About Seraphine
Seraphine is a publicly listed company based in London (United Kingdom) founded in 2002, and was acquired by Mayfair in December 2020. Internet first brand offering maternity wear apparel for women. It operates in the Consumer and Retail sectors. The company has 97 employees. Its website seraphine.com draws about 33 thousand monthly visits. Seraphine offers products and services including Maternity Products. Its focus areas include Mom & Baby Care, Commerce, Fashion and Apparel. Its legal entity is SERAPHINE LIMITED. Its competitors include FittaMamma, Mother and Nature and Venosure.
Company details
Seraphine was founded in 2002 in London, United Kingdom, as a provider of maternity and nursing clothing. A range of products, including dresses, jeans, tops, and knitwear, is stocked and sold through physical stores in New York, London, Paris, Hong Kong, and Dubai, as well as via an online platform. Operations focus on the apparel sector, targeting womens maternity needs.
- Headquarters London, United Kingdom
- Employees 97
- Stage Public
- SectorsConsumerRetail
- Email••••••••
- Phone•••• ••••
- Website seraphine.com/password
- Social LinkedIn X Facebook
- Acquired by Mayfair (Dec 2020)
- Legal Name Seraphine Limited
- Date of Incorporation 30 Mar, 2002
- Jurisdiction LONDON, GREATER LONDON, UNITED KINGDOM
- InvestorsBridgepoint Capital
& 1 more
- Employee Count97
- Acquired by
Products & Services of Seraphine
Seraphine offers a comprehensive portfolio of products and services, including Maternity Products.
Online platform for maternity clothing and accessories for mums.
Investors in Seraphine
Seraphine has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Bridgepoint Capital and Mayfair Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
UK private equity investments are managed by Mayfair firm. | mayfairequity.com | London, United Kingdom | ||
Middle-market businesses up to €1 billion are acquired pan-Europe. | 1984 | bridgepoint.eu | Frankfurt, Germany |
Investor details for Seraphine
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People of Seraphine
17 people are tracked at Seraphine (7 in leadership, 10 in team); the tracked headcount is 97.
| Name | Role | Group |
|---|---|---|
Paige Colthart | Head Of Product Development | Leadership |
Rhiannon John | Product Development And Sourcing Director | Leadership |
Magali Davies | Head Of Projects And Analysis | Leadership |
Magda Wieczorek | Head Of Wholesale & Digital Partners | Leadership |
Chelsey Oliver | Creative And Brand Director | Leadership |
Olivia Brooks O’Brien | Head Of Merchandising | Leadership |
Tom Taylor-Restell | Finance Director | Leadership |
Georgie McCarten | Swim Technologist | Team |
Tanisha Reid | Content Production Manager | Team |
Lizzie Atkins | Senior Garment Technologist | Team |
Paula Ramirez | Graphic Designer | Team |
Craig A. | Application Analyst | Team |
Stephanie MacKey | Senior Product Developer | Team |
Bryony Porter | Content Marketing Manager | Team |
Sally Child | Sustainability & Compliance Manager | Team |
Robert R. | Digital Partnerships And Wholesale Manager | Team |
Acca Ludovic de Blignieres | Treasury Manager | Team |
Complete people profiles for Seraphine
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Timeline of Seraphine
4 dated milestones of Seraphine across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Seraphine is founded.
- Exit Acquired by Bridgepoint Capital.
- Exit Acquired by Mayfair.
- IPO Lists on the stock exchange (IPO).
Competitors of Seraphine
Seraphine has 3 listed competitors in our database. They include FittaMamma, Mother and Nature and Venosure.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fittamamma.com | 2012 | Hove, United Kingdom | 3 | Maternity apparel and baby toiletries are provided online by FittaMamma. | ||
| motherandnature.co.uk | 2015 | Chorley, United Kingdom | Outdoor maternity apparel is retailed for expectant mothers. | |||
| venosure.com | 2014 | London, United Kingdom | Operates a direct-to-consumer brand specializing in maternity essentials. |
Detailed competitors of Seraphine
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Web traffic of Seraphine
The website of Seraphine (seraphine.com) receives about 33.2K visits a month.
- Monthly visits33.2K
▲ 99.5% vs previous month
Websites whose visitors overlap most with Seraphine. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pinkblushmaternity.com | pinkblushmaternity.com | 100% | #60,705 | – | |
tiffanyrose.com | tiffanyrose.com | 98% | #706,092 | – | |
| isabellaoliver.com | 92% | #518,118 | View details | ||
| motherhood.com | 91% | 86K | #365,755 | View details | |
| hatchcollection.com | 88% | 327.3K | #167,157 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Seraphine
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Related news about Seraphine
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Frequently Asked Questions about Seraphine
Seraphine was founded in 2002.
Seraphine is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Seraphine has 97 employees.
Seraphine was founded in 2002 in London, United Kingdom, as a provider of maternity and nursing clothing. A range of products, including dresses, jeans, tops, and knitwear, is stocked and sold through physical stores in New York, London, Paris, Hong Kong, and Dubai, as well as via an online platform. Operations focus on the apparel sector, targeting womens maternity needs.
Seraphine's top competitors include FittaMamma, Mother and Nature and Venosure.
Seraphine offers Maternity Products.
Seraphine has 2 investors. Key investors include Bridgepoint Capital, and Mayfair Equity.
Seraphine operates through Seraphine Limited.
Yes. Seraphine was acquired by Mayfair in December 2020.