About Setu
Setu is a company based in Mumbai (India) founded in 2017 by Madhav Mehta, Trisha Mariwala, and Nihaal Mariwala. It operates as a Direct-to-Consumer (D2C). Setu has raised $1.72 million across 2 funding rounds from investors including Velocity, Shekama Family Trust and Kohli And Bhargava Family Trust. The company has 200 employees as of September 30, 2020. Setu offers products and services including Skin: Renew - Glutathione, Skin Protect - Drinkable SunShield, Radiant Skin Combo, and Skin: Youthful - Marine Collagen. Setu operates in a competitive market with competitors including Kapiva, ChromaDex, Labomar, Mojocare and LifeVantage, among others.
- Headquarter Mumbai, India
- Employees 200 as on 30 Sep, 2020
- Founders Madhav Mehta, Trisha Mariwala, Nihaal Mariwala
- Stage Minicorn
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
$3.41 M (USD)309as on Mar 31, 2024
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Net Profit
$-1.8 M (USD)23as on Mar 31, 2024
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EBITDA
$-1.77 M (USD)19as on Mar 31, 2024
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Total Equity Funding
$1.72 M (USD)
in 2 rounds
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Latest Funding Round
$1.72 M (USD), Seed
Jul 13, 2023
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Investors
Velocity
& 20 more
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Employee Count
200
as on Sep 30, 2020
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Products & Services of Setu
Setu offers a comprehensive portfolio of products and services, including Skin: Renew - Glutathione, Skin Protect - Drinkable SunShield, Radiant Skin Combo, and Skin: Youthful - Marine Collagen. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Skin radiance is supported by reducing pigmentation effectively.
UV tolerance is increased to reduce skin damage.
Skin softness is enhanced with anti-aging benefits included.
Wrinkles are reduced while improving skin hydration quality.
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Funding Insights of Setu
Setu has successfully raised a total of $1.72M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.72 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.7M
- First Round First Round
- Investors Count 21
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2023 | Amount | Seed - Setu | Valuation | Shekama | |
| Sep, 2021 | Amount | Debt – Conventional - Setu | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Setu
Setu has secured backing from 21 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Velocity, Shekama Family Trust and Kohli And Bhargava Family Trust. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital and single family offices investing in multiple sectors
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Setu
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Setu
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Setu Comparisons
Competitors of Setu
Setu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kapiva, ChromaDex, Labomar, Mojocare and LifeVantage, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ayurvedic healthcare and nutritional products are provided by Kapiva.
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| domain | founded_year | HQ Location |
Nutritional ingredients for health and wellness are developed.
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| domain | founded_year | HQ Location |
Dietary supplements, diet foods, health products, and medical devices
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| domain | founded_year | HQ Location |
Personalized wellness solutions are delivered via a digital healthcare platform.
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| domain | founded_year | HQ Location |
Nutritional products for various health ailments are provided.
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| domain | founded_year | HQ Location |
Nutritional supplements are provided to enhance health and wellness.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Setu
Frequently Asked Questions about Setu
When was Setu founded?
Setu was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Where is Setu located?
Setu is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Is Setu a funded company?
Setu is a funded company, having raised a total of $1.72M across 2 funding rounds to date.
How many employees does Setu have?
As of Sep 30, 2020, the latest employee count at Setu is 200.
What is the annual revenue of Setu?
Annual revenue of Setu is $3.41M as on Mar 31, 2024.
What does Setu do?
Setu is established as a wellness brand focused on providing high-quality nutritional supplements for various health needs. Products are developed to address skin health, immunity, weight management, sleep, eye health, and gut health. Solutions are backed by scientific research and clinical studies, ensuring effectiveness for modern lifestyle concerns. The company operates primarily in India, offering personalized support and expert consultations to enhance customer health journeys.
Who are the top competitors of Setu?
Setu's top competitors include Kapiva, ChromaDex and LifeVantage.
What products or services does Setu offer?
Setu offers Skin: Renew - Glutathione, Skin Protect - Drinkable SunShield, Radiant Skin Combo, and Skin: Youthful - Marine Collagen.
Who are Setu's investors?
Setu has 21 investors. Key investors include Velocity, Shekama Family Trust, Kohli And Bhargava Family Trust, Double Arrow Consultancy, and Brahmaahr Creation.
What is Setu's valuation?
The valuation of Setu is $11.13M as of Jul 2023.
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