About Shopfully
Shopfully is a Retail company based in Milan (Italy) founded in 2012 by Stefano Portu, and was acquired by MEDIA Central in May 2023. Deals from nearby stores are discovered through a mobile app. Shopfully has raised $22.26 million across 3 funding rounds from investors including Highland Europe, Principia SGR and 360 Capital Partners. Shopfully has completed 2 acquisitions, including Ofertia and Tiendeo. Its chief executive, as recorded, is Stefano Portu. Its website shopfully.com draws about 12 thousand monthly visits. Its focus areas include Coupons and Deals, Deals and Deal Discovery. Its competitors include Discoup, Buylert and Offerte Toste.
Company details
Shopfully was founded in 2012 in Milan, Italy, as a mobile-first marketplace in the retail discovery sector. Operations focus on an app-based platform where deals from local stores are aggregated and presented to users. Information on products, locations, and shopping details is provided to support efficient purchasing decisions across nearby retailers in various regions.
- Headquarters Milan, Italy
- Founders Stefano Portu
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website shopfully.com
- Social LinkedIn X Facebook
- Acquired by MEDIA Central (May 2023)
- Total Equity Funding$22.26M (USD)
in 3 rounds
- Latest Funding Round$11.24M (USD), Series C
Sep 2015
- InvestorsHighland Europe
& 4 more
- Investments & AcquisitionsOfertia
& 1 more
- Acquired byMEDIA Central
(May 2023)
Funding Insights of Shopfully
Shopfully has successfully raised a total of $22.26M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $11.24 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.26M
- Total Rounds 3
- Last Round Series C — $11.24M
- First Round $4.55M
(Jul 2013)
- Investors Count 4
All 3 funding rounds of Shopfully with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2015 | $11.24M | Series C | – | Highland Europe | |
| Dec 2014 | $6.47M | Series B | – | Merifin Capital, 360 Capital Partners | |
| Jul 2013 | $4.55M | Series A | – | Principia SGR | – |
5 investors in total: 5 institutional.
Investors in Shopfully
Shopfully has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Highland Europe, Principia SGR and 360 Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage consumer and enterprise technology companies are funded. | highlandeurope.com | London, United Kingdom | ||
Early-stage investments in Italian tech and life sciences are targeted. | principiasgr.it | Milano, Italy | ||
Venture capital firm investing in digital tech startups | 360cap.vc | Paris, France | ||
Merifin Capital is recognized as a European private investment group. | merifin.com | Brussels, Belgium | ||
Offers retail media, geo-intelligence, and marketing services for businesses across Europe. | 1997 | media-central.de | Monchengladbach, Germany |
Investor details for Shopfully
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Shopfully
11 people are tracked at Shopfully (3 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Stefano Portu | Founder & CEO | Leadership |
Ray Martinez | Managing Director Latam | Leadership |
María Fernanda Rico Aguirre | Head Of Customer Success & Control Campaigns Latam | Leadership |
Veronica Mei | Content & Customer Care Manager | Team |
Silvia Godsmark | Sales Manager | Team |
Eva Segarra Hernández | Customer Success Manager | Team |
Pascal Fessenbecker | Dircetor Sales | Team |
Manel Risa Ebrí | Customer Success Manager | Team |
Julia Frank | Manager Of Sales | Team |
Mitzy Pineda | Customer Success Latam | Team |
Justin Mardelet | Customer Success Manager | Team |
Complete people profiles for Shopfully
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Shopfully
Shopfully has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Ofertia and Tiendeo.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Local stores and deals in Madrid are accessed via Ofertia. | ofertia.com | Barcelona, Spain | 2011 | Feb 2024 | •••• | |
Digital catalogues and deals from retailers are aggregated and geolocalized. | tiendeo.com | Barcelona, Spain | 2011 | Apr 2022 | $38.01M |
Complete acquisition details for Shopfully
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Shopfully
6 dated milestones of Shopfully across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Shopfully is founded.
- Funding First funding round of $4.6M.
- Funding Latest funding round, Series C, of $11.2M.
- Acquisition Acquires Tiendeo.
- Exit Acquired by MEDIA Central.
- Acquisition Acquires Ofertia.
Competitors of Shopfully
Shopfully has 3 listed competitors in our database. They include Discoup, Buylert and Offerte Toste.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| discoup.com | 2013 | Vicenza, Italy | Platform aggregating discount codes for e-commerce deals and promotions. | |||
| buylert.it | 2020 | Genoa, Italy | An app-based platform for discovering deals on multi-category Amazon products. | |||
| offertetoste.it | 2020 | Diano Castello, Italy | Operates an online platform for discovering deals on multi-category products. |
Detailed competitors of Shopfully
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Shopfully
The website of Shopfully (shopfully.com) receives about 12.1K visits a month.
- Monthly visits12.1K
▼ 42.4% vs previous month
Websites whose visitors overlap most with Shopfully. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
weeklyad.target.com | weeklyad.target.com | 100% | – | ||
weeklyad.staples.com | weeklyad.staples.com | 92% | – | ||
| retale.com | 55% | View details | |||
| itunes.apple.com | 53% | 25.4M | View details | ||
lewisdrug.com | lewisdrug.com | 38% | #625,885 | – |
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Related news about Shopfully
Complete news archive for Shopfully
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Frequently Asked Questions about Shopfully
Shopfully was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Shopfully is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.
Stefano Portu is the CEO of Shopfully, as recorded in our data. They have also founded this company.
Shopfully is a funded company, having raised a total of $22.26M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.55M, raised on Jul 2013.
Shopfully was founded in 2012 in Milan, Italy, as a mobile-first marketplace in the retail discovery sector. Operations focus on an app-based platform where deals from local stores are aggregated and presented to users. Information on products, locations, and shopping details is provided to support efficient purchasing decisions across nearby retailers in various regions.
Shopfully's top competitors include Discoup, Buylert and Offerte Toste.
Shopfully has 5 investors. Key investors include Highland Europe, Principia SGR, 360 Capital Partners, Merifin Capital, and MEDIA Central.
Yes. Shopfully was acquired by MEDIA Central in May 2023.