About Shutterfly
Shutterfly is a Media & Entertainment company based in Redwood City (United States) founded in 1999, and was acquired by Apollo Global Management in June 2019. Personalized photo products including books, gifts, and decor are provided. It operates in the Media & Entertainment and Retail sectors. Shutterfly has raised $70.48 million across 5 funding rounds from investors including Apollo Global Management, Mohr Davidow Ventures and Adobe Ventures. Shutterfly has completed 10 acquisitions, including BorrowLenses.com, GrooveBook and Kodak Gallery. Its website shutterfly.com draws about 12.1 million monthly visits. Shutterfly offers products and services including Photo Books, Cards, Prints, Gifts, and Mobile App. Its focus areas include Consumer, Online Gifting, Ecommerce and Accessories. Its legal entity is Shutterfly, Inc. Its competitors include Chatbooks, Snapfish and Zazzle; 3 of its 3 listed competitors have raised funding.
Company details
Shutterfly was established in 1999 in Redwood City, United States, within the consumer goods sector. Operations center on personalized photo-based items, such as photo books, postcards, gifts, home decor, and calendars. Various photo services and products are also delivered under multiple brand names, supporting user customization needs across the domain shutterfly.com.
- Headquarters Redwood City, United States
- Stage Acquired
- SectorsMedia & EntertainmentRetail
- Website category Computers Electronics and Technology · Consumer Electronics
- Website shutterfly.com
- Social LinkedIn X Facebook Instagram
- Acquired by Apollo Global Management (Jun 2019)
- Legal Name Shutterfly, Inc.
- Total Equity Funding$70.48M (USD)
in 5 rounds
- Latest Funding Round$459.87K (USD), Series D
Jun 2006
- InvestorsApollo Global Management
& 2 more
- Investments & AcquisitionsBorrowLenses.com
& 9 more
- Acquired byApollo Global Management
(Jun 2019)
Products & Services of Shutterfly
Shutterfly offers a comprehensive portfolio of products and services, including Photo Books, Cards, Prints, Gifts, and Mobile App.
Service for creating and ordering custom photo books online.
Platform for designing and printing personalized greeting cards.
Offers high-quality printing of individual photos and wall art.
Customizable gifts like wedding items through online ordering.
App for unlimited free prints and photo management.
Apps and channels of Shutterfly
Shutterfly publishes 1 mobile app with over 10M+ downloads.
Funding Insights of Shutterfly
Shutterfly has successfully raised a total of $70.48M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $459.87 thousand completed in June 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $70.48M
- Total Rounds 5
- Last Round Series D — $459,871
- First Round $25M
(Feb 2000)
- Investors Count 2
All 5 funding rounds of Shutterfly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2006 | $459,871 | Series D | – | – | – |
| Dec 2005 | $20M | Series D | – | – | – |
| Nov 2002 | $2.03M | Series C | – | – | – |
| Feb 2001 | $23M | Series C | – | – | |
| Feb 2000 | $25M | Series B | – | – |
3 investors in total: 3 institutional.
Investors in Shutterfly
Shutterfly has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Apollo Global Management, Mohr Davidow Ventures and Adobe Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are managed in technology and healthcare sectors by this firm. | mdv.com | |||
Corporate-backed venture capital firm focused on SaaS and multiple sectors | adobe.com/ventures.html | San Jose, United States | ||
Buyouts are targeted through private equity investments by the firm. | 1990 | apollo.com | New York, United States |
Investor details for Shutterfly
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People of Shutterfly
282 people are tracked at Shutterfly (93 in leadership, 12 in board & advisors, 177 in team).
| Name | Role | Group |
|---|---|---|
Patrick Young | Director Of Service Operations | Leadership |
Ken Murphy | Group Chief Executive, Lifetouch | Leadership |
Elena Hagege | Head Of Product, New CMS | Leadership |
Jay Drayton | Vice President Of Engineering | Leadership |
Brett Sutter | Director - Cloud Engineering And SRE | Leadership |
Michelle Seywerd | Director Of Merchandising | Leadership |
Eyal Cohen | Vp, Site Leader, HR & Operations | Leadership |
Marco Castellanos | Vice President Of Accounting And Internal Control | Leadership |
Jim Hathaway | Vp, Marketing | Leadership |
Sumer Ortiz Kuxhausen | Human Resources Director | Leadership |
Holly Nelson | Technical Recruiter / Talent Acquisition Partner II | Leadership |
Shari Dugstad | Site Director | Leadership |
Kristoffer Olson | Director, Business Intelligence And Analytics | Leadership |
Rigo Maldonado | Head Of Indirect Procurement | Leadership |
Nate Karle | Head Of Indirect Procurement – Strategic Sourcing Director | Leadership |
Ian Wright | Vice President Of Infrastructure | Leadership |
Jen Wagler | Director Of Engineering - Creation | Leadership |
Bill Smith | Director Of Cost Accounting | Leadership |
Rachel Svechin | Director, Ecommerce Merchandise Planning | Leadership |
Chris Mooney Jr | Director, Manufacturing Operations | Leadership |
262 more people are available in the full profile.
