About Sim Sim
Sim Sim is a Retail company based in Delhi (India) founded in 2018, and was acquired by YouTube in July 2021. Short video shopping is facilitated via an app-based platform. Sim Sim has raised $17.62 million across 4 funding rounds from investors including YouTube, Angel List and Accel. The company has 78 employees. Sim Sim was last valued at $50.13 million in March 2021. Its Indian entity Szs Tech Private Limited reported revenue of ₹25.43 Cr. The company was acqui-hired. Its focus areas include Influencer E-Commerce, Video, Live streaming and Video Commerce. Its competitors include Wishlink, Woovly and ShoprTV; 3 of its 3 listed competitors have raised funding.
Company details
Sim Sim was founded in 2018 in Delhi, India, as an e-commerce platform focused on short video shopping. Products including clothing, beauty items, home and kitchen goods, and electronics are discovered and purchased through video content. Operations are conducted via mobile applications available on Android and iOS. The domain simsim.in supports user access to these services.
- Headquarters Delhi, India
- Employees 78
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website simsim.in
- Social LinkedIn
- Acquired by YouTube (Jul 2021)
- Legal Name Szs Tech Private Limited
- Date of Incorporation 27 Sep, 2018
- Jurisdiction New Delhi, Delhi, India
Associated legal entities of Sim Sim
Sim Sim operates through Szs Tech Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Szs Tech Private Limited CIN U74999DL2018PTC339542 | Active | 27 Sep 2018 | New Delhi, Delhi | ₹25.4 Cr | 78 | 3 | View details |
Funding Insights of Sim Sim
Sim Sim has successfully raised a total of $17.62M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $2.17 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.62M
- Total Rounds 4
- Last Round Series B — $2.17M
- First Round $1.36M
(Mar 2019)
- Investors Count 31
All 4 funding rounds of Sim Sim with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $2.17M | Series B | $50.13M | – | |
| Feb 2020 | $8.04M | Series B | $38.07M | Accel, Shunwei Capital | |
| Nov 2019 | $6.05M | Series A | $••••• | Accel, Shunwei Capital | |
| Mar 2019 | $1.36M | Seed | $••••• | Good Capital |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2021 | $50.13M | •••••••• |
| Feb 2020 | $38.07M | •••••••• |
| Nov 2019 | $••••• | •••••••• |
| Mar 2019 | $••••• | •••••••• |
Full valuation and stage history of Sim Sim
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
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Verified entity values are shown only after access is granted.
Last known valuation $50.13M (Mar 2021). 32 investors in total: 10 institutional and 22 angel.
Investors in Sim Sim
Sim Sim has secured backing from 32 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include YouTube, Angel List and Accel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed to series A startups receive investments from Good Capital. | goodcapital.vc | Delhi, India | ||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Venture capital fund focused on mobile, internet, deep technology, rural internet, AI, and multiple sectors | shunwei.com | Beijing, China | ||
Serves as a cloud-based platform for business intelligence and financial analysis tools. | 2000 | simfund.com | ||
Alternative investment platform for startups and investors is operated. | 2010 | angellist.com | San Francisco, United States | |
Startup jobs are connected to seekers via an online platform. | angel.co | San Francisco, United States | ||
Acorn Industries is engaged in supplying industrial equipment and solutions. | acornuae.com | Sharjah, United Arab Emirates | ||
User-generated videos and content are shared and streamed online. | 2005 | youtube.com | San Bruno, United States |
Investor details for Sim Sim
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Szs Tech Private Limited (Sim Sim)
Szs Tech Private Limited is the primary company behind Sim Sim. The board of Szs Tech Private Limited currently have 3 directors; the longest-serving is Carla Andrea Kok, appointed in 2021. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Carla Andrea Kok DIN 09011495 | Director | 14 Dec 2021 | 4 yrs 10 mo | Szs Tech Private Limited |
| Timothy Reusing DIN 09429154 | Director | 14 Dec 2021 | 4 yrs 10 mo | Szs Tech Private Limited |
| Kashimat Vishwanathaswamy Vishnu Prasad DIN 09436095 | Director | 31 May 2023 | 3 yrs 5 mo | Szs Tech Private Limited |
People of Sim Sim
8 people are tracked at Sim Sim (8 in leadership); the tracked headcount is 78.
