About Simple
Simple is a company based in Limassol (Cyprus) founded in 2015 by Alexander Ilinskiy and Mike Prytkov. It operates as a Freemium, Subscription Services, and HealthTech. Simple has raised $40 million across 2 funding rounds from investors including Liquidity, Palta and Target Global. Simple offers products and services including Simple App and Coach Avo™. Simple operates in a competitive market with competitors including MyFitnessPal, Foodvisor, Nutrisense, DoingLAB and Wellory, among others.
- Headquarter Limassol, Cyprus
- Founders Alexander Ilinskiy, Mike Prytkov
- Stage Minicorn
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Sectors
Healthcare
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$40 M (USD)
in 2 rounds
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Latest Funding Round
$35 M (USD), Series B
Oct 02, 2025
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Investors
Liquidity
& 5 more
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Employee Count
Employee Count
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Products & Services of Simple
Simple offers a comprehensive portfolio of products and services, including Simple App and Coach Avo™. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Weight loss coaching app with AI-driven personalization.
AI coach providing daily personalized health guidance.
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Funding Insights of Simple
Simple has successfully raised a total of $40M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $35.0M
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First Round
First Round
(08 Dec 2020)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2025 | Amount | Series B - Simple | Valuation | HartBeat Ventures | |
| Dec, 2020 | Amount | Series A - Simple | Valuation | Target Global , Palta |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Simple
Simple has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Liquidity, Palta and Target Global. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm
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Founded Year | Domain | Location | |
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Multiple sectors are invested in by S16vc venture capital firm.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Simple
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Simple
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Simple Comparisons
Competitors of Simple
Simple operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MyFitnessPal, Foodvisor, Nutrisense, DoingLAB and Wellory, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
An application for tracking diet, calories, and fitness is provided.
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| domain | founded_year | HQ Location |
Calories are tracked via food photographs using a mobile app.
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| domain | founded_year | HQ Location |
Personalized nutrition plans are delivered via an online glucose-monitoring platform.
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| domain | founded_year | HQ Location |
AI-based apps for calorie tracking and nutrition recommendations are developed.
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| domain | founded_year | HQ Location |
An online app for diet and nutrition tracking is offered.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Simple
Frequently Asked Questions about Simple
When was Simple founded?
Simple was founded in 2015 and raised its 1st funding round 5 years after it was founded.
Where is Simple located?
Simple is headquartered in Limassol, Cyprus.
Who is the current CEO of Simple?
Mike Prytkov is the current CEO of Simple. They have also founded this company.
Is Simple a funded company?
Simple is a funded company, having raised a total of $40M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Dec 08, 2020.
What does Simple do?
Simple is operated as a digital health platform focused on weight loss and wellness. Personalized coaching is provided through an AI-driven coach named Avo, targeting individual user needs. Solutions are offered in health tracking, intermittent fasting guidance, and nutritional planning. The app serves the health and wellness sector by promoting sustainable lifestyle changes without restrictive diets. Support is extended through daily plans, real-time insights, and motivational feedback to ensure user progress.
Who are the top competitors of Simple?
Simple's top competitors include MyFitnessPal, Nutrisense and Foodvisor.
What products or services does Simple offer?
Simple offers Simple App and Coach Avo™.
Who are Simple's investors?
Simple has 6 investors. Key investors include Liquidity, Palta, Target Global, s16vc, and Supernova Invest.
What is Simple's valuation?
The valuation of Simple is $42M as of Dec 2020.
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