Complete people profiles for Shutterfly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Investments & Acquisitions by Shutterfly
Shutterfly has strategically engaged in corporate development activities, having acquired 10 companies. Notable acquisitions include BorrowLenses.com, GrooveBook and Kodak Gallery.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Custom fabric printing services | spoonflower.com | Durham, United States | 2008 | Jun 2021 | $225M | |
Online photo printing platform | groovebook.com | Lexington Hills, United States | 2011 | Nov 2014 | $14.5M | |
Online cameras, lens and photogear rental | borrowlenses.com | San Carlos, United States | 2007 | Oct 2013 | •••• | |
Custom photo books are created and printed via online software. | mypublisher.com | Valhalla, United States | 1995 | Apr 2013 | •••• | |
Photos are stored and organized using cloud-based tools. | thislife.com | Redwood, United States | 2010 | Jan 2013 | $25M | |
Provides a mobile app for convenient photo printing services. | pengu.in | New York, United States | 2011 | Aug 2012 | •••• | |
Personalized photo books were provided for customers. | photoccino.com | Haifa, Israel | 2011 | May 2012 | •••• | |
Online platform for sharing photos | kodakgallery.com | Emeryville, United States | 1999 | Mar 2012 | $24M | |
Photo publishing, storage, and personalized products are provided. | photoworks.com | Seattle, United States | 1999 | Dec 2011 | •••• | |
Online retailer of multi category stationery products | tinyprints.com | Sunnyvale, United States | 2004 | Mar 2011 | $333M |
Complete acquisition details for Shutterfly
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Timeline of Shutterfly
15 dated milestones of Shutterfly across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Shutterfly is founded.
- Funding First funding round of $25.0M.
- Funding Latest funding round, Series D, of $460K.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Tiny Prints.
- Acquisition Acquires PhotoWorks.
- Acquisition Acquires Kodak Gallery.
- Acquisition Acquires Photoccino.
- Acquisition Acquires Penguin Digital.
- Acquisition Acquires ThisLife.
- Acquisition Acquires MyPublisher.
- Acquisition Acquires BorrowLenses.com.
- Acquisition Acquires GrooveBook.
- Exit Acquired by Apollo Global Management.
- Acquisition Acquires Spoonflower.
Competitors of Shutterfly
Shutterfly has 3 listed competitors in our database, 3 of them funded. They include Chatbooks, Snapfish and Zazzle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| chatbooks.com | 2014 | Provo, United States | $21.9M | 145 | Provider of automatic photo-book creation and printing services | |
| snapfish.com | 1999 | San Francisco, United States | $43.5M | 222 | Photo hosting and customized photo-based products provider | |
| zazzle.com | 1999 | Redwood, United States | $46M | 252 | Customized products are designed and sold on an online marketplace. |
Detailed competitors of Shutterfly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Shutterfly
The website of Shutterfly (shutterfly.com) receives about 12.1M visits a month and ranks #1,251 among all websites worldwide, #241 in Consumer Electronics.
- Monthly visits12.1M
▼ 54.6% vs previous month
- Unique visitors10.5M
per month
- Global rank#1,251
among all websites
- Category rank#241
Computers Electronics and Technology · Consumer Electronics
- Bounce rate35%
- Pages per visit7.5
- Average visit6 min 01 sec
- DevicesDesktop 48% · Mobile 52%
Websites whose visitors overlap most with Shutterfly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| snapfish.com | 100% | 2.9M | #6,987 | View details | |
| dotphoto.com | 90% | #1,274,916 | View details | ||
bhphotovideo.com | bhphotovideo.com | 88% | #3,349 | – | |
| samsung.com | 85% | 722.2M | #62 | View details | |
| apple.com | 83% | 530.5M | #73 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Shutterfly
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- 40 similar websites
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Top companies in Photography & Online Media Services
3 companies that operate in the same segment as Shutterfly (Photography & Online Media Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Royalty-free stock photos, creative images, and vectors are supplied globally. | 1995 | Seattle, Washington, United States | USD 625 M | USD 939.29 M | 1,700 | |
AI-enabled photorealistic 3D capturing technology is provided for e-commerce. | 2021 | San Francisco, California, United States | USD 1.06 B | 497 |
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Related news about Shutterfly
Complete news archive for Shutterfly
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Frequently Asked Questions about Shutterfly
Shutterfly was founded in 1999 and raised its 1st funding round 1 year after it was founded.
Shutterfly is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Shutterfly is a funded company, having raised a total of $70.48M across 5 funding rounds to date. The company's 1st funding round was a Series B of $25M, raised on Feb 2000.
Shutterfly was established in 1999 in Redwood City, United States, within the consumer goods sector. Operations center on personalized photo-based items, such as photo books, postcards, gifts, home decor, and calendars. Various photo services and products are also delivered under multiple brand names, supporting user customization needs across the domain shutterfly.com.
Shutterfly offers Photo Books, Cards, Prints, Gifts, and Mobile App.
Shutterfly has made 10 acquisitions, including BorrowLenses.com, GrooveBook, and Kodak Gallery.
Shutterfly has 3 investors. Key investors include Apollo Global Management, Mohr Davidow Ventures, and Adobe Ventures.
Shutterfly operates through Shutterfly, Inc..
Yes. Shutterfly was acquired by Apollo Global Management in June 2019.
Yes. Shutterfly publishes Shutterfly: Prints Cards Gifts, with over 10 million downloads.
The website of Shutterfly receives about 12.1 million visits a month and ranks #1,251 among all websites worldwide.