About SIMPLE
SIMPLE is a company based in Richmond (United States) founded in 2011.. SIMPLE has raised $18.99 million across 9 funding rounds. SIMPLE operates in a competitive market with competitors including Silo, Cheetah, Full Harvest, Confident Cannabis and Crafty, among others.
- Headquarter Richmond, United States
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Sectors
RetailAgriculture
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$18.99 M (USD)
in 9 rounds
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Latest Funding Round
$2.54 M (USD), Series B
Jan 29, 2021
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Investors
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Employee Count
Employee Count
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Funding Insights of SIMPLE
SIMPLE has successfully raised a total of $18.99M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $2.54 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series B — $2.5M
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First Round
First Round
(21 Aug 2013)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2021 | Amount | Series B - SIMPLE | Valuation |
investors |
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| Jul, 2020 | Amount | Series A - SIMPLE | Valuation |
investors |
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| May, 2019 | Amount | Series A - SIMPLE | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by SIMPLE
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - SIMPLE
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Simple Comparisons
Competitors of SIMPLE
SIMPLE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Silo, Cheetah, Full Harvest, Confident Cannabis and Crafty, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Software suite solutions are provided for food distributor businesses.
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| domain | founded_year | HQ Location |
Groceries for restaurants are sourced via an online platform.
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| domain | founded_year | HQ Location |
B2B marketplace for imperfect food produced
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| domain | founded_year | HQ Location |
Online platform for cannabis producers
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| domain | founded_year | HQ Location |
Crafty is engaged in providing office food and beverage solutions.
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| domain | founded_year | HQ Location |
Cannabis products are distributed online to B2B retailers by Nabis.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about SIMPLE
When was SIMPLE founded?
SIMPLE was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Where is SIMPLE located?
SIMPLE is headquartered in Richmond, United States. It is registered at Richmond, Virginia, United States.
Is SIMPLE a funded company?
SIMPLE is a funded company, having raised a total of $18.99M across 9 funding rounds to date. The company's 1st funding round was a Series A of $1.75M, raised on Aug 21, 2013.
What does SIMPLE do?
SIMPLE was founded in 2011 in Richmond, United States, operating in the food service procurement sector. An online platform is offered for restaurants to procure supplies and compare pricing from vendors. Services include vendor discovery, invoice uploads, order submissions, and price comparisons. A proprietary algorithm is utilized for cost management, alongside weekly price checks. Inventory management and recipe costing features are scheduled for future implementation.
Who are the top competitors of SIMPLE?
SIMPLE's top competitors include Crafty, Confident Cannabis and Cheetah.