About Simple
Simple is a company based in Limassol (Cyprus) founded in 2015 by Alexander Ilinskiy and Mike Prytkov. It operates as a Freemium, Subscription Services, and HealthTech. Simple has raised $40 million across 2 funding rounds from investors including Liquidity, Palta and Target Global. Simple offers products and services including Simple App and Coach Avo™. Simple operates in a competitive market with competitors including MyFitnessPal, Foodvisor, Nutrisense, DoingLAB and Wellory, among others.
- Headquarter Limassol, Cyprus
- Founders Alexander Ilinskiy, Mike Prytkov
- Stage Minicorn
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Sectors
Healthcare
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Email
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$40 M (USD)
in 2 rounds
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Latest Funding Round
$35 M (USD), Series B
Oct 02, 2025
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Investors
Liquidity
& 5 more
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Employee Count
Not available
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Products & Services of Simple
Simple offers a comprehensive portfolio of products and services, including Simple App and Coach Avo™.
Weight loss coaching app with AI-driven personalization.
AI coach providing daily personalized health guidance.
People of Simple
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Funding Insights of Simple
Simple has successfully raised a total of $40M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Simple
Simple has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Liquidity, Palta and Target Global.
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Multiple sectors are invested in by S16vc venture capital firm.
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Investor details for Simple
Investor domains, locations, round participation, and complete history require an active premium plan.
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Investments & Acquisitions by Simple
Investment portfolio details for Simple
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- Portfolio identities
- Transaction dates
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Financial Statements - Simple
Detailed financials for Simple
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Simple Comparisons
Peer comparison for Simple
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- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Simple
Simple operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MyFitnessPal, Foodvisor, Nutrisense, DoingLAB and Wellory, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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An application for tracking diet, calories, and fitness is provided.
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Calories are tracked via food photographs using a mobile app.
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Personalized nutrition plans are delivered via an online glucose-monitoring platform.
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AI-based apps for calorie tracking and nutrition recommendations are developed.
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An online app for diet and nutrition tracking is offered.
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Detailed competitors of Simple
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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- Competitive positioning
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Latest news on Simple
Complete news archive for Simple
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Frequently Asked Questions about Simple
Simple was founded in 2015 and raised its 1st funding round 5 years after it was founded.
Simple is headquartered in Limassol, Cyprus.
Mike Prytkov is the current CEO of Simple. They have also founded this company.
Simple is a funded company, having raised a total of $40M across 2 funding rounds to date.
Simple is operated as a digital health platform focused on weight loss and wellness. Personalized coaching is provided through an AI-driven coach named Avo, targeting individual user needs. Solutions are offered in health tracking, intermittent fasting guidance, and nutritional planning. The app serves the health and wellness sector by promoting sustainable lifestyle changes without restrictive diets. Support is extended through daily plans, real-time insights, and motivational feedback to ensure user progress.
Simple's top competitors include MyFitnessPal, Nutrisense and Foodvisor.
Simple offers Simple App and Coach Avo™.
Simple has 6 investors. Key investors include Liquidity, Palta, Target Global, s16vc, and Supernova Invest.
The valuation of Simple is $42M as of Dec 2020.