Shopfully

Milan, Italy Founded: 2012 • Age: 14 yrs Acquired By MEDIA Central
Deals from nearby stores are discovered through a mobile app.
Annual revenue - Latest available
Total funding $22.3M 3 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products - Services tracked
Competitors 4 Brand Intelligence

About Shopfully

Shopfully is a company based in Milan (Italy) founded in 2012 by Stefano Portu was acquired by MEDIA Central in May 2023. Shopfully has raised $22.26 million across 3 funding rounds from investors including Highland Europe, Principia SGR and 360 Capital Partners. Shopfully has completed 2 acquisitions, including Ofertia and Tiendeo. Shopfully operates in a competitive market with competitors including Discoup, Buylert and Offerte Toste, among others.

  • Headquarter Milan, Italy
  • Founders Stefano Portu
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $22.26 M (USD)

    in 3 rounds

  • Latest Funding Round
    $11.24 M (USD), Series C

    Sep 25, 2015

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
    Ofertia

    & 1 more

  • Acquired by
    MEDIA Central

    (May 29, 2023)

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People of Shopfully

Headcount 200-500
Employee Profiles 10
Employee Profiles
People
Veronica Mei
Content & Customer Care Manager
People
Ray Martinez
Managing Director Latam
People
María Fernanda Rico Aguirre
Head Of Customer Success & Control Campaigns Latam
People
Silvia Godsmark
Sales Manager

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Funding Insights of Shopfully

Shopfully has successfully raised a total of $22.26M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $11.24 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Shopfully

Shopfully has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Highland Europe, Principia SGR and 360 Capital Partners.

All
Venture Fund
Investor Description Founded Year Domain Location
Growth-stage consumer and enterprise technology companies are funded.
Locked Locked Locked
Early-stage investments in Italian tech and life sciences are targeted.
Locked Locked Locked
Venture capital firm investing in digital tech startups
Locked Locked Locked
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Investor details for Shopfully

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Shopfully

Shopfully has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Ofertia and Tiendeo.

Investments
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Investment portfolio details for Shopfully

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Local stores and deals in Madrid are accessed via Ofertia.
Locked Locked 2011 Locked
Digital catalogues and deals from retailers are aggregated and geolocalized.
Locked Locked 2011 Locked
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Complete acquisition details for Shopfully

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Shopfully

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Detailed financials for Shopfully

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Shopfully Comparisons

Shopfully Primary company
Description
Deals from nearby stores are discovered through a mobile app...
Location
Milan, Italy
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Shopfully

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Shopfully

Shopfully operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Discoup, Buylert and Offerte Toste, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Platform aggregating discount codes for e-commerce deals and promotions.
Locked Locked Locked
An app-based platform for discovering deals on multi-category Amazon products.
Locked Locked Locked
Operates an online platform for discovering deals on multi-category products.
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Detailed competitors of Shopfully

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Shopfully

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Complete news archive for Shopfully

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Shopfully

Shopfully was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Shopfully is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.

Stefano Portu is the current CEO of Shopfully. They have also founded this company.

Shopfully is a funded company, having raised a total of $22.26M across 3 funding rounds to date.

Shopfully was founded in 2012 in Milan, Italy, as a mobile-first marketplace in the retail discovery sector. Operations focus on an app-based platform where deals from local stores are aggregated and presented to users. Information on products, locations, and shopping details is provided to support efficient purchasing decisions across nearby retailers in various regions.

Shopfully's top competitors include Discoup, Buylert and Offerte Toste.

Shopfully has made 2 acquisitions, including Ofertia, and Tiendeo.

Shopfully has 5 investors. Key investors include Highland Europe, Principia SGR, 360 Capital Partners, Merifin Capital, and MEDIA Central.

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