Shoppable

New York, United States Founded: 2011 • Age: 15 yrs
Cloud-based checkout solutions are provided for e-tailers and publishers.
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About Shoppable

Shoppable is a company based in New York (United States) founded in 2011.. Shoppable has raised $3.5 million across 3 funding rounds from investors including MI Ventures, Canary Ventures and On Grid Ventures. Shoppable offers products and services including DTC Lite, Shoppable Ads, and Shoppable Instant Shop. Shoppable operates in a competitive market with competitors including Bolt, Klasha, Fast, Balance and Duplo, among others.

  • Headquarter New York, United States
  • Sectors
    Technology
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name 72Lux Inc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $3.5 M (USD)

    in 3 rounds

  • Latest Funding Round
    $3.5 M (USD), Series A

    Jul 28, 2016

  • Investors
    MI Ventures

    & 9 more

  • Employee Count
    Employee Count
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Products & Services of Shoppable

Shoppable offers a comprehensive portfolio of products and services, including DTC Lite, Shoppable Ads, and Shoppable Instant Shop. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Transforms websites into commerce-enabled experiences for data capture and fulfillment.

Creates branded landing pages for tracking conversions and ad optimization.

Enables digital shops to curate products and earn commissions easily.

People of Shoppable
Headcount 10-50
Employee Profiles 3
Board Members and Advisors 7
Employee Profiles
People
Heather Marie Udo
Founder & CEO
People
Ted Nadeau
Chief Operations Officer
People
Holly Boni
Director of Sales & Partnerships

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Board Members and Advisors
people
Dee Salomon
Advisory Board Member
people
Alexandra Wilkis Wilson
Advisory Board Member
people
Robin Lewis
Advisory Board Member
people
Thomas Varghese
Advisory Board Member

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Funding Insights of Shoppable

Shoppable has successfully raised a total of $3.5M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.5 million completed in July 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $3.5M
  • First Round
  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2016 Amount Series A - Shoppable Valuation MI Ventures , Canary Ventures
Dec, 2011 Amount Seed - Shoppable Valuation 500 Global
Oct, 2011 Amount Seed - Shoppable Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Shoppable

Shoppable has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include MI Ventures, Canary Ventures and On Grid Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Early-stage ventures are supported through investments and advisory services by MI Ventures.
Founded Year Domain Location
-
Founded Year Domain Location
Early-stage investments in connectivity and geo-disruption technologies are provided.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Shoppable

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Shoppable

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Shoppable Comparisons

Employees
+
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Competitors of Shoppable

Shoppable operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bolt, Klasha, Fast, Balance and Duplo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Single-click checkout solutions are offered for e-commerce platforms.
domain founded_year HQ Location
Checkout software solutions for B2B commerce are provided by Klasha.
domain founded_year HQ Location
Automatic data filling for business checkout processes is provided.
domain founded_year HQ Location
B2B software solutions for sales and purchase management are provided.
domain founded_year HQ Location
B2B payments solutions are offered via API-based platforms for banks.
domain founded_year HQ Location
Provider of one-click checkout solution for digital commerce
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Shoppable

Frequently Asked Questions about Shoppable

When was Shoppable founded?

Shoppable was founded in 2011.

Where is Shoppable located?

Shoppable is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Shoppable a funded company?

Shoppable is a funded company, having raised a total of $3.5M across 3 funding rounds to date.

What does Shoppable do?

Shoppable was founded in 2011 in New York, United States, operating in the e-commerce technology sector. Cloud-based solutions are offered to e-tailers, enabling publishers to integrate shoppable content with selected retailers. Purchases can be made directly on content sites, retailer platforms, or the companys site, followed by a single checkout transaction for items from multiple sources. This setup streamlines operations across digital retail environments.

Who are the top competitors of Shoppable?

Shoppable's top competitors include Bolt, Klasha and Fast.

What products or services does Shoppable offer?

Shoppable offers DTC Lite, Shoppable Ads, and Shoppable Instant Shop.

Who are Shoppable's investors?

Shoppable has 10 investors. Key investors include MI Ventures, Canary Ventures, On Grid Ventures, Bodley Group, and John D. Owen.

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