About Shopfully
Shopfully is a company based in Milan (Italy) founded in 2012 by Stefano Portu was acquired by MEDIA Central in May 2023.. Shopfully has raised $22.26 million across 3 funding rounds from investors including Highland Europe, Principia SGR and 360 Capital Partners. Shopfully has completed 2 acquisitions, including Ofertia and Tiendeo. Shopfully operates in a competitive market with competitors including Discoup, Buylert and Offerte Toste, among others.
- Headquarter Milan, Italy
- Founders Stefano Portu
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$22.26 M (USD)
in 3 rounds
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Latest Funding Round
$11.24 M (USD), Series C
Sep 25, 2015
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Investors
Highland Europe
& 4 more
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Employee Count
Employee Count
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Investments & Acquisitions
Ofertia
& 1 more
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Acquired by
MEDIA Central
(May 29, 2023)
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Funding Insights of Shopfully
Shopfully has successfully raised a total of $22.26M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $11.24 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series C — $11.2M
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First Round
First Round
(01 Jul 2013)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2015 | Amount | Series C - Shopfully | Valuation | Highland Europe | |
| Dec, 2014 | Amount | Series B - Shopfully | Valuation | Merifin Capital , 360 Capital Partners | |
| Jul, 2013 | Amount | Series A - Shopfully | Valuation | Principia SGR |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Shopfully
Shopfully has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Highland Europe, Principia SGR and 360 Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Growth-stage consumer and enterprise technology companies are funded.
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Founded Year | Domain | Location | |
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Early-stage investments in Italian tech and life sciences are targeted.
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Founded Year | Domain | Location | |
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Venture capital firm investing in digital tech startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Shopfully
Shopfully has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Ofertia and Tiendeo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Local stores and deals in Madrid are accessed via Ofertia.
|
2011 | ||||
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Digital catalogues and deals from retailers are aggregated and geolocalized.
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2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Shopfully
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Shopfully Comparisons
Competitors of Shopfully
Shopfully operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Discoup, Buylert and Offerte Toste, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Platform aggregating discount codes for e-commerce deals and promotions.
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| domain | founded_year | HQ Location |
An app-based platform for discovering deals on multi-category Amazon products.
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| domain | founded_year | HQ Location |
Operates an online platform for discovering deals on multi-category products.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Shopfully
Frequently Asked Questions about Shopfully
When was Shopfully founded?
Shopfully was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Shopfully located?
Shopfully is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.
Who is the current CEO of Shopfully?
Stefano Portu is the current CEO of Shopfully. They have also founded this company.
Is Shopfully a funded company?
Shopfully is a funded company, having raised a total of $22.26M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.55M, raised on Jul 01, 2013.
What does Shopfully do?
Shopfully was founded in 2012 in Milan, Italy, as a mobile-first marketplace in the retail discovery sector. Operations focus on an app-based platform where deals from local stores are aggregated and presented to users. Information on products, locations, and shopping details is provided to support efficient purchasing decisions across nearby retailers in various regions.
Who are the top competitors of Shopfully?
Shopfully's top competitors include Discoup, Buylert and Offerte Toste.
How many acquisitions has Shopfully made?
Who are Shopfully's investors?
Shopfully has 5 investors. Key investors include Highland Europe, Principia SGR, 360 Capital Partners, Merifin Capital, and MEDIA Central.
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