Shopware

Schoppingen, Germany Founded: 2000 • Age: 26 yrs
Open Source eCommerce solution that enables retailers to build an online store

About Shopware

Shopware is a company based in Schoppingen (Germany) founded in 2000. Shopware has raised $100 million across 2 funding rounds from investors including PayPal and The Carlyle Group. Shopware offers products and services including Shopware Platform, AI Copilot, and Flow Builder. Shopware operates in a competitive market with competitors including Shopify, Weebly, Squarespace, Webs and Nuvemshop, among others.

Key Metrics
  • Total Equity Funding
    $100M (USD)

    in 2 rounds

  • Investors
    PayPal

    & 1 more

Products & Services of Shopware

Shopware offers a comprehensive portfolio of products and services, including Shopware Platform, AI Copilot, and Flow Builder.

Shopware Platform
Ecommerce Software

Open-source tool for building and managing online stores.

AI Copilot
Automation Tools

AI feature for enhancing ecommerce operations and customer experiences.

Flow Builder
Workflow Automation

No-code tool for streamlining business processes in ecommerce.

Apps and channels of Shopware

its YouTube channel Shopware has 698 subscribers and 30 videos.

Shopware
YouTube 698 subscribers 30 videos Science & Technology
Open channel

Videos from Shopware

The most watched videos on Shopware's YouTube channel, Shopware (698 subscribers). Click a video to play it here.

🌟 Global Kick-Off 2025: A Spectacular Start to the Year! 🚀
836 views
Unser CEO Sebastian Hamann über die Zukunft des Handels auf der E-Commerce Berlin Expo 2025 🗣️
363 views
2025 Shopware Partner Day North America | Recap
295 views
Shopware Community Day 2025: Official Aftermovie
275 views

More on Shopware.

Funding Insights of Shopware

Shopware has successfully raised a total of $100M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $100M
  • Total Rounds 2
  • First Round $100M

    (Feb 2022)

  • Investors Count 2

All 2 funding rounds of Shopware with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2024–Series D––
–
Feb 2022$100MSeries D––
Valuation history

2 investors in total: 2 institutional.

Investors in Shopware

Shopware has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include PayPal and The Carlyle Group.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Private equity investments are directed toward multiple sectors.
1986carlyle.com-
Online payment solutions are offered to consumers and businesses.
1998paypal.comSan Jose, United States
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Investor details for Shopware

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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Verified entity values are shown only after access is granted.

People of Shopware

50 people are tracked at Shopware (25 in leadership, 25 in team).

NameRoleGroup
Vicky Perperidou
Manager, Partner Marketing North AmericaLeadership
Stefan Hamann
Founder & Co-CEOLeadership
Sebastian Hamann
Founder & Co-CEOLeadership
Winfried Hering
COOLeadership
Svenja Spielberg
P&c Business PartnerLeadership
Alexey Pronin
General Manager, EMEALeadership
Alesandra Collavino
Human Resources Business PartnerLeadership
Martin Gaubitz
VP, Marketing, EuropeLeadership
Joachim Weber
CFOLeadership
Kai Gerecke
Director Finance & RiskLeadership
Anna Seiler
Head Of Growth MarketingLeadership
Célia Boon
Partner Manager Integrations BelgiumLeadership
Carolin Mennekes
Teamlead Demand Generation And Partner MarketingLeadership
Leonie Rehorst
Head Of People OperationsLeadership
Stefan Zessel
VP, Sales, EuropeLeadership
Timo Pelster
Head Of People Experience (sr. Partner)Leadership
Carolin Grimmelt
Head Of CEO OfficeLeadership
Lea Wolf
Head Of AcademyLeadership
David Rosemeier
Director Integration PartnershipsLeadership
Lucas Schlüter
Head Of Event MarketingLeadership

30 more people are available in the full profile.

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Complete people profiles for Shopware

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Shopware

3 dated milestones of Shopware across 24 years, from founding to its latest funding, stage changes and deals.

  1. Founded Shopware is founded.
  2. Funding First funding round of $100.0M.
  3. Funding Latest funding round, Series D,.

