About Rugs Direct
Rugs Direct is a company based in Winchester (United States) founded in 1978 was acquired by L2 Capital in March 2017.. The company has 29 employees as of December 31, 2022. Rugs Direct has completed 1 acquisition, including Lightopia. Rugs Direct operates in a competitive market with competitors including Spoonflower, Fabric, Blue Ridge Home Fashions, SOMERSELLE and Pacific Linens, among others.
- Headquarter Winchester, United States
- Employees 29 as on 31 Dec, 2022
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Winchester Carpet And Rug Company D/B/A Rugs Direct
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Oxer Capital
& 2 more
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Employee Count
29
as on Dec 31, 2022
- Investments & Acquisitions
- Acquired by
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Funding Insights of Rugs Direct
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2017 | Amount | Private Equity Round - Rugs Direct | Valuation |
investors |
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| Mar, 2017 | Amount | Debt – Conventional - Rugs Direct | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Rugs Direct
Rugs Direct has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Oxer Capital, L2 Capital and HCapital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Flexible capital solutions are provided by Oxer Capital to middle-market companies.
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Founded Year | Domain | Location | |
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L2 Capital is engaged in private equity for business growth.
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Founded Year | Domain | Location | |
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Private equity investments in Portugal are managed by HCapital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Rugs Direct
Rugs Direct has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lightopia. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Wholesale distribution of lights, fixtures, and fans is provided.
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2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Rugs Direct
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rugs Direct Comparisons
Competitors of Rugs Direct
Rugs Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Spoonflower, Fabric, Blue Ridge Home Fashions, SOMERSELLE and Pacific Linens, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Custom fabric printing services
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| domain | founded_year | HQ Location |
A range of fabric products is retailed online by Fabric.
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| domain | founded_year | HQ Location |
Online seller of comforters, pillows, and bedding accessories.
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| domain | founded_year | HQ Location |
Manages an e-commerce store specializing in home textiles.
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| domain | founded_year | HQ Location |
Home textiles are retailed online by Pacific Linens.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Rugs Direct
When was Rugs Direct founded?
Rugs Direct was founded in 1978 and raised its 1st funding round 39 years after it was founded.
Where is Rugs Direct located?
Rugs Direct is headquartered in Winchester, United States. It is registered at Winchester, Virginia, United States.
How many employees does Rugs Direct have?
As of Dec 31, 2022, the latest employee count at Rugs Direct is 29.
What does Rugs Direct do?
Rugs Direct was founded in 1978 as an online retailer in the home furnishings sector. A catalog exceeding 180,000 items is maintained, and a 110 price match guarantee is offered to customers. Operations are conducted primarily through the website rugs-direct.com, with a physical outlet located in Winchester, Virginia, United States. Focus is placed on rug sales across various styles and sizes.
Who are the top competitors of Rugs Direct?
Rugs Direct's top competitors include Spoonflower, Fabric and Pacific Linens.
How many acquisitions has Rugs Direct made?
Rugs Direct has made 1 acquisition, including Lightopia.
Who are Rugs Direct's investors?
Rugs Direct has 3 investors. Key investors include Oxer Capital, L2 Capital, and HCapital.
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