About Field Agent
Field Agent is a company based in Fayetteville (United States) founded in 2010 by Kelly Miller, Henry Ho, and Rick West.. Field Agent has raised $4.5 million across 3 funding rounds from investors including Five Elms Capital. The company has 60 employees as of December 31, 2023. Field Agent has completed 3 acquisitions, including Shelfgram, SimpliField and Smack. Field Agent offers products and services including Mystery Shopping, Display Audit, Price Check, Ratings and Reviews, and Buy and Try. Field Agent operates in a competitive market with competitors including Upwork, Fiverr, Iziwork, Freelancer and Malt, among others.
- Headquarter Fayetteville, United States
- Employees 60 as on 31 Dec, 2023
- Founders Kelly Miller, Henry Ho, Rick West
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Sectors
RetailTechnology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Field Agent, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$4.5 M (USD)
in 3 rounds
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Latest Funding Round
- Investors
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Employee Count
60
as on Dec 31, 2023
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Investments & Acquisitions
Shelfgram
& 2 more
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Products & Services of Field Agent
Field Agent offers a comprehensive portfolio of products and services, including Mystery Shopping, Display Audit, Price Check, Ratings and Reviews, and Buy and Try. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Anonymous audits to evaluate store performance and gather data.
Checks product displays and shelf availability in stores.
Monitors pricing accuracy and competitiveness in retail locations.
Generates user feedback to promote and test products.
Facilitates product sampling and trials through agent network.
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Funding Insights of Field Agent
Field Agent has successfully raised a total of $4.5M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
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First Round
First Round
(11 Mar 2013)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2024 | Amount | Series A - Field Agent | Valuation | Five Elms Capital |
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| Feb, 2015 | Amount | Series A - Field Agent | Valuation | Five Elms Capital |
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| Mar, 2013 | Amount | Seed - Field Agent | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Field Agent
Field Agent has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Five Elms Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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B2B software companies are targeted for PE and growth-equity investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Field Agent
Field Agent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Shelfgram, SimpliField and Smack. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Retail insights are delivered to businesses via automated photo analysis.
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2018 | ||||
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Advertising services are provided by Smack in the Colombian market.
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2015 | ||||
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Saas for field teams
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Field Agent
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Field Agent Comparisons
Competitors of Field Agent
Field Agent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Upwork, Fiverr, Iziwork, Freelancer and Malt, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Businesses are connected with freelancers via an online marketplace.
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| domain | founded_year | HQ Location |
Freelance services are facilitated via an online multi-industry marketplace.
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| domain | founded_year | HQ Location |
Freelancers are matched with employers via an online job platform.
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| domain | founded_year | HQ Location |
An online marketplace is operated for freelancers in various industries.
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| domain | founded_year | HQ Location |
Freelance marketplace operated to connect experts with company projects.
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| domain | founded_year | HQ Location |
A call center automation platform is provided by Emissary.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Field Agent
Frequently Asked Questions about Field Agent
When was Field Agent founded?
Field Agent was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Where is Field Agent located?
Field Agent is headquartered in Fayetteville, United States.
Who is the current CEO of Field Agent?
Rick West is the current CEO of Field Agent. They have also founded this company.
Is Field Agent a funded company?
Field Agent is a funded company, having raised a total of $4.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Mar 11, 2013.
How many employees does Field Agent have?
As of Dec 31, 2023, the latest employee count at Field Agent is 60.
What does Field Agent do?
Field Agent was founded in 2010 in Fayetteville, United States, as an online marketplace for freelancers focused on retail sector intelligence. Business information is collected via crowdsourcing, including in-store audits, at-home research, opinion surveys, and product availability checks supported by photo verification and customer reviews. Freelancers are enabled to create profiles, select tasks, complete them, and receive payments through a mobile application available on Android and iOS platforms.
Who are the top competitors of Field Agent?
Field Agent's top competitors include Upwork, Fiverr and Freelancer.
What products or services does Field Agent offer?
Field Agent offers Mystery Shopping, Display Audit, Price Check, Ratings and Reviews, and Buy and Try.
How many acquisitions has Field Agent made?
Field Agent has made 3 acquisitions, including Shelfgram, SimpliField, and Smack.
Who are Field Agent's investors?
Field Agent has 1 investor. Key investors include Five Elms Capital.
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