About Seroo
Seroo is a Retail company based in Pune (India) founded in 2017. It operates a direct-to-consumer brand specializing in flour products. It operates on a B2C model. The company has 4 employees. Its Indian entity Seroo Mills Private Limited reported revenue of ₹114 Cr. Its focus areas include Food and Agriculture, Food Products, Flour Manufacturing and Direct Sales. Its competitors include Floryo, Him Shakti and TWF Flours; 3 of its 3 listed competitors have raised funding.
Company details
Seroo, founded in 2017 in Pune, India, focuses on food and agriculture, food products, flour manufacturing, and direct sales. Operates a direct-to-consumer brand specializing in flour products. The company is dedicated to excellence, innovation, and customer satisfaction, ensuring sustainable practices and long-term success in its sectors.
- Headquarters Pune, India
- Employees 4
- SectorsRetail
- Website seroo.in
- Legal Name Seroo Mills Private Limited
- Date of Incorporation 01 Jun, 2017
- Jurisdiction Pune, Maharashtra, India
- Annual Revenue₹114 Cr
FY 2025 · +58% YoY
- Net Profit₹31 Lakh
FY 2025 · 0% margin
- EBITDA₹1.54 Cr
FY 2025 · 1% margin
- Employee Count4
Associated legal entities of Seroo
Seroo operates through Seroo Mills Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Seroo Mills Private Limited CIN U15490PN2017PTC170778 | Active | 01 Jun 2017 | Pune, Maharashtra | ₹114 Cr | 4 | 3 | View details |
Board of directors of Seroo Mills Private Limited (Seroo)
Seroo Mills Private Limited is the primary company behind Seroo. The board of Seroo Mills Private Limited currently have 3 directors; the longest-serving is Santram Laljiram Agarwal, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Santram Laljiram Agarwal DIN 07833576 | Director | 01 Jun 2017 | 9 yrs 5 mo | Seroo Mills Private Limited |
| Gaurav Santram Bansal DIN 07833559 | Director | 01 Jun 2017 | 9 yrs 5 mo | Seroo Mills Private Limited |
| Padma Santram Bansal DIN 08998565 | Director | 05 Jun 2021 | 5 yrs 5 mo | Seroo Mills Private Limited |
Financials of Seroo
Figures of Seroo Mills Private Limited, the primary company behind Seroo, for FY 2025. Revenue was ₹114 Cr (+58% year on year). Net profit was ₹31 Lakh (0% margin). EBITDA was ₹1.54 Cr (1% margin). Revenue has grown at a compounded annual rate of -3% over three years and +213% over five years.
- ₹114 CrRevenue · FY 2025 · +58% YoY
- ₹31 LakhNet profit · 0% margin
- ₹1.54 CrEBITDA · 1% margin
- ₹1.35 CrPaid-up capital
- 4Employees (provident fund records)
- -3%Revenue CAGR, 3 years
- +213%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Seroo Mills Private Limited are on its company page.
Detailed financial statements for Seroo
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Seroo
Seroo has 3 listed competitors in our database, 3 of them funded. They include Floryo, Him Shakti and TWF Flours.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| floryo.com | 2021 | Bengaluru, India | $4.72M | 33 | Milled grains and specialty flours are sold online by Floryo. | |
| him-shakti.com | 2013 | Dehradun, India | $444,495 | Internet first brand of rice, millets, salt, and spices | ||
| twfflours.com | 2017 | Noida, India | $1.84M | 14 | Various flours are offered online by TWF Flours brand. |
Detailed competitors of Seroo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Seroo (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.51 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Quick-commerce platform delivering groceries, household essentials and other everyday products in India. | 2013 | Gurugram, Haryana, India | USD 757.12 M | 11,913 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Seroo
Seroo was founded in 2017.
Seroo is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.
Seroo has 4 employees.
The primary company behind Seroo, Seroo Mills Private Limited, reported revenue of ₹114 Cr for FY 2025, up 58% year on year.
Seroo, founded in 2017 in Pune, India, focuses on food and agriculture, food products, flour manufacturing, and direct sales. Operates a direct-to-consumer brand specializing in flour products. The company is dedicated to excellence, innovation, and customer satisfaction, ensuring sustainable practices and long-term success in its sectors.
Seroo's top competitors include Floryo, TWF Flours and Him Shakti.
Seroo operates through Seroo Mills Private Limited.
The legal entities of Seroo currently have 3 directors, including Santram Laljiram Agarwal, Gaurav Santram Bansal, Padma Santram Bansal.