ShopBack

Singapore, Singapore Founded: 2014 • Age: 12 yrs
Online platform offering rewards and cashback for multi-category products
Annual revenue - Latest available
Total funding $331.7M 9 rounds
Employees - Tracked headcount
Investors 21 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About ShopBack

ShopBack is a company based in Singapore (Singapore) founded in 2014 by Samantha Soh, Josephine Chow, Henry Hian Yi Chan, and Joel Leong. ShopBack has raised $331.7 million across 9 funding rounds from investors including Rakuten, Westpac and Saison Card. ShopBack has completed 4 acquisitions, including Ebates, Seedly and Seedly. ShopBack operates in a competitive market with competitors including Rakuten, Méliuz, Fave, Pogo and Qmee, among others.

  • Headquarter Singapore, Singapore
  • Founders Samantha Soh, Josephine Chow, Henry Hian Yi Chan, Joel Leong
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Ecommerce Enablers Pte. Ltd
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $331.7 M (USD)

    in 9 rounds

  • Latest Funding Round
    $30 M (USD), Series F

    Dec 08, 2022

  • Investors
    Rakuten

    & 20 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    Ebates

    & 3 more

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People of ShopBack

Headcount 500-1000
Employee Profiles 136
Employee Profiles
People
Shyuan Sing
Senior Creative Designer
People
Clara Fong
Senior Finance Manager, Regional
People
Minji Yang
Account Manager
People
Beryl Ho
Senior HR Business Partner

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Funding Insights of ShopBack

ShopBack has successfully raised a total of $331.7M across 9 strategic funding rounds. The most recent funding activity was a Series F round of $30 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in ShopBack

ShopBack has secured backing from 21 investors, including institutional and venture fund investors. Prominent investors backing the company include Rakuten, Westpac and Saison Card.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
A global investment firm focused on family-owned and entrepreneur-led businesses.
Locked Locked Locked
Growth equity investments supporting tech entrepreneurs in Southeast Asia.
Locked Locked Locked
Venture capital and growth credit are provided to technology companies.
Locked Locked Locked
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Investor details for ShopBack

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by ShopBack

ShopBack has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Ebates, Seedly and Seedly.

Investments
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Investment portfolio details for ShopBack

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Online purchases on e-commerce sites are financed through monthly EMIs.
Locked Locked 2017 Locked
Bank statements are uploaded for personal finance infographics and insights.
Locked Locked 2016 Locked
Micro savings from purchases are invested in startups.
Locked Locked 2015 Locked
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Complete acquisition details for ShopBack

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - ShopBack

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Detailed financials for ShopBack

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Shopback Comparisons

ShopBack Primary company
Description
Online platform offering rewards and cashback for multi-cate...
Location
Singapore, Singapore
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for ShopBack

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of ShopBack

ShopBack operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rakuten, Méliuz, Fave, Pogo and Qmee, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Internet services in e-commerce, finance, and digital content are operated.
Locked Locked Locked
Loyalty site which offers cash redemption
Locked Locked Locked
A lifestyle app for deals and payments in Asia.
Locked Locked Locked
Pogo is focused on helping users monetize personal data.
Locked Locked Locked
App-based online platform offering rewards
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Detailed competitors of ShopBack

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Shopback

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Complete news archive for ShopBack

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about ShopBack

ShopBack was founded in 2014 and raised its 1st funding round 1 year after it was founded.

ShopBack is headquartered in Singapore, Singapore.

Henry Hian Yi Chan is the current CEO of ShopBack. They have also founded this company.

ShopBack is a funded company, having raised a total of $331.7M across 9 funding rounds to date.

ShopBack was founded in 2014 in Singapore as an e-commerce rewards platform. Users are connected to partner retailers across categories including consumer electronics, fashion, beauty, health, and travel accessories. Cashback and reward points are provided for qualifying purchases, facilitating transactions in the online shopping sector. Operations are centered in Southeast Asia, with services focused on incentivizing consumer spending through digital partnerships.

ShopBack's top competitors include magicpin, Méliuz and Rakuten.

ShopBack has made 4 acquisitions, including Ebates, Seedly, and Seedly.

ShopBack has 21 investors. Key investors include Rakuten, Westpac, Saison Card, Temasek, and In Touch Company.

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