Field Agent

Fayetteville, United States Founded: 2010 • Age: 16 yrs
Crowdsourced retail intelligence is gathered through freelancer mobile platform.
Annual revenue - Latest available
Total funding $4.5M 3 rounds
Employees 60 Tracked headcount
Investors 1 Known backers
Products 5 Services tracked
Competitors 11 Brand Intelligence

About Field Agent

Field Agent is a company based in Fayetteville (United States) founded in 2010 by Kelly Miller, Henry Ho, and Rick West. Field Agent has raised $4.5 million across 3 funding rounds from investors including Five Elms Capital. The company has 60 employees as of December 31, 2023. Field Agent has completed 3 acquisitions, including Shelfgram, SimpliField and Smack. Field Agent offers products and services including Mystery Shopping, Display Audit, Price Check, Ratings and Reviews, and Buy and Try. Field Agent operates in a competitive market with competitors including Upwork, Fiverr, Iziwork, Freelancer and Malt, among others.

  • Headquarter Fayetteville, United States
  • Employees 60 as on 31 Dec, 2023
  • Founders Kelly Miller, Henry Ho, Rick West
  • Sectors
    Retail
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Field Agent, Inc.
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $4.5 M (USD)

    in 3 rounds

  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    60

    as on Dec 31, 2023

  • Investments & Acquisitions
    Shelfgram

    & 2 more

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Products & Services of Field Agent

Field Agent offers a comprehensive portfolio of products and services, including Mystery Shopping, Display Audit, Price Check, Ratings and Reviews, and Buy and Try.

Product name locked
Category locked
Primary

Anonymous audits to evaluate store performance and gather data.

Product name locked
Category locked
Locked

Checks product displays and shelf availability in stores.

Product name locked
Category locked
Locked

Monitors pricing accuracy and competitiveness in retail locations.

Product name locked
Category locked
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Generates user feedback to promote and test products.

Product name locked
Category locked
Locked

Facilitates product sampling and trials through agent network.

People of Field Agent

Headcount 200-500
Employee Profiles 6
Employee Profiles
People
Emilie Bierschenk
Senior Vice President Of Marketing
People
Rick West
Chairman, Co-founder
People
Victoria McCartney
Human Resources Manager
People
Kate Benitez
VP Of Channel And Business Development

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Funding Insights of Field Agent

Field Agent has successfully raised a total of $4.5M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Field Agent

Field Agent has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Five Elms Capital.

All
Venture Fund
Investor Description Founded Year Domain Location
B2B software companies are targeted for PE and growth-equity investments.
Locked Locked Locked
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Investor details for Field Agent

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Field Agent

Field Agent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Shelfgram, SimpliField and Smack.

Investments
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Investment portfolio details for Field Agent

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Retail insights are delivered to businesses via automated photo analysis.
Locked Locked 2018 Locked
Advertising services are provided by Smack in the Colombian market.
Locked Locked 2015 Locked
Saas for field teams
Locked Locked 2013 Locked
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Complete acquisition details for Field Agent

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Field Agent

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Detailed financials for Field Agent

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  • Profit trends
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  • Financial ratios

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Field Agent Comparisons

Field Agent Primary company
Description
Crowdsourced retail intelligence is gathered through freelan...
Location
Fayetteville, United States
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
60
As of 2023
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Peer comparison for Field Agent

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Field Agent

Field Agent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Upwork, Fiverr, Iziwork, Freelancer and Malt, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Businesses are connected with freelancers via an online marketplace.
Locked Locked Locked
Freelance services are facilitated via an online multi-industry marketplace.
Locked Locked Locked
Freelancers are matched with employers via an online job platform.
Locked Locked Locked
An online marketplace is operated for freelancers in various industries.
Locked Locked Locked
Freelance marketplace operated to connect experts with company projects.
Locked Locked Locked
A call center automation platform is provided by Emissary.
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Detailed competitors of Field Agent

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
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  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Field Agent

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Complete news archive for Field Agent

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Field Agent

Field Agent was founded in 2010 and raised its 1st funding round 3 years after it was founded.

Field Agent is headquartered in Fayetteville, United States.

Rick West is the current CEO of Field Agent. They have also founded this company.

Field Agent is a funded company, having raised a total of $4.5M across 3 funding rounds to date.

As of Dec 31, 2023, the latest employee count at Field Agent is 60.

Field Agent was founded in 2010 in Fayetteville, United States, as an online marketplace for freelancers focused on retail sector intelligence. Business information is collected via crowdsourcing, including in-store audits, at-home research, opinion surveys, and product availability checks supported by photo verification and customer reviews. Freelancers are enabled to create profiles, select tasks, complete them, and receive payments through a mobile application available on Android and iOS platforms.

Field Agent's top competitors include Upwork, Fiverr and Freelancer.

Field Agent offers Mystery Shopping, Display Audit, Price Check, Ratings and Reviews, and Buy and Try.

Field Agent has made 3 acquisitions, including Shelfgram, SimpliField, and Smack.

Field Agent has 1 investor. Key investors include Five Elms Capital.

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