About ShaadiSaga
ShaadiSaga is a Media & Entertainment company based in Delhi (India) founded in 2013, and was acquired by Matrimony.com in July 2021. It operates as a multi-category vendor services for weddings are listed online. It operates in the Media & Entertainment, Technology, and Business Services sectors. ShaadiSaga has raised $534.94 thousand across 4 funding rounds from investors including Matrimony.com, Venture Catalysts and iProgrammer. The company has 14 employees. ShaadiSaga was last valued at $1.91 million in February 2019. Its Indian entity Boatman Tech Private Limited reported revenue of ₹1.85 Cr. Its focus areas include Consumer, Local Services, Event Vendors and Multi-Category. Its competitors include Wed Me Good, WeddingZ, WeddingSutra, WedWise and Eventfaqs and 3 more; 5 of its 8 listed competitors have raised funding.
Company details
ShaadiSaga was founded in 2013 and is based in Delhi, India. An online platform is operated to list vendors across categories like wedding photographers, makeup artists, decorators, and bridal designers. Reviews and quotations from these services are accessible to users, with search filters applied based on locality, budget, and other criteria. The focus remains on facilitating vendor discovery in the wedding services sector.
- Headquarters Delhi, India
- Employees 14
- Stage Minicorn
- SectorsMedia & EntertainmentTechnology Business Services
- Website shaadisaga.com
- Social LinkedIn X Facebook
- Acquired by Matrimony.com (Jul 2021)
- Legal Name Boatman Tech Private Limited
- Date of Incorporation 09 Jan, 2014
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹1.85 Cr
FY 2023 · -9% YoY
- Net Profit₹59.4 Lakh
FY 2023 · 32% margin
- EBITDA-₹10.5 Lakh
FY 2023 · -6% margin
- Total Equity Funding$534.94K (USD)
in 4 rounds
- Latest Funding Round$69.79K (USD), Seed
Feb 2019
- InvestorsMatrimony.com
& 35 more
- Employee Count14
- Acquired byMatrimony.com
(Jul 2021)
Associated legal entities of ShaadiSaga
ShaadiSaga operates through Boatman Tech Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Boatman Tech Private Limited CIN U74110TN2014PTC163131 | Active | 09 Jan 2014 | Chennai, Tamil Nadu | ₹1.8 Cr | 14 | 2 | View details |
Funding Insights of ShaadiSaga
ShaadiSaga has successfully raised a total of $534.94K across 4 strategic funding rounds. The most recent funding activity was a Seed round of $69.79 thousand completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $534,939
- Total Rounds 4
- Last Round Seed — $69,794
- First Round $52,098
(Jan 2015)
- Investors Count 35
All 4 funding rounds of ShaadiSaga with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2019 | $69,794 | Seed | $1.91M | Ab Claymore | – |
| Aug 2017 | $118,055 | Seed | $2.51M | Salliel Gupta | |
| Jul 2016 | $294,992 | Seed | $••••• | iProgrammer | |
| Jan 2015 | $52,098 | Seed | $••••• | Outbox Ventures | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2019 | $1.91M | •••••••• |
| Aug 2017 | $2.51M | •••••••• |
| Jul 2016 | $••••• | •••••••• |
Full valuation and stage history of ShaadiSaga
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $1.91M (Feb 2019). 36 investors in total: 12 institutional and 24 angel.
Investors in ShaadiSaga
ShaadiSaga has secured backing from 36 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Matrimony.com, Venture Catalysts and iProgrammer.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | – | abclaymore.tcc.mode | - | |
Early-stage startup ecosystem is supported by Venture Catalysts in India. | 2015 | venturecatalysts.in | Mumbai, India | |
Venture capital and advisory services are offered globally with a focus on AI and various sectors. | 2008 | redcliffecapital.com | - | |
Online slot gaming with pulsa deposits in Indonesia. | 2014 | whiteunicornventures.com | Mumbai, India | |
Investment in early-stage medical device and life science companies with network support. | – | blueocean-ventures.com | - | |
Seed & early stage tech-focused VC investment company funding companies in India | 2014 | outbox.ventures | Delhi, India | |
Legal and business services are offered to clients. | – | czarcapital.co.uk | London, United Kingdom | |
Provider of application development services | – | pragmaapps.com | Noida, India | |
Fundraising is enabled for startups through an investor connection platform. | – | ahventures.in | Mumbai, India | |
Provider of web application, mobile app development, cloud management, and robotic process automation solutions | 2007 | iprogrammer.com | Pune, India |
Investor details for ShaadiSaga
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Board of directors of Boatman Tech Private Limited (ShaadiSaga)
Boatman Tech Private Limited is the primary company behind ShaadiSaga. The board of Boatman Tech Private Limited currently have 2 directors; the longest-serving is Swaminathan Saichithra, appointed in 2024. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Swaminathan Saichithra DIN 07308367 | Director | 31 Jan 2024 | 2 yrs 8 mo | Boatman Tech Private Limited |
| Venu Muraleedharan Menon DIN 10947694 | Additional Director | 17 Feb 2025 | 1 yr 8 mo | Boatman Tech Private Limited |
Financials of ShaadiSaga
Figures of Boatman Tech Private Limited, the primary company behind ShaadiSaga, for FY 2023. Revenue was ₹1.85 Cr (-9% year on year). Net profit was ₹59.4 Lakh (32% margin). EBITDA was -₹10.5 Lakh (-6% margin). Revenue has grown at a compounded annual rate of -21% over three years and +13% over five years.
