About SERY
SERY is a company based in Noida (India) founded in 2019 by Sandeep Jain. It operates as a D2C, and B2C. The company has 56 employees. SERY offers products and services including SERY Definition Micro Brow Pencil, Fix ‘N’ Click Foundation Stick, SERY Matte Care Lipstick, SERY Bold Liquid Sindoor, and SERY Day to Night Eye Shadow Palette. SERY operates in a competitive market with competitors including Mamaearth, MyGlamm, Minimalist, The Ayurveda Experience and Renee Cosmetics, among others.
- Headquarter Noida, India
- Employees 56 as on
- Founders Sandeep Jain
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Sectors
RetailConsumer
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Email
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Phone
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Website
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Social
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- Legal Name Sery Cosmetics Llp
- Date of Incorporation 11 Jun, 2019
- Jurisdiction Delhi, Delhi, India
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
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Employee Count
56
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Products & Services of SERY
SERY offers a comprehensive portfolio of products and services, including SERY Definition Micro Brow Pencil, Fix ‘N’ Click Foundation Stick, SERY Matte Care Lipstick, SERY Bold Liquid Sindoor, and SERY Day to Night Eye Shadow Palette. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Pencil for shaping and defining eyebrows with precise application.
Foundation stick for even coverage and long-lasting skin finish.
Long-lasting lipstick providing matte texture and bold color.
Liquid sindoor for traditional and modern eye-enhancing looks.
Palette with versatile shades for day and evening eye makeup.
Funding Insights of SERY
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by SERY
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - SERY
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sery Comparisons
Competitors of SERY
SERY operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mamaearth, MyGlamm, Minimalist, The Ayurveda Experience and Renee Cosmetics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online brand offering multi-category natural skin care and makeup products
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| domain | founded_year | HQ Location |
Online platform selling beauty products, makeup, skincare, and cosmetics in India.
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| domain | founded_year | HQ Location |
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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| domain | founded_year | HQ Location |
Provides online sales of Ayurvedic face, body, hair care, and educational resources.
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| domain | founded_year | HQ Location |
Organic cosmetics are offered via an internet-first brand model.
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| domain | founded_year | HQ Location |
Organic beauty products are offered by an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about SERY
When was SERY founded?
SERY was founded in 2019.
Where is SERY located?
SERY is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
How many employees does SERY have?
As of the latest available data, the latest employee count at SERY is 56.
What does SERY do?
SERY Cosmetics is an e-commerce brand that provides a wide range of makeup products, including eye shadows, lipsticks, foundations, and nail polishes. They focus on convenient online shopping with high-quality items infused with natural ingredients. Based in Noida, India, the company targets consumers seeking affordable beauty solutions for various occasions, from everyday wear to special events. Their products emphasize ease of use and long-lasting effects, catering to modern womens needs.
Who are the top competitors of SERY?
SERY's top competitors include MyGlamm, Mamaearth and Renee Cosmetics.
What products or services does SERY offer?
SERY offers SERY Definition Micro Brow Pencil, Fix ‘N’ Click Foundation Stick, SERY Matte Care Lipstick, SERY Bold Liquid Sindoor, and SERY Day to Night Eye Shadow Palette.