About Shiny Ads
Shiny Ads is a Media & Entertainment company based in Toronto (Canada) founded in 2009, and was acquired by Rubicon Project in November 2014. End-to-end programmatic direct platform for digital publishers is provided. Shiny Ads has raised $500 thousand across 1 funding round from investors including Rubicon Project, Maple Leaf Angels and York Angels. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Supply Side Platform and Cross-Device.
Company details
Shiny Ads was founded in 2009 in Toronto, Canada, within the digital advertising sector. An end-to-end programmatic direct platform is operated to assist publishers in selling premium inventory. Inefficiencies between buyers and sellers are addressed through this service, which supports revenue growth for publishers. Acquisition by Rubicon Project occurred in November 2014 for an undisclosed amount, integrating the platform into broader operations.
- Headquarters Toronto, Canada
- Stage Acquired
- SectorsMedia & Entertainment
- Website shinyads.com
- Social LinkedIn X Facebook
- Acquired by Rubicon Project (Nov 2014)
- Total Equity Funding$500K (USD)
in 1 rounds
- Latest Funding Round$500K (USD), Seed
Mar 2011
- InvestorsRubicon Project
& 2 more
- Acquired byRubicon Project
(Nov 2014)
Funding Insights of Shiny Ads
Shiny Ads has successfully raised a total of $500K through 1 strategic funding round. The most recent funding activity was a Seed round of $500 thousand completed in March 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $500,000
- Total Rounds 1
- Last Round Seed — $500,000
- First Round $500,000
(Mar 2011)
- Investors Count 2
All 1 funding rounds of Shiny Ads with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2011 | $500,000 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Shiny Ads
Shiny Ads has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Rubicon Project, Maple Leaf Angels and York Angels.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Angel investment network based in Toronto supporting Canadian startups. | mapleleafangels.com | Toronto, Canada | ||
Early-stage startups are supported through funding and mentorship by York Angels. | 2008 | yorkangels.com | Berlin, Germany | |
Provides a platform for buying and selling ad inventory | 2007 | rubiconproject.com | Los Angeles, United States |
Investor details for Shiny Ads
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Shiny Ads
3 dated milestones of Shiny Ads across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Shiny Ads is founded.
- Funding First funding round of $500K.
- Exit Acquired by Rubicon Project.
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Frequently Asked Questions about Shiny Ads
Shiny Ads was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Shiny Ads is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Shiny Ads is a funded company, having raised a total of $500K across 1 funding round to date. The company's 1st funding round was a Seed of $500K, raised on Mar 2011.
Shiny Ads was founded in 2009 in Toronto, Canada, within the digital advertising sector. An end-to-end programmatic direct platform is operated to assist publishers in selling premium inventory. Inefficiencies between buyers and sellers are addressed through this service, which supports revenue growth for publishers. Acquisition by Rubicon Project occurred in November 2014 for an undisclosed amount, integrating the platform into broader operations.
Shiny Ads has 3 investors. Key investors include Rubicon Project, Maple Leaf Angels, and York Angels.
Yes. Shiny Ads was acquired by Rubicon Project in November 2014.