About SERY
SERY is a Retail company based in Noida (India) founded in 2019 by Sandeep Jain. Online platform selling cosmetics, beauty products, and makeup essentials for daily use. It operates on a D2C and B2C model in Retail and Consumer sectors. Its Indian entity Sery Cosmetics Llp reported revenue of ₹1.71 Cr. SERY offers products and services including SERY Definition Micro Brow Pencil, Fix ‘N’ Click Foundation Stick, SERY Matte Care Lipstick, SERY Bold Liquid Sindoor, and SERY Day to Night Eye Shadow Palette. Its focus areas include Beauty and Personal Care, Cosmetics, Online Retail and Makeup Products. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
SERY Cosmetics is an e-commerce brand that provides a wide range of makeup products, including eye shadows, lipsticks, foundations, and nail polishes. They focus on convenient online shopping with high-quality items infused with natural ingredients. Based in Noida, India, the company targets consumers seeking affordable beauty solutions for various occasions, from everyday wear to special events. Their products emphasize ease of use and long-lasting effects, catering to modern womens needs.
- Headquarters Noida, India
- Employees 56
- Founders Sandeep Jain
- SectorsRetailConsumer
- Email••••••••
- Phone•••• ••••
- Website serycosmetics.com
- Social X Facebook Instagram YouTube
- Legal Name Sery Cosmetics Llp
- Date of Incorporation 11 Jun, 2019
- Jurisdiction Delhi, India
- Annual Revenue₹1.71 Cr
FY 2024 · -78% YoY
- Net Loss-₹4.43 Cr
FY 2024 · -260% margin
- EBITDA-₹3.64 Cr
FY 2024 · -213% margin
- Employee Count56
Associated legal entities of SERY
SERY operates through Sery Cosmetics Llp (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sery Cosmetics Llp CIN AAP-5739 | Active | 11 Jun 2019 | Delhi, Delhi | ₹1.7 Cr | 56 | 2 | View details |
Products & Services of SERY
SERY offers a comprehensive portfolio of products and services, including SERY Definition Micro Brow Pencil, Fix ‘N’ Click Foundation Stick, SERY Matte Care Lipstick, SERY Bold Liquid Sindoor, and SERY Day to Night Eye Shadow Palette.
Pencil for shaping and defining eyebrows with precise application.
Foundation stick for even coverage and long-lasting skin finish.
Long-lasting lipstick providing matte texture and bold color.
Liquid sindoor for traditional and modern eye-enhancing looks.
Palette with versatile shades for day and evening eye makeup.
Apps and channels of SERY
its YouTube channel SERY Cosmetics has 556 subscribers and 30 videos.
Videos from SERY
The most watched videos on SERY's YouTube channel, SERY Cosmetics (556 subscribers). Click a video to play it here.
More on SERY Cosmetics.
Board of directors of Sery Cosmetics Llp (SERY)
Sery Cosmetics Llp is the primary company behind SERY. The board of Sery Cosmetics Llp currently have 2 directors; the longest-serving is Sandeep Jain, appointed in 2019. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sandeep Jain DIN 00708266 | Designated Partner | 11 Jun 2019 | 7 yrs 4 mo | Sery Cosmetics Llp |
| Riddima Jain DIN 07033740 | Designated Partner | 15 Nov 2019 | 6 yrs 11 mo | Sery Cosmetics Llp |
People of SERY
1 people are tracked at SERY (1 in leadership); the tracked headcount is 56.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for SERY
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of SERY
Figures of Sery Cosmetics Llp, the primary company behind SERY, for FY 2024. Revenue was ₹1.71 Cr (-78% year on year). Net loss was -₹4.43 Cr (-260% margin). EBITDA was -₹3.64 Cr (-213% margin). Revenue has grown at a compounded annual rate of +7% over three years.
- ₹1.71 CrRevenue · FY 2024 · -78% YoY
- -₹4.43 CrNet loss · -260% margin
- -₹3.64 CrEBITDA · -213% margin
- 56Employees (provident fund records)
- +7%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Sery Cosmetics Llp are on its company page.
Detailed financial statements for SERY
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of SERY
SERY has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of SERY
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SERY
The website of SERY (serycosmetics.com) receives about 5.6K visits a month.
- Monthly visits5.6K
▲ 120.9% vs previous month
Websites whose visitors overlap most with SERY. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
clarins.in | clarins.in | 100% | #2,996,251 | – |
Top companies in Beauty & Personal Care E-Commerce
3 companies that operate in the same segment as SERY (Beauty & Personal Care E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform selling beauty products, makeup, skincare, and cosmetics in India. | 2015 | Mumbai, Maharashtra, India | USD 105.68 M | |||
Rapid on-demand delivery of medicines and daily items through WhatsApp. | 2019 | Gurugram, Haryana, India | USD 1.76 M | USD 226.04 K | 16 | |
GlamPlus is involved in providing digital solutions for the beauty and personal care industry, focusing on salons, spas, and supply chain management. | 2020 | Bengaluru, Karnataka, India | USD 3.14 M | 27 |
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Frequently Asked Questions about SERY
SERY was founded in 2019.
SERY is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
SERY has 56 employees.
The primary company behind SERY, Sery Cosmetics Llp, reported revenue of ₹1.71 Cr for FY 2024, down 78% year on year.
SERY Cosmetics is an e-commerce brand that provides a wide range of makeup products, including eye shadows, lipsticks, foundations, and nail polishes. They focus on convenient online shopping with high-quality items infused with natural ingredients. Based in Noida, India, the company targets consumers seeking affordable beauty solutions for various occasions, from everyday wear to special events. Their products emphasize ease of use and long-lasting effects, catering to modern womens needs.
SERY's top competitors include MyGlamm, Mamaearth and Minimalist.
SERY offers SERY Definition Micro Brow Pencil, Fix ‘N’ Click Foundation Stick, SERY Matte Care Lipstick, SERY Bold Liquid Sindoor, and SERY Day to Night Eye Shadow Palette.
SERY operates through Sery Cosmetics Llp.
The legal entities of SERY currently have 2 directors, including Sandeep Jain, Riddima Jain.