2 more
Apps and channels of ShopBack
ShopBack publishes 1 mobile app with over 10M+ downloads.
Funding Insights of ShopBack
ShopBack has successfully raised a total of $350M across 9 strategic funding rounds. The most recent funding activity was a Series F round of $30 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $350M
- Total Rounds 9
- Last Round Series F — $30M
- First Round $600,000
(Mar 2015)
- Investors Count 32
All 9 funding rounds of ShopBack with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $30M | Series F | – | Westpac | – |
| Oct 2022 | $80M | Series F | – | – | |
| Jun 2022 | $80M | Series F | – | Asia Partners | |
| Oct 2021 | $40M | Series C | – | Indies Capital Partners, January Capital | |
| Mar 2020 | $30M | Series B | – | Temasek | |
| Apr 2019 | $45M | Series B | – | Rakuten Capital, East Ventures | |
| Nov 2017 | $25M | Series A | – | Credit Saison | |
| Apr 2015 | $1.1M | Seed | – | – | – |
| Mar 2015 | $600,000 | Seed | – | East Ventures |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of ShopBack
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $1.4B (Feb 2026). 32 investors in total: 32 institutional.
Investors in ShopBack
ShopBack has secured backing from 32 investors, including institutional and venture fund investors. Prominent investors backing the company include Rakuten, Chunghwa Telecom and PChome.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A global investment firm focused on family-owned and entrepreneur-led businesses. | 65equitypartners.com | Singapore, Singapore | ||
Growth equity investments supporting tech entrepreneurs in Southeast Asia. | asiapartners.com | |||
Venture capital and growth credit are provided to technology companies. | january.capital | Singapore, Singapore | ||
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore | |
Government-backed investments are directed toward healthcare, fintech, and various sectors. | edbi.com | Singapore, Singapore | ||
Venture capital firm investing in Southeast Asian startups and publishing reports on technology and sustainability. | east.vc | |||
Private equity and debt investments are made across multiple sectors. | indiescp.com | Singapore, Singapore | ||
VC firm investing in consumer tech & fintech based startups | 33-capital.com | Singapore, Singapore | ||
Venture capital investments are provided to digital startups. | 2018 | cornerstonevc.tw | Taipei City, Taiwan | |
Venture capital firm focused on technology, fintech, e-commerce, mobility platforms, and multiple sectors | capital.rakuten.com | Setagaya City, Japan |
Investor details for ShopBack
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of ShopBack
144 people are tracked at ShopBack (40 in leadership, 104 in team); the tracked headcount is 954.
| Name | Role | Group |
|---|---|---|
Samantha Soh | Co-Founder | Leadership |
Josephine Chow | Co-Founder | Leadership |
Henry Hian Yi Chan | Co-Founder & CEO | Leadership |
Joel Leong | Co-Founder | Leadership |
Candice Ong Gek Chin | Leadership | |
Xu Weiyang | Leadership | |
Huang Huanmin | Leadership | |
Justin Lee Hanting | Leadership | |
Bryan Chua | Founder | Leadership |
Shanru Lai | Co-Founder | Leadership |
Timothy Loh | Head Of Commercial (affiliates / Online Vouchers / Partnerships) | Leadership |
Beryl Ho | Senior HR Business Partner | Leadership |
Kee Joon Thong | Head Of Finance SSC | Leadership |
Jun Zi T. | Head Of Finance | Leadership |
Martino Colombo | Director Of Finance | Leadership |
Yolanda Margaretha | Head Of Business Development | Leadership |
Sophy Chen | Head Of Business Development And Account Management | Leadership |
Carole El-Rahi | Head Of Marketing | Leadership |
Ryan Ooi | Head Of Merchants | Leadership |
Michael Yun | Head Of Business Development | Leadership |
124 more people are available in the full profile.
Complete people profiles for ShopBack
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by ShopBack
ShopBack has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Ebates, Seedly and hoolah.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online purchases on e-commerce sites are financed through monthly EMIs. | hoolah.co | Singapore | 2017 | Nov 2021 | •••• | |
Cashback rewards are provided on multi-category online purchases. | ebates.com | San Mateo, United States | 1998 | Apr 2020 | •••• | |
Micro savings from purchases are invested in startups. | joinseedly.com | Santa Monica, United States | 2015 | May 2018 | •••• |
Complete acquisition details for ShopBack
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of ShopBack
8 dated milestones of ShopBack across 12 years, from founding to its latest funding, stage changes and deals.
Web traffic of ShopBack
The website of ShopBack (shopback.com) receives about 1.5M visits a month.
- Monthly visits1.5M
▲ 2.6% vs previous month
Websites whose visitors overlap most with ShopBack. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
topcashback.com | topcashback.com | 100% | #24,237 | – | |
| swagbucks.com | 88% | 13.1M | #3,447 | View details | |
| rakuten.com | 88% | 199.2M | #252 | View details | |
| befrugal.com | 87% | 680.7K | #52,506 | View details | |
| retailmenot.com | 87% | 16M | #3,183 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ShopBack
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Shopback
Complete news archive for ShopBack
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about ShopBack
ShopBack was founded in 2014 and raised its 1st funding round 1 year after it was founded.
ShopBack is headquartered in Singapore, Singapore. It is registered at Singapore, Singapore, Singapore.
Henry Hian Yi Chan is the CEO of ShopBack, as recorded in our data. They have also founded this company.
ShopBack is a funded company, having raised a total of $350M across 9 funding rounds to date. The company's 1st funding round was a Seed of $600K, raised on Mar 2015.
ShopBack has 954 employees.
Annual revenue of ShopBack is $98.96M as on Mar 31, 2024.
ShopBack was founded in 2014 in Singapore as an e-commerce rewards platform. Users are connected to partner retailers across categories including consumer electronics, fashion, beauty, health, and travel accessories. Cashback and reward points are provided for qualifying purchases, facilitating transactions in the online shopping sector. Operations are centered in Southeast Asia, with services focused on incentivizing consumer spending through digital partnerships.
ShopBack has 32 investors. Key investors include Rakuten, Chunghwa Telecom, PChome, Westpac, and Groupon.
The valuation of ShopBack is $1.4B as of Feb 2026.
ShopBack operates through Ecommerce Enablers Pte. Ltd.
Yes. ShopBack publishes ShopBack: Cashback & Rewards, with over 10 million downloads.