About Simplytics
Simplytics is a Media & Entertainment company based in London (United Kingdom) founded in 2012, and was acquired by Integral Ad Science in February 2014. Mobile ad serving and analytics for campaigns are provided. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Ad Server and Mobile. Its legal entity is SIMPLYTICS LTD.
Company details
Simplytics is an UK based mobile ad serving and analytics company for managing all mobile, tablet, in-app and mobile web advertising campaigns. It offers analytics that measure engagement including metrics such as unique users, dwell time and full device breakdown. It allows the advertisers to see on which networks the ads are running, understand whether the ad was seen, justify investment into mobile with detailed metrics insights. The clients include Microsoft, Peugeot, Samsung, Starbucks and Virgin Media. Its acquired by Integral Ad Science which allows Integral to add mobile verification for both in-app and mobile web campaigns to its suite of solutions providing media quality coverage and view-able ad measurement across all screens.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsMedia & Entertainment
- Website simplytics.com
- Social LinkedIn X Facebook
- Acquired by Integral Ad Science (Feb 2014)
- Legal Name Simplytics Ltd
- Date of Incorporation 05 Apr, 2012
- Jurisdiction LONDON
- Investors
- Acquired byIntegral Ad Science
(Feb 2014)
Investors in Simplytics
Simplytics has secured backing from 1 investor. Prominent investors backing the company include Integral Ad Science.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AI powered ad fraud detection software | 2009 | integralads.com | New York, United States |
Investor details for Simplytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Simplytics
2 dated milestones of Simplytics across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Simplytics is founded.
- Exit Acquired by Integral Ad Science.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Simplytics
Simplytics was founded in 2012.
Simplytics is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Simplytics is an UK based mobile ad serving and analytics company for managing all mobile, tablet, in-app and mobile web advertising campaigns. It offers analytics that measure engagement including metrics such as unique users, dwell time and full device breakdown. It allows the advertisers to see on which networks the ads are running, understand whether the ad was seen, justify investment into mobile with detailed metrics insights. The clients include Microsoft, Peugeot, Samsung, Starbucks and Virgin Media. Its acquired by Integral Ad Science which allows Integral to add mobile verification for both in-app and mobile web campaigns to its suite of solutions providing media quality coverage and view-able ad measurement across all screens.
Simplytics has 1 investor. Key investors include Integral Ad Science.
Simplytics operates through Simplytics Ltd.
Yes. Simplytics was acquired by Integral Ad Science in February 2014.