| Name | Role | Group |
|---|---|---|
Sunil Kalra | Leadership | |
Pradeep Parameswaran | Leadership | |
Amit Sadana | Leadership | |
Gautam Kamra | Leadership | |
Subramanian Hari Balaji | Leadership | |
Suhail Sameer | Leadership | |
Anupam Mittal. | Leadership | |
Sudhanshu Gupta | Leadership |
Complete people profiles for Sim Sim
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Sim Sim
Figures of Szs Tech Private Limited, the primary company behind Sim Sim, for FY 2026. Revenue was ₹25.43 Cr (+75% year on year). Net loss was -₹23.34 Cr (-92% margin). EBITDA was -₹23.34 Cr (-92% margin). Revenue has grown at a compounded annual rate of -22% over three years and +14% over five years.
- ₹25.43 CrRevenue · FY 2026 · +75% YoY
- -₹23.34 CrNet loss · -92% margin
- -₹23.34 CrEBITDA · -92% margin
- ₹55 LakhPaid-up capital
- 78Employees (provident fund records)
- -22%Revenue CAGR, 3 years
- +14%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Szs Tech Private Limited are on its company page.
Detailed financial statements for Sim Sim
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Sim Sim
5 dated milestones of Sim Sim across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Sim Sim is founded.
- Funding First funding round of $1.4M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $2.2M.
- Exit Acquired by YouTube.
Competitors of Sim Sim
Sim Sim has 3 listed competitors in our database, 3 of them funded. They include Wishlink, Woovly and ShoprTV.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wishlink.com | 2022 | Gurugram, India | $10.06M | 133 | Platform for connecting creators with brands for content monetization | |
| woovly.com | 2017 | Bengaluru, India | $5.35M | 29 | Makeup, skincare, and personal care products are retailed online. | |
| shopr.tv | 2021 | Bengaluru, India | $1.83M | 2 | Live video shopping platform for customers |
Detailed competitors of Sim Sim
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Top companies in Subscription & Video Commerce
2 companies that operate in the same segment as Sim Sim (Subscription & Video Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Social commerce platform for users to discover and share recommendations | 2016 | Bengaluru, Karnataka, India | USD 65.91 M | USD 693.59 K | 15 | |
Makeup, skincare, and personal care products are retailed online. | 2017 | Bengaluru, Karnataka, India | USD 5.35 M | USD 994.46 K | 76 |
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Related news about Sim Sim
Complete news archive for Sim Sim
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Frequently Asked Questions about Sim Sim
Sim Sim was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Sim Sim is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Sim Sim is a funded company, having raised a total of $17.62M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.36M, raised on Mar 2019.
Sim Sim has 78 employees.
The primary company behind Sim Sim, Szs Tech Private Limited, reported revenue of ₹25.43 Cr for FY 2026, up 75% year on year.
Sim Sim was founded in 2018 in Delhi, India, as an e-commerce platform focused on short video shopping. Products including clothing, beauty items, home and kitchen goods, and electronics are discovered and purchased through video content. Operations are conducted via mobile applications available on Android and iOS. The domain simsim.in supports user access to these services.
Sim Sim has 32 investors. Key investors include YouTube, Angel List, Accel, Good Capital, and Saiyid Hamid.
The valuation of Sim Sim is $50.13M as of Mar 2021.
Sim Sim operates through Szs Tech Private Limited.
Yes. Sim Sim was acquired by YouTube in July 2021.
The legal entities of Sim Sim currently have 3 directors, including Carla Andrea Kok, Timothy Reusing, Kashimat Vishwanathaswamy Vishnu Prasad.