Competitors of Shopware

Shopware operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Shopify, Weebly, Squarespace, Webs and Nuvemshop, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
shopify.com2006Ottawa, Canada$122.25M11,600
E-commerce storefront solutions are provided for online businesses.
weebly.com2007San Francisco, United States$39.81M310
Tools for creating websites and online stores are provided.
squarespace.com2003New York, United States$591.5M1,749
Cloud-based website builder tool
webs.com2001Silver Spring, United States$23.12M–
Websites are built without coding via a cloud-based drag-and-drop platform.
nuvemshop.com.br2011Sao Paulo, Brazil$632M–
SaaS solutions for e-commerce store creation and management are provided.
lummoshop.co.id2019Jakarta, Indonesia$149M–
Storefront solutions are provided for online businesses targeting digital customers.
demandware.com2004New York, United States$64.96M678
Enterprise cloud commerce solutions are provided for retailers and manufacturers.
jimdo.com2007San Francisco, United States$28.48M–
Customized websites, blogs, and online stores are created using Jimdo.
ecwid.com2009Encinitas, United States$48.5M1
E-commerce platforms are integrated into existing websites and social networks.
instamojo.com2012Bengaluru, India$12.25M101
eCommerce website and payment solutions are provided for D2C businesses.
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Detailed competitors of Shopware

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Shopware

The website of Shopware (shopware.com) receives about 235.4K visits a month.

  • Monthly visits
    235.4K

    ▲ 6% vs previous month

Similar websites

Websites whose visitors overlap most with Shopware. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
magento.com
100%
158.7K#286,885View details
firebearstudio.com
firebearstudio.com
90%
–#455,739–
live.symfony.com
live.symfony.com
82%
–––
gitlab.com
79%
15.5M#2,714View details
notion.so
78%
178.3M#160View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 40 similar websites and full traffic analytics for Shopware

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Shopware

Premium access

Complete news archive for Shopware

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Shopware

10 companies that operate in the same segment as Shopware (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Integrated logistics services including parcel delivery and warehousing are provided.
2011Gurugram, Haryana, IndiaUSD 1.25 BUSD 1.12 B62,070
E-commerce storefront solutions are provided for online businesses.
2006Ottawa, Ontario, CanadaUSD 122.25 MUSD 8.45 B8,100
E-commerce tools for shipping, marketing, and financial services are provided.
2012Gurugram, Haryana, IndiaUSD 344.42 MUSD 135.47 M800
Express delivery logistics solutions are provided for businesses and individuals.
2015Bengaluru, Karnataka, IndiaUSD 246.8 MUSD 447.86 M–
Purchase financing solutions are offered to businesses via installment payments.
2019Dubai, Dubai, United Arab EmiratesUSD 837 M––
SaaS email marketing solutions are offered to e-commerce businesses.
2012Boston, Massachusetts, United StatesUSD 778.5 MUSD 1.23 B2,180
Platform acquiring Amazon FBA brands
2018Walpole, Massachusetts, United StatesUSD 3.35 B–1
Delivery channels management software is provided for restaurants.
2015Bengaluru, Karnataka, IndiaUSD 32.32 MUSD 2.97 M171
Point-of-sale financing is facilitated via an online platform for retailers.
2016Los Angeles, California, United StatesUSD 158.63 M–128
Digital consumer brands are acquired and enabled by technology platform.
2004Manchester, Greater Manchester, United KingdomUSD 722.56 MUSD 2.32 B6,790
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Frequently Asked Questions about Shopware

Shopware was founded in 2000 and raised its 1st funding round 22 years after it was founded.

Shopware is headquartered in Schoppingen, Germany. It is registered at Schoppingen, Nordrhein-westfalen, Germany.

Shopware is a funded company, having raised a total of $100M across 2 funding rounds to date. The company's 1st funding round was a Series D of $100M, raised on Feb 2022.

Shopware was founded in 2000 in Schoppingen, Germany, within the eCommerce software sector. Customizable and responsive storefronts are offered to retailers, along with order and inventory management, marketing tools, on-site search capabilities, and integrations with premium plugins. Operations focus on open-source solutions delivered through a subscription-based model, supporting online store development across various retail needs.

Shopware's top competitors include Shopify, Squarespace and Weebly.

Shopware offers Shopware Platform, AI Copilot, and Flow Builder.

Shopware has 2 investors. Key investors include PayPal, and The Carlyle Group.

Shopware operates through Shopware Ag.

The website of Shopware receives about 235 thousand visits a month.

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