About Spoonflower
Spoonflower is a company based in Durham (United States) founded in 2008 was acquired by Shutterfly in June 2021. Spoonflower has raised $25 million across 1 funding round from investors including Shutterfly, Bull City Venture Partners and Guidepost Growth Equity. Spoonflower offers products and services including Custom Fabric, Wallpaper, and Home Decor. Spoonflower operates in a competitive market with competitors including Rugs Direct, Fabric, Blue Ridge Home Fashions, SOMERSELLE and Pacific Linens, among others.
- Headquarter Durham, United States
- SectorsConsumer
- Website category Home and Garden
- Website spoonflower.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Shutterfly (Jun 2021)
- Legal Name Spoonflower, Inc
- Total Equity Funding$25M (USD)
in 1 rounds
- Latest Funding Round$25M (USD), Series A
Aug 2015
- InvestorsShutterfly
& 2 more
- Acquired byShutterfly
(Jun 2021)
Products & Services of Spoonflower
Spoonflower offers a comprehensive portfolio of products and services, including Custom Fabric, Wallpaper, and Home Decor.
Fabric with unique artist designs for home projects
Custom wallpaper featuring global artist prints
Decor items like bedding printed on demand
Apps and channels of Spoonflower
its YouTube channel Spoonflower has 39.7K subscribers and 30 videos.
Videos from Spoonflower
The most watched videos on Spoonflower's YouTube channel, Spoonflower (39.7K subscribers). Click a video to play it here.
More on Spoonflower.
Funding Insights of Spoonflower
Spoonflower has successfully raised a total of $25M through 1 strategic funding round. The most recent funding activity was a Series A round of $25 million completed in August 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25M
- Total Rounds 1
- Last Round Series A — $25M
- First Round $25M
(Aug 2015)
- Investors Count 2
All 1 funding rounds of Spoonflower with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2015 | $25M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Spoonflower
Spoonflower has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Shutterfly, Bull City Venture Partners and Guidepost Growth Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital is provided for B2B software founders. | – | bcvp.com | Durham, United States | |
Growth-stage companies are targeted for investment by Guidepost Growth Equity. | – | guidepostgrowth.com | Boston, United States | |
Personalized photo products including books, gifts, and decor are provided. | 1999 | shutterfly.com | Redwood City, United States |
Investor details for Spoonflower
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Spoonflower
38 people are tracked at Spoonflower (7 in leadership, 31 in team).
| Name | Role | Group |
|---|---|---|
Bryan Ziegler | Sr. Director, Ecommerce | Leadership |
George Chao | General Manager | Leadership |
Ryan Divis | Director Of Software Engineering | Leadership |
Caroline Walker | Director, Sales | Leadership |
Jane Sandor | Director Merchandising & Category Management | Leadership |
Craig Vance | Art Director-3d Visualization | Leadership |
Stephan Gyorkos | Director, Growth | Leadership |
Gina Johnson | Product Manager | Team |
Michelle Swart | Zendesk Admin And Data Analyst | Team |
Amy Mehlbach | Manager, Trade & Demand Sales | Team |
Jennifer Spanos | Senior Manager, Business Operations & Strategy | Team |
Sharon Dawson | Ecommerce Paid Search Manager | Team |
Kara Martinez | Sr. Manager, Customer Service | Team |
Angela Bakas | Manager, Product Sourcing & Technical Design - Wallpaper, Home Decor, Textiles | Team |
Kelsey Hammersley | Site Moderation Associate | Team |
Joshua McKelvey | Sr. Software Development Engineer I | Team |
R. Thomas Behnke | Senior Data Engineer | Team |
Marcy Sullivan | Senior Account Manager | Team |
Brittany W. | CRM Manager | Team |
Vanessa Rodriguez | Textile Designer | Team |
18 more people are available in the full profile.
Complete people profiles for Spoonflower
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Spoonflower
3 dated milestones of Spoonflower across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Spoonflower is founded.
- Funding First funding round of $25.0M.
- Exit Acquired by Shutterfly.
Competitors of Spoonflower
Spoonflower operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rugs Direct, Fabric, Blue Ridge Home Fashions, SOMERSELLE and Pacific Linens, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rugs-direct.com | 1978 | Winchester, United States | – | 29 | Online retailer of rugs | |
| fabric.com | 1993 | Kennesaw, United States | – | – | A range of fabric products is retailed online by Fabric. | |
| blueridgehome.com | 1994 | Irwindale, United States | – | 25 | Online seller of comforters, pillows, and bedding accessories. | |
| somerselle.com | 2021 | New York, United States | – | – | Manages an e-commerce store specializing in home textiles. | |
| pacificlinens.net | 1996 | Riverside, United States | $3.5M | – | Home textiles are retailed online by Pacific Linens. | |
| alliedhomebedding.com | 2010 | Commerce, United States | – | – | Manages an e-commerce store specializing in multi-category home textiles. | |
| blindsgalore.com | 1998 | San Diego, United States | – | – | Manages an e-commerce store specializing in home textiles. | |
| theramart.com | 2012 | Miami, United States | – | – | Sells pillows, cushions, mattresses, and mobility aids for daily living support. | |
| keepsakequilting.com | 1986 | Archdale, United States | – | – | Online retailer offering fabrics |
Detailed competitors of Spoonflower
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Spoonflower
The website of Spoonflower (spoonflower.com) receives about 2.3M visits a month and ranks #16,928 among all websites worldwide, #179 in Home and Garden.
- Monthly visits2.3M
▲ 11.4% vs previous month
- Unique visitors853K
per month
- Global rank#16,928
among all websites
- Category rank#179
Home and Garden · Home and Garden
- Bounce rate39%
- Pages per visit9.6
- Average visit5 min 08 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with Spoonflower. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fabricwholesaledirect.com | 100% | – | #39,492 | View details | |
| wallpaperdirect.com | 94% | – | #62,129 | View details | |
| fabric.com | 93% | 7.7K | – | View details | |
| rebelwalls.com | 93% | 507.7K | #101,496 | View details | |
reprodepot.com | reprodepot.com | 92% | – | #13,171,723 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Spoonflower
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Spoonflower
Complete news archive for Spoonflower
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Spoonflower
10 companies that operate in the same segment as Spoonflower (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Spoonflower
Spoonflower was founded in 2008 and raised its 1st funding round 7 years after it was founded.
Spoonflower is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.
Spoonflower is a funded company, having raised a total of $25M across 1 funding round to date. The company's 1st funding round was a Series A of $25M, raised on Aug 2015.
Spoonflower is an online platform that allow individuals to print custom fabric, wallpaper and gift wrap on-demand. Also operates a community marketplace of surface designs by independent artists. Uses eco-friendly digital textile technology for printing.
Spoonflower's top competitors include Rugs Direct, Fabric and Pacific Linens.
Spoonflower offers Custom Fabric, Wallpaper, and Home Decor.
Spoonflower has 3 investors. Key investors include Shutterfly, Bull City Venture Partners, and Guidepost Growth Equity.
Spoonflower operates through Spoonflower, Inc.
Yes. Spoonflower was acquired by Shutterfly in June 2021.
The website of Spoonflower receives about 2.3 million visits a month and ranks #16,928 among all websites worldwide.