- ₹1.85 CrRevenue · FY 2023 · -9% YoY
- ₹59.4 LakhNet profit · 32% margin
- -₹10.5 LakhEBITDA · -6% margin
- ₹1.7 LakhPaid-up capital
- 14Employees (provident fund records)
- -21%Revenue CAGR, 3 years
- +13%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Boatman Tech Private Limited are on its company page.
Detailed financial statements for ShaadiSaga
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of ShaadiSaga
5 dated milestones of ShaadiSaga across 8 years, from founding to its latest funding, stage changes and deals.
- Founded ShaadiSaga is founded.
- Funding First funding round of $52K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $70K.
- Exit Acquired by Matrimony.com.
Competitors of ShaadiSaga
ShaadiSaga has 8 listed competitors in our database, 5 of them funded. They include Wed Me Good, WeddingZ, WeddingSutra, WedWise and Eventfaqs, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wedmegood.com | 2014 | Gurugram, India | $3.07M | – | Online listing platform offering multi category vendor services | |
| weddingz.in | 2014 | Mumbai, India | $3.36M | 873 | Wedding vendors are listed and contacted via an online platform. | |
| weddingsutra.com | 2000 | Mumbai, India | – | – | Provides online wedding inspiration, vendor listings, and planning assistance for couples. | |
| wedwise.co.in | 2015 | Delhi, India | $38,672 | – | Online publishing platform offering wedding-related content | |
| eventfaqs.com | 2007 | Mumbai, India | – | – | Offers news, jobs, and resources for events and entertainment professionals. | |
| eventsdo.com | 2017 | Thiruvananthapuram, India | – | – | Event vendors and venues are discovered via a cloud-based platform. | |
| happyshappy.com | 2014 | Delhi, India | $157,566 | – | Online listing platform for wedding vendors | |
| fullonwedding.com | 2015 | Bengaluru, India | $38,366 | – | Wedding vendors are browsed and booked through an online platform. |
Detailed competitors of ShaadiSaga
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of ShaadiSaga
Websites that share an audience with ShaadiSaga (shaadisaga.com).
Websites whose visitors overlap most with ShaadiSaga. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ewedding.com | 100% | – | #2,054,764 | View details | |
| weddingsutra.com | 80% | 144.3K | #309,192 | View details | |
maharaniweddings.com | maharaniweddings.com | 60% | – | #586,253 | – |
invity.com | invity.com | 42% | – | – | – |
| bollywoodshaadis.com | 41% | – | #18,216 | View details |
Top companies in Wedding & Event Platforms
10 companies that operate in the same segment as ShaadiSaga (Wedding & Event Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Individuals seeking life partners are connected through online matchmaking services. | 1996 | Mumbai, Maharashtra, India | USD 8 M | USD 37.34 M | – | |
Omnichannel stores for wedding dresses and planning services are operated. | 1950 | Conshohocken, Pennsylvania, United States | – | – | 15,739 | |
Collaborative wedding planning tools are offered by the Joy platform. | 2015 | San Francisco, California, United States | USD 107.65 M | – | – | |
Mobile-based wedding planning service providers | 2007 | Chevy Chase, Maryland, United States | USD 380.9 M | – | – | |
Matrimonial matchmaking services are facilitated via an online platform. | 1997 | Chennai, Tamil Nadu, India | USD 20.4 M | USD 49.03 M | 3,463 | |
Online wedding planning tools and vendor services are offered. | 2012 | London, England, United Kingdom | USD 18.93 M | – | – | |
Customized wedding decorations and event services are provided. | 2021 | Bengaluru, Karnataka, India | USD 14.77 M | USD 369.58 K | 90 | |
Comprehensive wedding planning and venue booking services are provided. | 2016 | Bengaluru, Karnataka, India | USD 18.77 M | USD 2.38 M | 212 | |
Matrimonial services are facilitated for prospective brides and grooms online. | 1998 | Noida, Uttar Pradesh, India | – | USD 2.87 K | – |
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Frequently Asked Questions about ShaadiSaga
ShaadiSaga was founded in 2013 and raised its 1st funding round 2 years after it was founded.
ShaadiSaga is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
ShaadiSaga is a funded company, having raised a total of $534.94K across 4 funding rounds to date. The company's 1st funding round was a Seed of $52.1K, raised on Jan 2015.
ShaadiSaga has 14 employees.
The primary company behind ShaadiSaga, Boatman Tech Private Limited, reported revenue of ₹1.85 Cr for FY 2023, down 9% year on year.
ShaadiSaga was founded in 2013 and is based in Delhi, India. An online platform is operated to list vendors across categories like wedding photographers, makeup artists, decorators, and bridal designers. Reviews and quotations from these services are accessible to users, with search filters applied based on locality, budget, and other criteria. The focus remains on facilitating vendor discovery in the wedding services sector.
ShaadiSaga's top competitors include Wed Me Good, WeddingZ and WeddingSutra.
ShaadiSaga has 36 investors. Key investors include Matrimony.com, Venture Catalysts, iProgrammer, White Unicorn Ventures, and Outbox Ventures.
The valuation of ShaadiSaga is $1.91M as of Feb 2019.
ShaadiSaga operates through Boatman Tech Private Limited.
Yes. ShaadiSaga was acquired by Matrimony.com in July 2021.
The legal entities of ShaadiSaga currently have 2 directors, including Swaminathan Saichithra, Venu Muraleedharan Menon.