About Sellet
Sellet is a Retail company based in India founded in 2021. B2B platform for wholesale buying of toys, gifts, stationery, and sports goods for retailers. It operates on a B2B model. Its website sellet.in draws about 30 thousand monthly visits. Its Indian entity Futkar Express Private Limited reported revenue of ₹2.26 Cr. Sellet offers products and services including Toys, Gifts, Stationery, Sports Goods, and Party Supplies. Its focus areas include Consumer, Retail Tech, Wholesale Goods and Product Sourcing. Its competitors include SM Toys, Micro Plastics and Aditi Toys; 1 of its 3 listed competitors has raised funding.
Company details
Sellet operates as a tech-enabled B2B wholesale distributor, helping retailers in tier 2 and tier 3 cities procure toys, gifts, stationery, sports goods, and party supplies through an app. It offers features like no minimum order quantity, financing options, cash on delivery, and free shipping across India. The platform negotiates with manufacturers for competitive prices and ensures quality products, supporting small businesses with seamless ordering and reliable delivery.
- Headquarters India
- Employees 1
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website sellet.in
- Social LinkedIn Facebook Instagram
- Legal Name Futkar Express Private Limited
- Date of Incorporation 17 Mar, 2021
- Jurisdiction Haldwani, Uttarakhand, India
- Annual Revenue₹2.26 Cr
FY 2025 · +74% YoY
- Net Profit₹31,315
FY 2025 · 0% margin
- EBITDA₹85,158
FY 2025 · 0% margin
- Employee Count1
Associated legal entities of Sellet
Sellet operates through Futkar Express Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Futkar Express Private Limited CIN U52601UR2021PTC012204 | Active | 17 Mar 2021 | Haldwani, Uttarakhand | ₹2.3 Cr | 4 | View details |
Products & Services of Sellet
Sellet offers a comprehensive portfolio of products and services, including Toys, Gifts, Stationery, Sports Goods, and Party Supplies.
Wholesale toys for retailers in tier 2 and tier 3 cities
Wholesale gifts for resale by small businesses
Wholesale stationery items for retail distribution
Wholesale sports goods for retailer procurement
Wholesale party supplies for business resale
Apps and channels of Sellet
Sellet publishes 3 mobile apps with over 20K+ downloads.
Board of directors of Futkar Express Private Limited (Sellet)
Futkar Express Private Limited is the primary company behind Sellet. The board of Futkar Express Private Limited currently have 4 directors; the longest-serving is Om Goyal, appointed in 2021. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Om Goyal DIN 09110274 | Director | 17 Mar 2021 | 5 yrs 7 mo | Futkar Express Private Limited |
| Jahnvi Goyal DIN 09110273 | Director | 17 Mar 2021 | 5 yrs 7 mo | Futkar Express Private Limited |
| Sanjeev Goyal DIN 07007381 | Director | 17 Mar 2021 | 5 yrs 7 mo | Futkar Express Private Limited |
| Santhanam Shankar DIN 02254107 | Director | 03 Apr 2023 | 3 yrs 7 mo | Futkar Express Private Limited |
Financials of Sellet
Figures of Futkar Express Private Limited, the primary company behind Sellet, for FY 2025. Revenue was ₹2.26 Cr (+74% year on year). Net profit was ₹31,315 (0% margin). EBITDA was ₹85,158 (0% margin). Revenue has grown at a compounded annual rate of +159% over three years.
- ₹2.26 CrRevenue · FY 2025 · +74% YoY
- ₹31,315Net profit · 0% margin
- ₹85,158EBITDA · 0% margin
- ₹1.2 LakhPaid-up capital
- +159%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Futkar Express Private Limited are on its company page.
Detailed financial statements for Sellet
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Sellet
Sellet has 3 listed competitors in our database, 1 of them funded. They include SM Toys, Micro Plastics and Aditi Toys.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smtoysctc.com | 2019 | Indore, India | $13.05M | 44 | Brand of vehicle, spinning, shooting & other toys for kids | |
| microplasticsindia.com | 2005 | Bengaluru, India | 380 | Micro Plastics is engaged in contract manufacturing of toys and components. | ||
| adititoys.com | 2015 | Rajkot, India | 606 | Manufactures and exports innovative, safe toys for children worldwide through partnerships. |
Detailed competitors of Sellet
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sellet
The website of Sellet (sellet.in) receives about 29.8K visits a month.
- Monthly visits29.8K
▲ 310.5% vs previous month
Websites whose visitors overlap most with Sellet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| batranovelties.com | 62% | 9.5K | #2,046,911 | View details | |
| naaptol.com | 46% | 275.2K | #175,005 | View details |
Top companies in B2B Marketplaces & Wholesale
2 companies that operate in the same segment as Sellet (B2B Marketplaces & Wholesale) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online B2B marketplace connecting buyers and suppliers of diverse industrial products | 1999 | Noida, Uttar Pradesh, India | USD 38.2 M | USD 167.23 M | 6,222 | |
Digital procurement and supply solutions for construction materials are facilitated. | 2016 | Thane, Maharashtra, India | USD 783.57 M | USD 1.43 B | 2,645 |
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Frequently Asked Questions about Sellet
Sellet was founded in 2021.
Sellet is headquartered in India.
Sellet has 1 employees.
The primary company behind Sellet, Futkar Express Private Limited, reported revenue of ₹2.26 Cr for FY 2025, up 74% year on year.
Sellet operates as a tech-enabled B2B wholesale distributor, helping retailers in tier 2 and tier 3 cities procure toys, gifts, stationery, sports goods, and party supplies through an app. It offers features like no minimum order quantity, financing options, cash on delivery, and free shipping across India. The platform negotiates with manufacturers for competitive prices and ensures quality products, supporting small businesses with seamless ordering and reliable delivery.
Sellet's top competitors include SM Toys, Micro Plastics and Aditi Toys.
Sellet offers Toys, Gifts, Stationery, Sports Goods, and Party Supplies.
Sellet operates through Futkar Express Private Limited.
The legal entities of Sellet currently have 4 directors, including Om Goyal, Jahnvi Goyal, Sanjeev Goyal and others.
Yes. Sellet publishes Sellet: B2B Toys & Party Items and 2 more apps, with over 20,000 downloads.