About Simply Better Brands
Simply Better Brands is a company based in Toronto (Canada) founded in 2017.. The company has 35 employees as of December 31, 2024. Simply Better Brands has completed 3 acquisitions, including BRN Group, Hervé and Jones Soda. Simply Better Brands offers products and services including TruBar and No BS Skincare. Simply Better Brands operates in a competitive market with competitors including Xponential Fitness, Forum Brands, Carnival Corporation, Tegna and Wasserman, among others.
- Headquarter Toronto, Canada
- Employees 35 as on 31 Dec, 2024
- Stage Public
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Sectors
Business Services
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Phone
*********
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Website
*********
- Legal Name Trubar Inc.
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Annual Revenue
$43.12 M (USD)71.7as on Dec 31, 2024
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Net Profit
$-16.73 M (USD)17.8as on Dec 31, 2024
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EBITDA
$-1.34 M (USD)47.08as on Dec 31, 2024
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Latest Funding Round
$306.52 K (USD), Post-IPO
Apr 17, 2024
- Investors
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Employee Count
35
as on Dec 31, 2024
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Investments & Acquisitions
BRN Group
& 2 more
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IPO & Listings of Simply Better Brands
Simply Better Brands is a publicly listed company on the TSXV with ticker symbol TRBR in Canada, operating in the Health technology sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Simply Better Brands
Simply Better Brands offers a comprehensive portfolio of products and services, including TruBar and No BS Skincare. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Plant-based protein bar emphasizing clean ingredients and taste
Clean formula skincare for real results and honest beauty
Funding Insights of Simply Better Brands
- Total Funding Total Funding
- Total Rounds 3
- Last Round Post-IPO — $306,516
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First Round
First Round
(21 Jul 2022)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2024 | Amount | Post-IPO - Simply Better Brands | Valuation |
investors |
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| Jan, 2023 | Amount | Post-IPO - Simply Better Brands | Valuation |
investors |
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| Jul, 2022 | Amount | Post-IPO - Simply Better Brands | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Simply Better Brands
Simply Better Brands has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include VRG Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment management services are provided by VRG Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Simply Better Brands
Simply Better Brands has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include BRN Group, Hervé and Jones Soda. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Limited information available
|
2020 | ||||
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Branding services are provided by BRN Group in New York.
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2019 | ||||
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Flavored sodas are produced and sold worldwide by Jones Soda.
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1996 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Simply Better Brands
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Simply Better Brands Comparisons
Competitors of Simply Better Brands
Simply Better Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xponential Fitness, Forum Brands, Carnival Corporation, Tegna and Wasserman, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Branding services are provided to clients by Xponential Fitness.
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| domain | founded_year | HQ Location |
Platform offering brand management solutions
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| domain | founded_year | HQ Location |
Provider of brand design services
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| domain | founded_year | HQ Location |
Digital media broadcasting and TV services are operated by Tegna.
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| domain | founded_year | HQ Location |
Digital marketing, branding, and SMM services are offered.
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| domain | founded_year | HQ Location |
Marketing and branding services are provided internationally by Pico Group.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Simply Better Brands
Frequently Asked Questions about Simply Better Brands
When was Simply Better Brands founded?
Simply Better Brands was founded in 2017 and raised its 1st funding round 5 years after it was founded.
Where is Simply Better Brands located?
Simply Better Brands is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
How many employees does Simply Better Brands have?
As of Dec 31, 2024, the latest employee count at Simply Better Brands is 35.
What is the annual revenue of Simply Better Brands?
Annual revenue of Simply Better Brands is $43.12M as on Dec 31, 2024.
What does Simply Better Brands do?
Simply Better Brands was founded in 2017 and is based in Toronto, Canada. Operations focus on the branding sector, where services such as strategy development, visual identity creation, and brand positioning are delivered to clients. The company maintains an online presence through its domain, simplybetterbrands.com, supporting remote and local engagements in the marketing industry. Geographic emphasis remains on Canadian markets, with potential for broader reach via digital tools.
Who are the top competitors of Simply Better Brands?
Simply Better Brands's top competitors include Xponential Fitness, Carnival Corporation and Forum Brands.
What products or services does Simply Better Brands offer?
Simply Better Brands offers TruBar and No BS Skincare.
Is Simply Better Brands publicly traded?
Yes, Simply Better Brands is publicly traded on TSXV under the ticker symbol TRBR.
How many acquisitions has Simply Better Brands made?
Simply Better Brands has made 3 acquisitions, including BRN Group, Hervé, and Jones Soda.
Who are Simply Better Brands's investors?
Simply Better Brands has 1 investor. Key investors include VRG Capital.
What is Simply Better Brands's ticker symbol?
The ticker symbol of Simply Better Brands is TRBR on TSXV.