About Sentiment
Sentiment is a Technology company based in Farnborough (United Kingdom) by Leon Chaddock and Jillian Elizabeth. Social customer service is provided for businesses on social media. It operates on a SaaS (Software-as-a-Service) and Professional Services model. Sentiment has raised $1.36 million across 3 funding rounds from investors including The FSE Group and Bayes Entrepreneurship Fund. The company has 4 employees. Sentiment was last valued at $5.6 million in May 2017. Its chief executive, as recorded, is Leon Chaddock. Its website sentiment.io draws about 14 thousand monthly visits. Sentiment offers products and services including AI Assistants for Contact Centers, Flow: CX Agent Workflows, and Unified Inbox. Its focus areas include Software and Customer Service Solutions. Its legal entity is Sentiment US Inc / Sentiment (Macranet Ltd) / Sentiment Bulgaria Ltd.
Company details
Sentiment is established as a cloud-based customer service platform specializing in conversational interfaces. Operations are focused on AI assistants for contact centers, built on generative AI technologies like OpenAIs LLMs. Solutions are provided for multiple channels including messaging, social media, email, and web chat. Integration with CRM and order management systems is facilitated through low-code builders. Services are extended to enterprise contact centers, with consultancy offered for custom AI assistant development. Significant cost savings and efficiency improvements are achieved for clients like Debenhams Group through automation of customer interactions.
- Headquarters Farnborough, United Kingdom
- Employees 4
- Founders Leon Chaddock, Jillian Elizabeth
- Stage Minicorn
- SectorsTechnology
- Email••••••••
- Website sentiment.io
- Social LinkedIn X
- Legal Name Sentiment Us Inc / Sentiment (Macranet Ltd) / Sentiment Bulgaria Ltd
- Total Equity Funding$1.36M (USD)
in 3 rounds
- Latest Funding Round$1.15M (USD), Seed
May 2017
- InvestorsThe FSE Group
& 1 more
- Employee Count4
Products & Services of Sentiment
Sentiment offers a comprehensive portfolio of products and services, including AI Assistants for Contact Centers, Flow: CX Agent Workflows, and Unified Inbox.
AI assistants are provided for contact center automation.
Workflows are designed for efficient customer service agents.
Multiple channels are managed in one unified inbox.
Funding Insights of Sentiment
Sentiment has successfully raised a total of $1.36M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.15 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.36M
- Total Rounds 3
- Last Round Seed — $1.15M
- First Round $123,117
(Jan 2014)
- Investors Count 2
All 3 funding rounds of Sentiment with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | $1.15M | Seed | $5.6M | – | |
| Dec 2014 | $82,805 | Seed | $3.7M | – | – |
| Jan 2014 | $123,117 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2017 | $5.6M | •••••••• |
| Dec 2014 | $3.7M | •••••••• |
| Jan 2014 | $••••• | •••••••• |
Full valuation and stage history of Sentiment
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
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- Exports
Verified entity values are shown only after access is granted.
Last known valuation $5.6M (May 2017). 2 investors in total: 2 institutional.
Investors in Sentiment
Sentiment has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include The FSE Group and Bayes Entrepreneurship Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Funding solutions are provided by The FSE Group for businesses. | thefsegroup.com | Fleet, United Kingdom | ||
A fund focused on investing in early-stage UK companies. | 2023 | bayesentrepreneurship.fund | London, United Kingdom |
Investor details for Sentiment
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
People of Sentiment
4 people are tracked at Sentiment (3 in leadership, 1 in team); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Leon Chaddock | Co-Founder & CEO | Leadership |
Jillian Elizabeth | Co-Founder & COO | Leadership |
Peter Belenski | Chief Architect | Leadership |
Bryan H. | Manager of Customer Success and Service | Team |
Complete people profiles for Sentiment
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sentiment
3 dated milestones of Sentiment across 3 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $123K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $1.2M.
Web traffic of Sentiment
The website of Sentiment (sentiment.io) receives about 14.2K visits a month.
- Monthly visits14.2K
▲ 1432.3% vs previous month
Websites whose visitors overlap most with Sentiment. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lecvietnam.com | lecvietnam.com | 100% | #13,281,771 | – | |
| ziplinelogistics.com | 99% | 12.6K | #2,153,730 | View details |
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Related news about Sentiment
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Frequently Asked Questions about Sentiment
Sentiment is headquartered in Farnborough, United Kingdom. It is registered at Farnborough, Hampshire, United Kingdom.
Leon Chaddock is the CEO of Sentiment, as recorded in our data. They have also founded this company.
Sentiment is a funded company, having raised a total of $1.36M across 3 funding rounds to date. The company's 1st funding round was a Seed of $123.12K, raised on Jan 2014.
Sentiment has 4 employees.
Sentiment is established as a cloud-based customer service platform specializing in conversational interfaces. Operations are focused on AI assistants for contact centers, built on generative AI technologies like OpenAIs LLMs. Solutions are provided for multiple channels including messaging, social media, email, and web chat. Integration with CRM and order management systems is facilitated through low-code builders. Services are extended to enterprise contact centers, with consultancy offered for custom AI assistant development. Significant cost savings and efficiency improvements are achieved for clients like Debenhams Group through automation of customer interactions.
Sentiment offers AI Assistants for Contact Centers, Flow: CX Agent Workflows, and Unified Inbox.
Sentiment has 2 investors. Key investors include The FSE Group, and Bayes Entrepreneurship Fund.
The valuation of Sentiment is $5.6M as of May 2017.
Sentiment operates through Sentiment Us Inc / Sentiment (Macranet Ltd) / Sentiment Bulgaria Ltd.