About Sip Direct
Sip Direct is a Consumer company based in New Delhi (India) founded in 2021 by Angad Singh. Online platform for purchasing and delivering liquor, sodas, and cocktail mixes. It operates on a D2C and B2C model. The company has 14 employees. Its chief executive, as recorded, is Angad Singh. Its website sipdirect.com draws about 86 thousand monthly visits. Its Indian entity Ontap Direct Private Limited reported revenue of ₹2.36 Cr. Sip Direct offers products and services including Online Liquor Store, Grandpa's Apple Pie Whiskey, Champagne and Roses Cocktail, Hot Buttered Rum, and SIP Assist. Its focus areas include Ecommerce, Beverages, Liquor Delivery and Food and Agriculture Tech. Its competitors include HipBar, Liquesip and Spiritzone; 1 of its 3 listed competitors has raised funding.
Company details
SipDirect operates as an online store specializing in alcohol, sodas, and mixers, allowing customers to order products for doorstep delivery. The platform features a user-friendly interface for browsing and purchasing beverages, along with additional services like hiring mixologists for events. Based in Gurugram, India, it serves individual consumers seeking convenient shopping options, focusing on quality selections and fast delivery to enhance user experience.
- Headquarters New Delhi, India
- Employees 14
- Founders Angad Singh
- SectorsConsumer
- Website category Finance · Accounting and Auditing
- Email••••••••
- Phone•••• ••••
- Website sipdirect.com
- Social LinkedIn X Facebook Instagram YouTube Threads
- Legal Name Ontap Direct Pvt Ltd
- Date of Incorporation 23 Sep, 2021
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹2.36 Cr
FY 2023 · +181831% YoY
- Net Loss-₹22.5 Lakh
FY 2023 · -10% margin
- EBITDA-₹21.4 Lakh
FY 2023 · -9% margin
- Employee Count14
Associated legal entities of Sip Direct
Sip Direct operates through Ontap Direct Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ontap Direct Private Limited CIN U93000DL2021PTC387033 | Active | 23 Sep 2021 | New Delhi, Delhi | ₹2.4 Cr | 14 | 4 | View details |
Products & Services of Sip Direct
Sip Direct offers a comprehensive portfolio of products and services, including Online Liquor Store, Grandpa's Apple Pie Whiskey, Champagne and Roses Cocktail, Hot Buttered Rum, and SIP Assist.
Platform for ordering and delivering alcohol and mixers online.
Whiskey cocktail ideal for cozy, seasonal sipping occasions.
Effervescent drink blending champagne with floral notes for events.
Warm rum-based cocktail for winter gatherings and holidays.
Hiring service for mixologists to assist at parties.
Apps and channels of Sip Direct
its YouTube channel Sip has 17.1K subscribers and 17 videos.
Videos from Sip Direct
The most watched videos on Sip Direct's YouTube channel, Sip (17.1K subscribers). Click a video to play it here.
More on Sip.
Board of directors of Ontap Direct Private Limited (Sip Direct)
Ontap Direct Private Limited is the primary company behind Sip Direct. The board of Ontap Direct Private Limited currently have 4 directors; the longest-serving is Ruchi Negi, appointed in 2021. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ruchi Negi DIN 09331240 | Director | 23 Sep 2021 | 5 yrs 1 mo | Ontap Direct Private Limited |
| Ashish Verma DIN 07661970 | Director | 23 Sep 2021 | 5 yrs 1 mo | Ontap Direct Private Limited |
| Angad Singh DIN 09395388 | Director | 11 Nov 2021 | 4 yrs 11 mo | Ontap Direct Private Limited |
| Hitesh Mediratta DIN 09033106 | Director | 11 Nov 2021 | 4 yrs 11 mo | Ontap Direct Private Limited |
People of Sip Direct
1 people are tracked at Sip Direct (1 in leadership); the tracked headcount is 14.
| Name | Role | Group |
|---|---|---|
| Co-Founder, CEO | Leadership |
Complete people profiles for Sip Direct
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- Full employee list
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Verified entity values are shown only after access is granted.
