About SimpliField
SimpliField is a Retail company based in Paris (France) founded in 2013 by Jonathan Attal and Georges Plancke, and was acquired by Yoobic in April 2025. Saas for field teams. It operates in the Retail and Technology sectors. SimpliField has raised $15.38 million across 3 funding rounds from investors including Yoobic, Caphorn and Field Agent. SimpliField offers products and services including Employee Communication, Task Management, Store Visit & Audit, Onboarding & Microlearning, and Reporting & Analytics. Its focus areas include In Store Retail Tech, Store Operations Management, Store Simulation and Enterprise Applications.
Company details
SimpliField was founded in 2013 in Paris, France, as a B2B SaaS provider in the field management sector. Field audits are overseen, and sales along with merchandising activities are analyzed through the platform. Data collection, surveys, geo-tagging, timestamps, worker scheduling, and performance monitoring are facilitated. Real-time reports and analytics are generated for users. Key clients served include Tom Tailor, Europ Assistance, Aviva, and Courir.
Products & Services of SimpliField
SimpliField offers a comprehensive portfolio of products and services, including Employee Communication, Task Management, Store Visit & Audit, Onboarding & Microlearning, and Reporting & Analytics.
Tool for internal updates and real-time team engagement in retail.
Platform to streamline and automate retail processes and checklists.
System for organizing and optimizing field visits in retail operations.
App for personalized employee training and ongoing learning modules.
Dashboard for retail data insights and performance tracking.
Funding Insights of SimpliField
SimpliField has successfully raised a total of $15.38M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $11 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.38M
- Total Rounds 3
- Last Round Series A — $11M
- First Round $450,000
(Mar 2014)
- Investors Count 5
All 3 funding rounds of SimpliField with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $11M | Series A | – | Five Elms Capital | |
| Jun 2017 | $3.93M | Series A | – | – | |
| Mar 2014 | $450,000 | Seed | – | – |
7 investors in total: 7 institutional.
Investors in SimpliField
SimpliField has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Yoobic, Caphorn and Field Agent.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
B2B software companies are targeted for PE and growth-equity investments. | fiveelms.com | Kansas City, United States | ||
Early-stage tech startups are invested in by Runa Capital. | runacap.com | Luxembourg, Luxembourg | ||
Venture capital investments are directed toward startups by Caphorn. | 2009 | caphorn.vc | Paris, France | |
Startup accelerator programs are offered by 50 Partners. | 50partners.fr | |||
Seed-stage investments in startups are provided by Kima Ventures. | kimaventures.com | Paris, France | ||
Crowdsourced retail intelligence is gathered through freelancer mobile platform. | 2010 | fieldagent.net | Fayetteville, United States | |
Frontline employee experience platform for managing operational tasks | 2014 | yoobic.com | New York, United States |
Investor details for SimpliField
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People of SimpliField
16 people are tracked at SimpliField (5 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Jonathan Attal | Co-Founder | Leadership |
Georges Plancke | Co-Founder | Leadership |
Olivier Mayot | CTO | Leadership |
Georgeta Dumont | General Manager & VP Growth | Leadership |
Billy Ruck | VP, Revenue Optimization | Leadership |
Eléonore Vandewalle | RAF - Office Manager | Team |
Thomas Herbaut | Senior Engineer / Team Lead | Team |
Enzo Gambino | Project IT Manager | Data Engineer | Tech Lead | Product Owner | Team |
Mona Nourani | Senior CSM Grands Comptes | Team |
Kelly (Van Ingen) Kempner | Customer Success Manager | Team |
Mirko Marković | Full Stack Developer | Team |
Quentin Garcia | Product Manager | Team |
Thibault Fleury | Enterprise Account Manager | Team |
Mickaël Roy | Senior Fullstack Developer | Team |
Tao Fleury | AE | Team |
Julie (Henry) Ford | Customer Success Manager | Team |
Complete people profiles for SimpliField
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Timeline of SimpliField
5 dated milestones of SimpliField across 12 years, from founding to its latest funding, stage changes and deals.
- Founded SimpliField is founded.
- Funding First funding round of $450K.
- Funding Latest funding round, Series A, of $11.0M.
- Exit Acquired by Field Agent.
- Exit Acquired by Yoobic.
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Related news about Simplifield
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Frequently Asked Questions about SimpliField
SimpliField was founded in 2013 and raised its 1st funding round 1 year after it was founded.
SimpliField is headquartered in Paris, France.
SimpliField is a funded company, having raised a total of $15.38M across 3 funding rounds to date. The company's 1st funding round was a Seed of $450K, raised on Mar 2014.
SimpliField was founded in 2013 in Paris, France, as a B2B SaaS provider in the field management sector. Field audits are overseen, and sales along with merchandising activities are analyzed through the platform. Data collection, surveys, geo-tagging, timestamps, worker scheduling, and performance monitoring are facilitated. Real-time reports and analytics are generated for users. Key clients served include Tom Tailor, Europ Assistance, Aviva, and Courir.
SimpliField offers Employee Communication, Task Management, Store Visit & Audit, Onboarding & Microlearning, and Reporting & Analytics.
SimpliField has 7 investors. Key investors include Yoobic, Caphorn, Field Agent, Five Elms Capital, and Runa Capital.
Yes. SimpliField was acquired by Yoobic in April 2025.