About ShopBack
ShopBack is a company based in Singapore (Singapore) founded in 2014 by Samantha Soh, Josephine Chow, Henry Hian Yi Chan, and Joel Leong. ShopBack has raised $331.7 million across 9 funding rounds from investors including Rakuten, Westpac and Saison Card. ShopBack has completed 4 acquisitions, including Ebates, Seedly and Seedly. ShopBack operates in a competitive market with competitors including Rakuten, Méliuz, Fave, Pogo and Qmee, among others.
- Headquarter Singapore, Singapore
- Founders Samantha Soh, Josephine Chow, Henry Hian Yi Chan, Joel Leong
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Ecommerce Enablers Pte. Ltd
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People of ShopBack
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Sales and Marketing
36 people
Product Management Team
21 people
Creative and Marketing Team
19 people
Finance and Accounting
17 people
Leadership Team
8 people
Senior Team
8 people
Head Team
4 people
Human Resources and Administration
3 people
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Funding Insights of ShopBack
ShopBack has successfully raised a total of $331.7M across 9 strategic funding rounds. The most recent funding activity was a Series F round of $30 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series F — $30.0M
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First Round
First Round
(09 Mar 2015)
- Investors Count 21
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2022 | Amount | Series F - ShopBack | Valuation | Westpac |
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| Oct, 2022 | Amount | Series F - ShopBack | Valuation |
investors |
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| Jun, 2022 | Amount | Series F - ShopBack | Valuation | Asia Partners |
Investors in ShopBack
ShopBack has secured backing from 21 investors, including institutional and venture fund investors. Prominent investors backing the company include Rakuten, Westpac and Saison Card.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A global investment firm focused on family-owned and entrepreneur-led businesses.
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Founded Year | Domain | Location | |
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Growth equity investments supporting tech entrepreneurs in Southeast Asia.
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Founded Year | Domain | Location | |
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Venture capital and growth credit are provided to technology companies.
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Founded Year | Domain | Location |
Investments & Acquisitions by ShopBack
ShopBack has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Ebates, Seedly and Seedly.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Online purchases on e-commerce sites are financed through monthly EMIs.
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2017 | ||||
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Bank statements are uploaded for personal finance infographics and insights.
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2016 | ||||
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Micro savings from purchases are invested in startups.
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2015 |
Financial Statements - ShopBack
Shopback Comparisons
Competitors of ShopBack
ShopBack operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rakuten, Méliuz, Fave, Pogo and Qmee, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet services in e-commerce, finance, and digital content are operated.
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| domain | founded_year | HQ Location |
Loyalty site which offers cash redemption
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| domain | founded_year | HQ Location |
A lifestyle app for deals and payments in Asia.
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| domain | founded_year | HQ Location |
Pogo is focused on helping users monetize personal data.
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| domain | founded_year | HQ Location |
App-based online platform offering rewards
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Frequently Asked Questions about ShopBack
ShopBack was founded in 2014 and raised its 1st funding round 1 year after it was founded.
ShopBack is headquartered in Singapore, Singapore.
Henry Hian Yi Chan is the current CEO of ShopBack. They have also founded this company.
ShopBack is a funded company, having raised a total of $331.7M across 9 funding rounds to date. The company's 1st funding round was a Series F of $80M, raised on Mar 09, 2015.
ShopBack was founded in 2014 in Singapore as an e-commerce rewards platform. Users are connected to partner retailers across categories including consumer electronics, fashion, beauty, health, and travel accessories. Cashback and reward points are provided for qualifying purchases, facilitating transactions in the online shopping sector. Operations are centered in Southeast Asia, with services focused on incentivizing consumer spending through digital partnerships.
ShopBack has 21 investors. Key investors include Rakuten, Westpac, Saison Card, Temasek, and In Touch Company.