Rugs Direct

Winchester, United States Founded: 1978 • Age: 48 yrs Acquired By L2 Capital
Online retailer of rugs
Annual revenue - Latest available
Total funding - 2 rounds
Employees 29 Tracked headcount
Investors 3 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Rugs Direct

Rugs Direct is a company based in Winchester (United States) founded in 1978 was acquired by L2 Capital in March 2017. The company has 29 employees as of December 31, 2022. Rugs Direct has completed 1 acquisition, including Lightopia. Rugs Direct operates in a competitive market with competitors including Spoonflower, Fabric, Blue Ridge Home Fashions, SOMERSELLE and Pacific Linens, among others.

  • Headquarter Winchester, United States
  • Employees 29 as on 31 Dec, 2022
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Winchester Carpet And Rug Company D/B/A Rugs Direct
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    29

    as on Dec 31, 2022

  • Investments & Acquisitions
  • Acquired by
    L2 Capital

    & 1 more

    (Mar 01, 2017)

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People of Rugs Direct

Headcount 50-200
Employee Profiles 7
Employee Profiles
People
Amanda A.
Cfo/coo
People
Sharon Gautschi
Chief Merchandising Officer
People
Brittany Rickett
Director Of Digital Content
People
Myles Felsing
CEO

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Funding Insights of Rugs Direct

Investors in Rugs Direct

Rugs Direct has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Oxer Capital, L2 Capital and HCapital.

All
Venture Fund
Investor Description Founded Year Domain Location
Flexible capital solutions are provided by Oxer Capital to middle-market companies.
Locked Locked Locked
L2 Capital is engaged in private equity for business growth.
Locked Locked Locked
Private equity investments in Portugal are managed by HCapital.
Locked Locked Locked
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Investor details for Rugs Direct

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Rugs Direct

Rugs Direct has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lightopia.

Investments
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Investment portfolio details for Rugs Direct

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Wholesale distribution of lights, fixtures, and fans is provided.
Locked Locked 2006 Locked
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Complete acquisition details for Rugs Direct

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Financial Statements - Rugs Direct

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Detailed financials for Rugs Direct

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  • Profit trends
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Rugs Direct Comparisons

Rugs Direct Primary company
Description
Online retailer of rugs
Location
Winchester, United States
Founded Year
1978
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
29
As of 2022
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Peer comparison for Rugs Direct

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Rugs Direct

Rugs Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Spoonflower, Fabric, Blue Ridge Home Fashions, SOMERSELLE and Pacific Linens, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Custom fabric printing services
Locked Locked Locked
A range of fabric products is retailed online by Fabric.
Locked Locked Locked
Online seller of comforters, pillows, and bedding accessories.
Locked Locked Locked
Manages an e-commerce store specializing in home textiles.
Locked Locked Locked
Home textiles are retailed online by Pacific Linens.
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Detailed competitors of Rugs Direct

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Latest news on Rugs Direct

PE-backed Rugs Direct buys Lightopia
Pehub4 years ago
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Complete news archive for Rugs Direct

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Frequently Asked Questions about Rugs Direct

Rugs Direct was founded in 1978 and raised its 1st funding round 39 years after it was founded.

Rugs Direct is headquartered in Winchester, United States. It is registered at Winchester, Virginia, United States.

As of Dec 31, 2022, the latest employee count at Rugs Direct is 29.

Rugs Direct was founded in 1978 as an online retailer in the home furnishings sector. A catalog exceeding 180,000 items is maintained, and a 110 price match guarantee is offered to customers. Operations are conducted primarily through the website rugs-direct.com, with a physical outlet located in Winchester, Virginia, United States. Focus is placed on rug sales across various styles and sizes.

Rugs Direct's top competitors include Spoonflower, Fabric and Pacific Linens.

Rugs Direct has made 1 acquisition, including Lightopia.

Rugs Direct has 3 investors. Key investors include Oxer Capital, L2 Capital, and HCapital.

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