Financials of Sip Direct
Figures of Ontap Direct Private Limited, the primary company behind Sip Direct, for FY 2023. Revenue was ₹2.36 Cr (+181831% year on year). Net loss was -₹22.5 Lakh (-10% margin). EBITDA was -₹21.4 Lakh (-9% margin).
- ₹2.36 CrRevenue · FY 2023 · +181831% YoY
- -₹22.5 LakhNet loss · -10% margin
- -₹21.4 LakhEBITDA · -9% margin
- ₹6.12 CrPaid-up capital
- 14Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Ontap Direct Private Limited are on its company page.
Detailed financial statements for Sip Direct
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Competitors of Sip Direct
Sip Direct has 3 listed competitors in our database, 1 of them funded. They include HipBar, Liquesip and Spiritzone.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hipbar.com | 2015 | Chennai, India | $4.24M | 10 | Bars and liquor stores are discovered via a mobile app. | |
| liquesip.com | 2020 | Kolkata, India | 34 | Online platform for slot games with easy registration and deposits. | ||
| spiritzone.in | 2020 | Thane, India | An app-based platform for ordering and delivering alcohol conveniently. |
Detailed competitors of Sip Direct
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Sip Direct
The website of Sip Direct (sipdirect.com) receives about 86.2K visits a month and ranks #514,386 among all websites worldwide, #1,281 in Accounting and Auditing.
- Monthly visits86.2K
▲ 57.2% vs previous month
- Unique visitors32.6K
per month
- Global rank#514,386
among all websites
- Category rank#1,281
Finance · Accounting and Auditing
- Bounce rate40%
- Pages per visit3.1
- Average visit2 min 30 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Sip Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bevco.in | bevco.in | 100% | #464,226 | – | |
| winepalacegoa.com | 93% | #415,838 | View details | ||
livingliquidz.com | livingliquidz.com | 82% | #69,472 | – | |
| radicokhaitan.com | 82% | 69.8K | #613,282 | View details | |
| slurrp.com | 82% | #46,172 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Sip Direct
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alcoholic & Tobacco Products
3 companies that operate in the same segment as Sip Direct (Alcoholic & Tobacco Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Flavored craft beers are produced and distributed by Bira 91. | 2015 | Delhi, Delhi, India | USD 456.92 M | USD 105.75 M | 1,020 | |
Brand of multi-category alcoholic spirits | 2017 | Delhi, Delhi, India | USD 9.83 M | USD 3.99 M | 54 | |
Brand of beer and spirits | 2017 | Gurugram, Haryana, India | USD 8.89 M | USD 2.66 M | 33 |
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Frequently Asked Questions about Sip Direct
Sip Direct was founded in 2021.
Sip Direct is headquartered in New Delhi, India. It is registered at New Delhi, Delhi, India.
Angad Singh is the CEO of Sip Direct, as recorded in our data. They have also founded this company.
Sip Direct has 14 employees.
The primary company behind Sip Direct, Ontap Direct Private Limited, reported revenue of ₹2.36 Cr for FY 2023, up 181831% year on year.
SipDirect operates as an online store specializing in alcohol, sodas, and mixers, allowing customers to order products for doorstep delivery. The platform features a user-friendly interface for browsing and purchasing beverages, along with additional services like hiring mixologists for events. Based in Gurugram, India, it serves individual consumers seeking convenient shopping options, focusing on quality selections and fast delivery to enhance user experience.
Sip Direct's top competitors include HipBar, Spiritzone and Liquesip.
Sip Direct offers Online Liquor Store, Grandpa's Apple Pie Whiskey, Champagne and Roses Cocktail, Hot Buttered Rum, and SIP Assist.
Sip Direct operates through Ontap Direct Private Limited.
The legal entities of Sip Direct currently have 4 directors, including Angad Singh, Hitesh Mediratta, Ruchi Negi and others.