About Sina
Sina is a Media & Entertainment company based in China founded in 1998 by Wang Zhidong, Jiang Fengnian, Wang Yan, and Zhidong Wang. Sina has completed 1 acquisition, including Aicai. Its chief executive, as recorded, is Zhidong Wang. Its website sina.com.cn draws about 46.5 million monthly visits. Its focus areas include Internet First Media, News Portals, Publishers and Global.
Company details
Provider of product testing and review services. This platform facilitates the connection between manufacturers and consumers, offering opportunities for individuals to test products before purchase. Users submit reviews and feedback, providing valuable insights for both manufacturers and potential buyers. The service includes a variety of product categories and features user-generated content, such as reviews and articles.
- Headquarters China
- Founders Wang Zhidong, Jiang Fengnian, Wang Yan, Zhidong Wang
- SectorsMedia & Entertainment
- Website category News and Media
- Emailβ’β’β’β’β’β’β’β’
- Website sina.com.cn
- Social LinkedIn X Facebook
- Latest Funding Round$5.78M (USD), Post-IPO
Aug 2020
- InvestorsCITIC Capital
& 2 more
- Investments & Acquisitions
Funding Insights of Sina
- Total Rounds 3
- Last Round Post-IPO β $5.78M
- First Round $180M
(Sep 2009)
- Investors Count 3
All 3 funding rounds of Sina with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2020 | $5.78M | Post-IPO | β | β | β |
| Nov 2013 | $700M | Post-IPO | β | β | β |
| Sep 2009 | $180M | Post-IPO | β | β |
3 investors in total: 3 institutional.
Investors in Sina
Sina has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include CITIC Capital, FountainVest and Sequoia Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
FountainVest is involved in investment or financial services. | fountainvest.com | |||
Commercial ecological platform projects are targeted by this corporate fund. | 2002 | citiccapital.com | Hong Kong, China | |
Venture capital firm focused on early-stage investments | sequoiacap.cn | Beijing, China |
Investor details for Sina
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Sina
21 people are tracked at Sina (11 in leadership, 5 in board & advisors, 5 in team).
| Name | Role | Group |
|---|---|---|
Wang Zhidong | Founder | Leadership |
Jiang Fengnian | Co-Founder | Leadership |
Wang Yan | Co-Founder | Leadership |
Zhidong Wang | Co-Founder & CEO | Leadership |
Charles Chao | CEO | Leadership |
Vivian Ji | HR Director, Od/talent /leadership & Performance Management | Leadership |
Bonnie Yi Zhang | CFO | Leadership |
Hong Du | COO & President | Leadership |
Valen Wang | HR Director | Leadership |
Zhaoyi Feng | Director, SINA Finance Global Dept. | Leadership |
Eric Lu | IT Director | Leadership |
Ter Fung Tsao | Independent Director | Board & advisors |
Song-Yi Zhang | Independent Director | Board & advisors |
Yan Wang | Independent Director | Board & advisors |
James Jianzhang Liang | Independent Director | Board & advisors |
Yichen Zhang | Independent Director | Board & advisors |
Qingxu Deng | SVP, Operations | Team |
Bin Zheng | SVP, Human Resources | Team |
Zhenlin Zhou | PM ( Weibo Government Version Project Team ) | Team |
Xin Wang | Ios Software Developer | Team |
1 more people are available in the full profile.
Complete people profiles for Sina
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Sina
Sina has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Aicai.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Lotteries and sports betting are facilitated via an online platform. | aicai.com | Shenzhen, China | 2006 | Jun 2014 | β’β’β’β’ |
Complete acquisition details for Sina
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Sina
4 dated milestones of Sina across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Sina is founded.
- Funding First funding round of $180.0M.
- Acquisition Acquires Aicai.
- Funding Latest funding round, Post-IPO, of $5.8M.
Web traffic of Sina
The website of Sina (sina.com.cn) receives about 46.5M visits a month and ranks #1,270 among all websites worldwide, #154 in News and Media.
- Monthly visits46.5M
▲ 7.4% vs previous month
- Unique visitors11.8M
per month
- Global rank#1,270
among all websites
- Category rank#154
News and Media
- Bounce rate57%
- Pages per visit2.9
- Average visit2 min 52 sec
- DevicesDesktop 76% Β· Mobile 24%
Websites whose visitors overlap most with Sina. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sohu.com | 100% | 64.1M | #723 | View details | |
163.com | 163.com | 99% | #315 | β | |
news.qq.com | news.qq.com | 82% | #5,262 | β | |
| ifeng.com | 82% | 47.3M | #972 | View details | |
| xinhuanet.com | 72% | 5.1M | #17,210 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Sina
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Sina
Complete news archive for Sina
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Sina
Sina was founded in 1998 and raised its 1st funding round 11 years after it was founded.
Sina is headquartered in China.
Zhidong Wang is the CEO of Sina, as recorded in our data. They have also founded this company.
Provider of product testing and review services. This platform facilitates the connection between manufacturers and consumers, offering opportunities for individuals to test products before purchase. Users submit reviews and feedback, providing valuable insights for both manufacturers and potential buyers. The service includes a variety of product categories and features user-generated content, such as reviews and articles.
Sina has made 1 acquisition, including Aicai.
Sina has 3 investors. Key investors include CITIC Capital, FountainVest, and Sequoia Capital.
The website of Sina receives about 46.5 million visits a month and ranks #1,270 among all websites worldwide.

