About FittaMamma
FittaMamma is a Retail company based in Hove (United Kingdom) founded in 2012 by Alexandra McCabe. It operates as a maternity apparel and baby toiletries are provided online by FittaMamma. Its focus areas include Consumer Goods, Apparel Brands, Maternity Wear and Internet First Brand. Its legal entity is FITTAMAMMA LIMITED. Its competitors include Seraphine.
Company details
FittaMamma was founded in 2012 in Hove, United Kingdom, as an internet-first brand in the maternity and baby products sector. Operations focus on direct-to-consumer sales through the website fittamamma.com. Apparel for pregnant women is offered alongside toiletries for infants. The company is led by founder Alexandra McCabe, with activities centered on e-commerce distribution in the UK market.
- Latest Funding Round$204.86K (USD), Debt – Conventional
Jan 2021
- InvestorsSWIG Finance
& 1 more
Apps and channels of FittaMamma
its YouTube channel FittaMamma Activewear has 1.83K subscribers and 30 videos.
Videos from FittaMamma
The most watched videos on FittaMamma's YouTube channel, FittaMamma Activewear (1.83K subscribers). Click a video to play it here.
More on FittaMamma Activewear.
Funding Insights of FittaMamma
- Total Rounds 1
- Last Round Debt – Conventional — $204,863
- First Round $204,863
(Jan 2021)
- Investors Count 2
All 1 funding rounds of FittaMamma with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $204,863 | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in FittaMamma
FittaMamma has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include SWIG Finance and Cornwall & Isles of Scilly Investment Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Funding is provided to SMEs in Cornwall and Isles of Scilly. | – | ciosif.co.uk | Sheffield, United Kingdom | |
Flexible business loans are provided to startups and SMEs. | 1989 | swigfinance.co.uk | Truro, United Kingdom |
Investor details for FittaMamma
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of FittaMamma
1 people are tracked at FittaMamma (1 in leadership).
| Name | Role | Group |
|---|---|---|
Alexandra McCabe | Founder | Leadership |
Complete people profiles for FittaMamma
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FittaMamma
2 dated milestones of FittaMamma across 9 years, from founding to its latest funding, stage changes and deals.
- Founded FittaMamma is founded.
- Funding First funding round of $205K.
Competitors of FittaMamma
FittaMamma has 1 listed competitor in our database. They include Seraphine, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| seraphine.com | 2002 | London, United Kingdom | – | 97 | Internet first brand offering maternity wear apparel for women |
Detailed competitors of FittaMamma
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of FittaMamma
The website of FittaMamma (fittamamma.com) receives about 6.2K visits a month.
- Monthly visits6.2K
▲ 97.7% vs previous month
Websites whose visitors overlap most with FittaMamma. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jojomamanbebe.co.uk | 100% | 944.7K | #38,222 | View details |
Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as FittaMamma (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Frequently Asked Questions about FittaMamma
FittaMamma was founded in 2012 and raised its 1st funding round 9 years after it was founded.
FittaMamma is headquartered in Hove, United Kingdom. It is registered at Hove, East Sussex, United Kingdom.
FittaMamma was founded in 2012 in Hove, United Kingdom, as an internet-first brand in the maternity and baby products sector. Operations focus on direct-to-consumer sales through the website fittamamma.com. Apparel for pregnant women is offered alongside toiletries for infants. The company is led by founder Alexandra McCabe, with activities centered on e-commerce distribution in the UK market.
FittaMamma's top competitors include Seraphine.
FittaMamma has 2 investors. Key investors include SWIG Finance, and Cornwall & Isles of Scilly Investment Fund.
FittaMamma operates through Fittamamma Limited.