About Field Agent
Field Agent is a Retail company based in Fayetteville (United States) founded in 2010 by Kelly Miller, Henry Ho, and Rick West. Crowdsourced retail intelligence is gathered through freelancer mobile platform. It operates in the Retail and Technology sectors. Field Agent has raised $4.5 million across 3 funding rounds from investors including Five Elms Capital. The company has 60 employees. Field Agent has completed 3 acquisitions, including Shelfgram, SimpliField and Smack. Its chief executive, as recorded, is Rick West. Its website fieldagent.net draws about 97 thousand monthly visits. Field Agent offers products and services including Mystery Shopping, Display Audit, Price Check, Ratings and Reviews, and Buy and Try. Its focus areas include In Store Retail Tech, Store Operations Management, Store Simulation and Enterprise Applications. Its legal entity is FIELD AGENT, INC. Its competitors include Upwork, Emissary and Superside; 3 of its 3 listed competitors have raised funding.
Company details
Field Agent was founded in 2010 in Fayetteville, United States, as an online marketplace for freelancers focused on retail sector intelligence. Business information is collected via crowdsourcing, including in-store audits, at-home research, opinion surveys, and product availability checks supported by photo verification and customer reviews. Freelancers are enabled to create profiles, select tasks, complete them, and receive payments through a mobile application available on Android and iOS platforms.
- Headquarters Fayetteville, United States
- Employees 60
- Founders Kelly Miller, Henry Ho, Rick West
- SectorsRetailTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website fieldagent.net
- Social LinkedIn X Facebook Instagram
- Legal Name Field Agent, Inc.
- Total Equity Funding$4.5M (USD)
in 3 rounds
- Investors
- Employee Count60
- Investments & AcquisitionsShelfgram
& 2 more
Products & Services of Field Agent
Field Agent offers a comprehensive portfolio of products and services, including Mystery Shopping, Display Audit, Price Check, Ratings and Reviews, and Buy and Try.
Anonymous audits to evaluate store performance and gather data.
Checks product displays and shelf availability in stores.
Monitors pricing accuracy and competitiveness in retail locations.
Generates user feedback to promote and test products.
Facilitates product sampling and trials through agent network.
Funding Insights of Field Agent
Field Agent has successfully raised a total of $4.5M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.5M
- Total Rounds 3
- First Round $2.5M
(Mar 2013)
- Investors Count 1
All 3 funding rounds of Field Agent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | Series A | – | Five Elms Capital | – | |
| Feb 2015 | $2M | Series A | – | Five Elms Capital | – |
| Mar 2013 | $2.5M | Seed | – | – |
1 investors in total: 1 institutional.
Investors in Field Agent
Field Agent has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Five Elms Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
B2B software companies are targeted for PE and growth-equity investments. | fiveelms.com | Kansas City, United States |
Investor details for Field Agent
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Field Agent
8 people are tracked at Field Agent (6 in leadership, 2 in team); the tracked headcount is 60.
| Name | Role | Group |
|---|---|---|
Kelly Miller | Co-Founder & CTO | Leadership |
Henry Ho | Co-Founder & Chief Strategy Officer | Leadership |
Rick West | Co-Founder & CEO | Leadership |
Emilie Bierschenk | Senior Vice President Of Marketing | Leadership |
Marc Yount | President/chief Commercial Officer | Leadership |
Kate Benitez | VP Of Channel And Business Development | Leadership |
Victoria McCartney | Human Resources Manager | Team |
Lauren Cowling | Unknown Role | Team |
Complete people profiles for Field Agent
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Investments & Acquisitions by Field Agent
Field Agent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Shelfgram, SimpliField and Smack.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Retail insights are delivered to businesses via automated photo analysis. | shelfgram.com | Toronto, Canada | 2018 | Jun 2024 | •••• | |
Saas for field teams | simplifield.com | Paris, France | 2013 | Oct 2022 | •••• | |
Advertising services are provided by Smack in the Colombian market. | smack.co | Colombia | 2015 | Jan 2019 | •••• |
Complete acquisition details for Field Agent
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- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Field Agent
6 dated milestones of Field Agent across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Field Agent is founded.
- Funding First funding round of $2.5M.
- Acquisition Acquires Smack.
- Acquisition Acquires SimpliField.
- Acquisition Acquires Shelfgram.
- Funding Latest funding round, Series A,.
Competitors of Field Agent
Field Agent has 3 listed competitors in our database, 3 of them funded. They include Upwork, Emissary and Superside.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| upwork.com | 1999 | San Francisco, United States | $140M | 2 | Businesses are connected with freelancers via an online marketplace. | |
| emissary.io | 2013 | New York, United States | $32.18M | 52 | A call center automation platform is provided by Emissary. | |
| superside.com | 2014 | Wilmington, United States | $33.5M | Digital marketing and application development services are provided globally. |
Detailed competitors of Field Agent
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- Full competitor set
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Web traffic of Field Agent
The website of Field Agent (fieldagent.net) receives about 97.1K visits a month and ranks #340,054 among all websites worldwide, #1,414 in Marketing and Advertising.
- Monthly visits97.1K
▲ 5.1% vs previous month
- Unique visitors53.8K
per month
- Global rank#340,054
among all websites
- Category rank#1,414
Business and Consumer Services · Marketing and Advertising
- Bounce rate34%
- Pages per visit3.2
- Average visit1 min 03 sec
- DevicesDesktop 6% · Mobile 94%
Websites whose visitors overlap most with Field Agent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| easyshiftapp.com | 100% | 20.5K | #1,460,017 | View details | |
checkpoints.com | checkpoints.com | 95% | #1,747,880 | – | |
shopandscan.com | shopandscan.com | 85% | – | ||
spidermetrix.com | spidermetrix.com | 85% | #1,086,653 | – | |
| mturk.com | 56% | #25,613 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Field Agent
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Field Agent (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Field Agent
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Frequently Asked Questions about Field Agent
Field Agent was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Field Agent is headquartered in Fayetteville, United States.
Rick West is the CEO of Field Agent, as recorded in our data. They have also founded this company.
Field Agent is a funded company, having raised a total of $4.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Mar 2013.
Field Agent has 60 employees.
Field Agent was founded in 2010 in Fayetteville, United States, as an online marketplace for freelancers focused on retail sector intelligence. Business information is collected via crowdsourcing, including in-store audits, at-home research, opinion surveys, and product availability checks supported by photo verification and customer reviews. Freelancers are enabled to create profiles, select tasks, complete them, and receive payments through a mobile application available on Android and iOS platforms.
Field Agent offers Mystery Shopping, Display Audit, Price Check, Ratings and Reviews, and Buy and Try.
Field Agent has made 3 acquisitions, including Shelfgram, SimpliField, and Smack.
Field Agent has 1 investor. Key investors include Five Elms Capital.
Field Agent operates through Field Agent, Inc..