About Rugs Direct
Rugs Direct is a Consumer company based in Winchester (United States) founded in 1978, and was acquired by L2 Capital in March 2017. Online retailer of rugs. The company has 29 employees. Rugs Direct has completed 1 acquisition, including Lightopia. Its website rugs-direct.com draws about 809 thousand monthly visits. Its focus areas include Retail, Home Improvements, B2C Commerce and Home Textiles. Its legal entity is WINCHESTER CARPET AND RUG COMPANY D/B/A RUGS DIRECT. Its competitors include Spoonflower, Fabric and Blue Ridge Home Fashions; 1 of its 3 listed competitors has raised funding.
Company details
Rugs Direct was founded in 1978 as an online retailer in the home furnishings sector. A catalog exceeding 180,000 items is maintained, and a 110 price match guarantee is offered to customers. Operations are conducted primarily through the website rugs-direct.com, with a physical outlet located in Winchester, Virginia, United States. Focus is placed on rug sales across various styles and sizes.
- Headquarters Winchester, United States
- Employees 29
- Stage Acquired
- SectorsConsumer
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website rugs-direct.com
- Social LinkedIn X Facebook
- Acquired by L2 Capital (Mar 2017)
- Legal Name Winchester Carpet And Rug Company D/B/A Rugs Direct
- InvestorsOxer Capital
& 2 more
- Employee Count29
- Investments & Acquisitions
- Acquired by
Funding Insights of Rugs Direct
- Total Rounds 2
- Investors Count 1
All 2 funding rounds of Rugs Direct with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | Private Equity Round | – | – | ||
| Mar 2017 | Debt – Conventional | – | – |
3 investors in total: 3 institutional.
Investors in Rugs Direct
Rugs Direct has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Oxer Capital, L2 Capital and HCapital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Flexible capital solutions are provided by Oxer Capital to middle-market companies. | 2016 | oxercapital.com | Columbus, United States | |
L2 Capital is engaged in private equity for business growth. | l2capital.net | Devon, United States | ||
Private equity investments in Portugal are managed by HCapital. | hcapital.pt | Lisbon, Portugal |
Investor details for Rugs Direct
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People of Rugs Direct
7 people are tracked at Rugs Direct (6 in leadership, 1 in team); the tracked headcount is 29.
| Name | Role | Group |
|---|---|---|
Amanda A. | Cfo/coo | Leadership |
Bill Martin | Executive VP | Leadership |
Ken Vick | VP Business Development & Education | Leadership |
Sharon Gautschi | Chief Merchandising Officer | Leadership |
Brittany Rickett | Director Of Digital Content | Leadership |
Myles Felsing | CEO | Leadership |
Gregory Culler | Business Process Advisor/special Projects | Team |
Complete people profiles for Rugs Direct
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Investments & Acquisitions by Rugs Direct
Rugs Direct has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lightopia.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Wholesale distribution of lights, fixtures, and fans is provided. | lightopia.com | Manhattan Beach, United States | 2006 | Jan 2022 | •••• |
Complete acquisition details for Rugs Direct
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Timeline of Rugs Direct
5 dated milestones of Rugs Direct across 44 years, from founding to its latest funding, stage changes and deals.
- Founded Rugs Direct is founded.
- Exit Acquired by HCapital.
- Funding First funding round.
- Exit Acquired by L2 Capital.
- Acquisition Acquires Lightopia.
Competitors of Rugs Direct
Rugs Direct has 3 listed competitors in our database, 1 of them funded. They include Spoonflower, Fabric and Blue Ridge Home Fashions.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spoonflower.com | 2008 | Durham, United States | $25M | 228 | Custom fabric printing services | |
| fabric.com | 1993 | Kennesaw, United States | A range of fabric products is retailed online by Fabric. | |||
| blueridgehome.com | 1994 | Irwindale, United States | 25 | Online seller of comforters, pillows, and bedding accessories. |
Detailed competitors of Rugs Direct
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Web traffic of Rugs Direct
The website of Rugs Direct (rugs-direct.com) receives about 809.1K visits a month and ranks #45,567 among all websites worldwide, #527 in Home and Garden.
- Monthly visits809.1K
▲ 1.1% vs previous month
- Unique visitors446.4K
per month
- Global rank#45,567
among all websites
- Category rank#527
Home and Garden · Home and Garden
- Bounce rate45%
- Pages per visit6.4
- Average visit3 min 16 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Rugs Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rugsusa.com | 100% | 2.3M | #18,083 | View details | |
rugs.com | rugs.com | 83% | #9,628 | – | |
| ruggable.com | 75% | 4.3M | #9,672 | View details | |
rugstudio.com | rugstudio.com | 72% | #428,724 | – | |
| incrediblerugsanddecor.com | 67% | 85.1K | #315,295 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rugs Direct
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- 40 similar websites
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Top companies in Home & Living Products
3 companies that operate in the same segment as Rugs Direct (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Rugs Direct
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Frequently Asked Questions about Rugs Direct
Rugs Direct was founded in 1978 and raised its 1st funding round 39 years after it was founded.
Rugs Direct is headquartered in Winchester, United States. It is registered at Winchester, Virginia, United States.
Rugs Direct has 29 employees.
Rugs Direct was founded in 1978 as an online retailer in the home furnishings sector. A catalog exceeding 180,000 items is maintained, and a 110 price match guarantee is offered to customers. Operations are conducted primarily through the website rugs-direct.com, with a physical outlet located in Winchester, Virginia, United States. Focus is placed on rug sales across various styles and sizes.
Rugs Direct's top competitors include Spoonflower, Fabric and Blue Ridge Home Fashions.
Rugs Direct has made 1 acquisition, including Lightopia.
Rugs Direct has 3 investors. Key investors include Oxer Capital, L2 Capital, and HCapital.
Rugs Direct operates through Winchester Carpet And Rug Company D/B/A Rugs Direct.
Yes. Rugs Direct was acquired by L2 Capital in March 2017.
The website of Rugs Direct receives about 809 thousand visits a month and ranks #45,567 among all websites worldwide.