SFERRA

Edison, United States Founded: 1891 • Age: 135 yrs Acquired By Highlander Partners
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About SFERRA

SFERRA is a company based in Edison (United States) founded in 1891 was acquired by Highlander Partners in October 2018.. SFERRA has completed 3 acquisitions, including Antica Farmacista, Brahms Mount and Pratesi. SFERRA offers products and services including Bedding Linens, Bath Towels, Table Linens, and Home Fragrances. SFERRA operates in a competitive market with competitors including Helix Sleep, The Citizenry, Parachute Home, Coyuchi and Bearaby, among others.

  • Headquarter Edison, United States
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
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Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
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Products & Services of SFERRA

SFERRA offers a comprehensive portfolio of products and services, including Bedding Linens, Bath Towels, Table Linens, and Home Fragrances. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Luxury sheets, duvets, and pillows for comfortable bedding

Premium towels and accessories for daily use

Napkins and tablecloths for dining settings

Candles and diffusers for ambient scents

People of SFERRA
Headcount 50-200
Employee Profiles 18
Employee Profiles
People
Aili Hogue
Marketing Operations Coordinator
People
Ekaterina Antonatos
Product Development Assistant
People
Eric Johnson
Chief Marketing Officer
People
Tara Smyth
Senior Director Of Procurment | Supply Chain

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Funding Insights of SFERRA

  • Total Funding
  • Total Rounds 2
  • Last Round
  • First Round
  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2018 Amount Debt – Conventional - SFERRA Valuation

investors

Oct, 2018 Amount Private Equity Round - SFERRA Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SFERRA

SFERRA has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Highlander Partners, NMP Capital and Levine Leichtman Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Investment solutions are provided by NMP Capital to financial sponsors.
Founded Year Domain Location
Acquisitions are targeted by the private equity firm Highlander Partners.
Founded Year Domain Location
A middle market private equity firm with structured investment strategies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SFERRA

SFERRA has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Antica Farmacista, Brahms Mount and Pratesi. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Local radio broadcasting and digital content services are offered.
2003
Blankets and covers are manufactured and branded by Brahms Mount.
1983
Premium home textiles are manufactured and retailed worldwide by Pratesi.
1946
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - SFERRA

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sferra Comparisons

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Competitors of SFERRA

SFERRA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Helix Sleep, The Citizenry, Parachute Home, Coyuchi and Bearaby, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Personalized internet first mattress company
domain founded_year HQ Location
Handcrafted luxury home goods are sourced and sold online.
domain founded_year HQ Location
Home textiles are sold via e-commerce and select retail outlets.
domain founded_year HQ Location
Organic cotton bedding, bath, and home goods are retailed.
domain founded_year HQ Location
Internet first brand of bedding products
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sferra

Frequently Asked Questions about SFERRA

When was SFERRA founded?

SFERRA was founded in 1891 and raised its 1st funding round 127 years after it was founded.

Where is SFERRA located?

SFERRA is headquartered in Edison, United States. It is registered at Edison, New Jersey, United States.

Who is the current CEO of SFERRA?

Michelle Klein is the current CEO of SFERRA.

What does SFERRA do?

Sferra was founded in 1891 and is headquartered in Edison, United States. The company operates in the home textiles sector, providing products such as duvet covers, sheets, blankets, throws, bath towels, robes, duvets, and pillows. Additional items like candles and dog beds are also available. Sales are conducted online and through organized retailers across the market.

Who are the top competitors of SFERRA?

SFERRA's top competitors include Helix Sleep, Parachute Home and The Citizenry.

What products or services does SFERRA offer?

SFERRA offers Bedding Linens, Bath Towels, Table Linens, and Home Fragrances.

How many acquisitions has SFERRA made?

SFERRA has made 3 acquisitions, including Antica Farmacista, Brahms Mount, and Pratesi.

Who are SFERRA's investors?

SFERRA has 3 investors. Key investors include Highlander Partners, NMP Capital, and Levine Leichtman Capital Partners.

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