About Shape
Shape is a Media & Entertainment company based in New York (United States) founded in 1981, and was acquired by Meredith in January 2015. It operates as a womens fitness, health, and lifestyle magazine is published by Shape. It operates on a Advertising Model model. Its website shape.com draws about 1.4 million monthly visits. Shape offers products and services including Fitness Content, Beauty Content, and Health and Wellness Content. Its focus areas include Media, Publishing and Digital Content. Its legal entity is People Inc.
Company details
Shape is managed as a digital media platform focusing on fitness, beauty, and health content. Various topics are covered, including workouts, skin care, mental health, and nutrition. Content is delivered through articles, reviews, and product recommendations. The platform serves a broad audience seeking lifestyle and wellness guidance. Sectors such as fitness trends and dietary choices are emphasized. Solutions are provided through editorial content and curated product lists.
- Investors
- Acquired byMeredith
(Jan 2015)
Products & Services of Shape
Shape offers a comprehensive portfolio of products and services, including Fitness Content, Beauty Content, and Health and Wellness Content.
Fitness content is provided for workout and exercise guidance.
Beauty content is offered for skin and hair care tips.
Health content is shared for mental and physical wellbeing.
Apps and channels of Shape
its YouTube channel SHAPE Magazine has 38.4K subscribers and 30 videos.
Videos from Shape
The most watched videos on Shape's YouTube channel, SHAPE Magazine (38.4K subscribers). Click a video to play it here.
More on SHAPE Magazine.
Investors in Shape
Shape has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Dotdash Meredith.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital and print media are published across diverse verticals. | 1902 | meredith.com | Des Moines, United States |
Investor details for Shape
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Shape
2 dated milestones of Shape across 34 years, from founding to its latest funding, stage changes and deals.
- Founded Shape is founded.
- Exit Acquired by Meredith.
Web traffic of Shape
The website of Shape (shape.com) receives about 1.4M visits a month and ranks #49,634 among all websites worldwide, #1,288 in Nutrition Diets and Fitness.
- Monthly visits1.4M
▲ 6.8% vs previous month
- Unique visitors751.6K
per month
- Global rank#49,634
among all websites
- Category rank#1,288
Health · Nutrition Diets and Fitness
- Bounce rate52%
- Pages per visit1.9
- Average visit59 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Shape. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| self.com | 100% | – | #30,776 | View details | |
| health.com | 92% | 7.8M | #8,815 | View details | |
womenshealthmag.com | womenshealthmag.com | 88% | – | #5,023 | – |
menshealth.com | menshealth.com | 85% | – | #3,657 | – |
fitnessmagazine.com | fitnessmagazine.com | 85% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Shape
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Digital Media & Publishing Platforms
10 companies that operate in the same segment as Shape (Digital Media & Publishing Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Content is shared and discussed across user-driven communities. | 2005 | San Francisco, California, United States | USD 1.62 B | – | – | |
Online platform for creating graphic images | 2012 | Surry Hills, New South Wales, Australia | USD 589.22 M | USD 668.78 M | 20,257 | |
Reward-based crowdfunding is facilitated for content creators and musicians. | 2013 | San Francisco, California, United States | USD 412.1 M | – | 1,218 | |
Subscription-based platform for publishers' content management is provided. | 2017 | San Francisco, California, United States | USD 189.5 M | USD 1.45 M | 4,285 | |
An audio streaming platform for series and stories is operated. | 2018 | Bengaluru, Karnataka, India | USD 196.66 M | USD 30.62 M | 1,044 | |
Platform connecting readers and writers, offering digital literature in multiple languages | 2014 | Bengaluru, Karnataka, India | USD 92.65 M | USD 6.84 M | 162 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
Online storytelling platform | 2006 | Toronto, Ontario, Canada | USD 117.82 M | – | – | |
Online platform allows users to read and write blogs | 2012 | San Francisco, California, United States | USD 162.97 M | – | – | |
Ad network platform is utilized for content recommendations and monetization. | 2007 | New York, New York, United States | USD 160 M | USD 1.91 B | 2,024 |
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Frequently Asked Questions about Shape
Shape was founded in 1981.
Shape is headquartered in New York, United States. It is registered at New York, New York, United States.
Shape is managed as a digital media platform focusing on fitness, beauty, and health content. Various topics are covered, including workouts, skin care, mental health, and nutrition. Content is delivered through articles, reviews, and product recommendations. The platform serves a broad audience seeking lifestyle and wellness guidance. Sectors such as fitness trends and dietary choices are emphasized. Solutions are provided through editorial content and curated product lists.
Shape offers Fitness Content, Beauty Content, and Health and Wellness Content.
Shape has 1 investor. Key investors include Dotdash Meredith.
Shape operates through People Inc..
Yes. Shape was acquired by Meredith in January 2015.
The website of Shape receives about 1.4 million visits a month and ranks #49,634 among all websites worldwide.