About SiriusDecisions
SiriusDecisions is a company based in Wilton (United States) founded in 2001 was acquired by Forrester in November 2018. SiriusDecisions operates in a competitive market with competitors including Ipsos, ICF, NewtonX, Ebiquity and VTT, among others.
- Headquarter Wilton, United States
- SectorsBusiness Services
- Website siriusdecisions.com
- Social LinkedIn
- Acquired by Forrester (Nov 2018)
Funding Insights of SiriusDecisions
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of SiriusDecisions with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2014 | – | Series A | – | JMI Management | – |
2 investors in total: 2 institutional.
Investors in SiriusDecisions
SiriusDecisions has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Forrester and JMI Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing in software companies | – | jmi.com | Baltimore, United States | |
Research and advisory company offering business news, blogs and webcasts | 1983 | forrester.com | Cambridge, United States |
Investor details for SiriusDecisions
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of SiriusDecisions
352 people are tracked at SiriusDecisions (149 in leadership, 203 in team).
| Name | Role | Group |
|---|---|---|
Kim Perillo | Vice President, Product Operations | Leadership |
Steve Casey | Vp, Research Director | Leadership |
Jon Erickson | Vice President, Practice Lead, Demand Generation Consulting Products | Leadership |
Sucharita Kodali | Vice President And Principal Analyst | Leadership |
George F. Colony | Chairman & CEO | Leadership |
Andrew Cox | Chief Marketing Officer | Leadership |
James McQuivey | Vp, Principal Analyst | Leadership |
Joe O'Brien | VP Cio, CTO & CISO Executive Programs & Executive Partner | Leadership |
Oluwasanmi Oboye | Data Partner | Leadership |
Beth Caplow | Vice-president, Go-to-market And Portfolio Marketing | Leadership |
Jen Sanning | Executive Partner | Leadership |
Cortney Eldridge | Director, Data Quality | Leadership |
Katerina Gryparis | Vp, Executive Partner | Leadership |
Chris Finn | Chief Financial Officer | Leadership |
Carrie Johnson | Chief Product Officer | Leadership |
Shannon Colford | Data Partner | Leadership |
Jinan Budge | Vice President, Principal Analyst Serving Security & Risk Professionals | Leadership |
Stephanie Balaouras | VP & Group Director, Security & Risk, Infrastructure & Operations, App Development Research | Leadership |
Paul Miller | Vice-president & Principal Analyst | Leadership |
Martha Bennett | Vp, Principal Analyst | Leadership |
332 more people are available in the full profile.
Complete people profiles for SiriusDecisions
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SiriusDecisions
3 dated milestones of SiriusDecisions across 17 years, from founding to its latest funding, stage changes and deals.
- Founded SiriusDecisions is founded.
- Funding First funding round.
- Exit Acquired by Forrester.
Competitors of SiriusDecisions
SiriusDecisions operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ipsos, ICF, NewtonX, Ebiquity and VTT, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ipsos.com | 1975 | Paris, France | – | 20,000 | Online market research data is delivered for diverse sectors. | |
| icf.com | 1969 | United States | – | 9,000 | IT suite and market research services are provided worldwide. | |
| newtonx.com | 2016 | New York, United States | $47M | 52 | AI-powered marketplace facilitates expert knowledge access for corporates. | |
| ebiquity.com | 1997 | London, United Kingdom | – | 652 | Data-driven insights for media and marketing performance are provided. | |
| vttresearch.com | 1942 | Espoo, Finland | – | – | Technology-focused research and consulting services are provided by VTT. | |
| escalent.co | 1975 | Livonia, United States | – | 481 | Brand management and marketing exploration services are provided by Escalent. | |
| adlittle.com | 1886 | Brussels, Belgium | – | 54 | Provider of business strategy, digital transformation, and consulting services for various industries | |
| accelerationcc.com | 2018 | Los Angeles, United States | – | 154 | Market research and communication services are provided in Los Angeles. | |
| behaviolabs.com | 2015 | San Francisco, United States | $2.45M | 5 | Market research services are provided by Behavio since 2015. | |
| savanta.com | 2019 | London, United Kingdom | – | 153 | Offers market research, data analytics, and consulting services for brands globally. |
Detailed competitors of SiriusDecisions
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SiriusDecisions
Websites that share an audience with SiriusDecisions (siriusdecisions.com).
Websites whose visitors overlap most with SiriusDecisions. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| marketingsherpa.com | 100% | – | #1,193,587 | View details | |
thenoesisgroup.com | thenoesisgroup.com | 91% | – | – | – |
csoinsights.com | csoinsights.com | 89% | – | – | – |
siriusdecisionssummit.com | siriusdecisionssummit.com | 88% | – | – | – |
| bridgegroupinc.com | 83% | 2.9K | #5,603,037 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for SiriusDecisions
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Siriusdecisions
Complete news archive for SiriusDecisions
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SiriusDecisions
10 companies that operate in the same segment as SiriusDecisions (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about SiriusDecisions
SiriusDecisions was founded in 2001 and raised its 1st funding round 13 years after it was founded.
SiriusDecisions is headquartered in Wilton, United States.
SiriusDecisions was founded in 2001 in Wilton, United States, as a B2B research and advisory firm. Actionable intelligence, frameworks, and guidance are delivered to professionals in marketing, sales, and product management through subscription-based memberships. E-learning courses are offered via SiriusPathways, while the Command Center supports performance benchmarking and resource strategies. SiriusTools enables planning and measurement of processes, and SiriusPerspectives provides insights on topics like account-based marketing and sales enablement.
SiriusDecisions has 2 investors. Key investors include Forrester, and JMI Management.
Yes. SiriusDecisions was acquired by Forrester in November 2018.

