Seraphine

London, United Kingdom Founded: 2002 • Age: 24 yrs Acquired By Mayfair
Internet first brand offering maternity wear apparel for women

About Seraphine

Seraphine is a company based in London (United Kingdom) founded in 2002 was acquired by Mayfair in December 2020.. The company has 97 employees as of April 30, 2022. Seraphine offers products and services including Maternity Products. Seraphine operates in a competitive market with competitors including FittaMamma, Mother and Nature, Venosure, Rainbow in my Jar and Lotus Maternity, among others.

  • Headquarter London, United Kingdom
  • Employees 97 as on 30 Apr, 2022
  • Stage Public
  • Sectors
    Consumer
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Seraphine Limited
  • Date of Incorporation 30 Mar, 2002
  • Jurisdiction LONDON, GREATER LONDON, UNITED KINGDOM
Operational Areas
Consumer → Baby, Parenting & Pet Care
Retail → Consumer & Fashion Retail
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    97

    as on Apr 30, 2022

  • Acquired by
    Mayfair

    & 1 more

    (Dec 31, 2020)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Seraphine

Seraphine offers a comprehensive portfolio of products and services, including Maternity Products. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Online platform for maternity clothing and accessories for mums.

People of Seraphine
Headcount 50-200
Employee Profiles 17
Employee Profiles
People
Paige Colthart
Head Of Product Development
People
Rhiannon John
Product Development And Sourcing Director
People
Georgie McCarten
Swim Technologist
People
Magda Wieczorek
Head Of Wholesale & Digital Partners

Unlock access to complete

Funding Insights of Seraphine

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Seraphine

Seraphine has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Bridgepoint Capital and Mayfair Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
UK private equity investments are managed by Mayfair firm.
Founded Year Domain Location
Middle-market businesses up to €1 billion are acquired pan-Europe.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Seraphine

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Seraphine

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Seraphine Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Seraphine

Seraphine operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as FittaMamma, Mother and Nature, Venosure, Rainbow in my Jar and Lotus Maternity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Maternity apparel and baby toiletries are provided online by FittaMamma.
domain founded_year HQ Location
Outdoor maternity apparel is retailed for expectant mothers.
domain founded_year HQ Location
Operates a direct-to-consumer brand specializing in maternity essentials.
domain founded_year HQ Location
An online private label brand specializing in maternity wear.
domain founded_year HQ Location
Provides maternity clothing, baby products, and classes for new mothers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Seraphine

Frequently Asked Questions about Seraphine

When was Seraphine founded?

Seraphine was founded in 2002.

Where is Seraphine located?

Seraphine is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

How many employees does Seraphine have?

As of Apr 30, 2022, the latest employee count at Seraphine is 97.

What does Seraphine do?

Seraphine was founded in 2002 in London, United Kingdom, as a provider of maternity and nursing clothing. A range of products, including dresses, jeans, tops, and knitwear, is stocked and sold through physical stores in New York, London, Paris, Hong Kong, and Dubai, as well as via an online platform. Operations focus on the apparel sector, targeting womens maternity needs.

Who are the top competitors of Seraphine?

Seraphine's top competitors include FittaMamma, Mother and Nature and Venosure.

What products or services does Seraphine offer?

Seraphine offers Maternity Products.

Who are Seraphine's investors?

Seraphine has 2 investors. Key investors include Bridgepoint Capital, and Mayfair Equity.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available