About Smarkets
Smarkets is a Media & Entertainment company based in London (United Kingdom) founded in 2008 by Donald Trost. Sports betting exchange platform facilitated for user-to-user wagers. It operates in the Media & Entertainment and Consumer sectors. Smarkets has raised $5.3 million across 5 funding rounds from investors including Susquehanna Growth Equity, Passion Capital and T Capital. The company has 109 employees. Smarkets was last valued at $14.4 million in January 2015. Its website smarkets.com draws about 1.6 million monthly visits. Its focus areas include Gambling Tech, Online Gambling Platforms, Betting and Diversified. Its legal entity is SMARKETS LIMITED. Its competitors include Who Knows Wins, Betmate and PickGuru; 2 of its 3 listed competitors have raised funding.
Company details
Smarkets Limited operates a Web-based person-to-person prediction based betting exchange platform with significantly better odds than the competition. It allows its users to bet directly with other users on many sporting events. The company also offers a browser-based stock market game for products sold on Amazon.com, political elections, and current affairs. The platform has handled over 1 billion of bets since launching in 2010. Smarkets offer the margin of around 1 in total commission on trades whereas traditional sports betting takes around 15 margin on bets from traders. The company was founded in 2008 and is based in London, the United Kingdom.
- Headquarters London, United Kingdom
- Employees 109
- Founders Donald Trost
- Stage Minicorn
- SectorsMedia & EntertainmentConsumer
- Website category Gambling · Sports Betting
- Website smarkets.com
- Social LinkedIn X
- Legal Name Smarkets Limited
- Date of Incorporation 17 Jan, 2008
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$27.86 M (USD)as on Dec 31, 2021
- Net Profit-$22.62 M (USD)-3714as on Dec 31, 2021
- EBITDA-$23.42 M (USD)-3222as on Dec 31, 2021
- Total Equity Funding$5.3M (USD)
in 5 rounds
- InvestorsSusquehanna Growth Equity
& 5 more
- Employee Count109
Funding Insights of Smarkets
Smarkets has successfully raised a total of $5.3M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.3M
- Total Rounds 5
- First Round $200,000
(Jun 2008)
- Investors Count 6
All 5 funding rounds of Smarkets with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | Series B | – | Susquehanna Growth Equity | ||
| Jan 2015 | $1.1M | Series A | $14.4M | – | – |
| Feb 2013 | $2.7M | Series A | $12.85M | Passion Capital | |
| May 2011 | $1.3M | Seed | $••••• | Passion Capital | |
| Jun 2008 | $200,000 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2015 | $14.4M | •••••••• |
| Feb 2013 | $12.85M | •••••••• |
| May 2011 | $••••• | •••••••• |
Full valuation and stage history of Smarkets
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
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Verified entity values are shown only after access is granted.
Last known valuation $14.4M (Jan 2015). 6 investors in total: 3 institutional and 3 angel.
Investors in Smarkets
Smarkets has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Susquehanna Growth Equity, Passion Capital and T Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm | sgep.com | Bala Cynwyd, United States | ||
Tech focused Early stage VC Firm investing in Europe and the UK | passioncapital.com | London, United Kingdom | ||
Venture capital firm focused on multiple sectors | t.capital | Hamburg, Germany | ||
SG Stefan Glaenzer | German angel investor in India, early backer of Last.fm, active in tech startups | unknown_10c669e7b674485ca | ||
AZ Alex Zubillaga | unknown_af6488fb95eb40649 | |||
TH Tom Hulme | British angel investor, GV partner, active in Indian startups | unknown_08c472c16ffc4e63a |
Investor details for Smarkets
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Smarkets
21 people are tracked at Smarkets (14 in leadership, 7 in team); the tracked headcount is 109.
| Name | Role | Group |
|---|---|---|
Donald Trost | Co-Founder | Leadership |
Joe Pope | Senior People & Culture Partner | Leadership |
Adam Baylis | Marketing Director | Leadership |
Larisa Ionescu, ACCA, CFE | Head Of Finance | Leadership |
Sheldon Hanai | Chief Product Officer | Leadership |
Ryan Caruana | Head Of International | Leadership |
Jason Trost | Founder and CEO | Leadership |
Sarah Hilal | Head Of People | Leadership |
Stacey-Leigh Pickering | Head Of Aml, Compliance & Customer Operations | Leadership |
Andrei Craciunoiu | Director of Product | Leadership |
Roza D'Cruz | Lead Talent Partner | Leadership |
Jaz Jagdeo | Head of People | Leadership |
William Chambers | Chief Operating Officer | Leadership |
Natasha Bigdely | Talent Partner | Leadership |
Gary McGeoch | Business Operations Lead | Team |
Rachel Saliba | Deputy MLRO | Team |
Raymond Cheng | Senior Finance Manager | Team |
David Byrne | Product Manager | Team |
Barbara Ruttkayová | Compliance Operations Analyst | Team |
Jamie Armstrong | Finance Operations Manager | Team |
1 more people are available in the full profile.
Complete people profiles for Smarkets
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Smarkets
4 dated milestones of Smarkets across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Smarkets is founded.
- Funding First funding round of $200K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B,.
Competitors of Smarkets
Smarkets has 3 listed competitors in our database, 2 of them funded. They include Who Knows Wins, Betmate and PickGuru.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| whoknowswins.com | 2015 | Cardiff, United Kingdom | 9 | Sports prediction games with cash prizes are offered online. | ||
| betmate.app | 2020 | Liverpool, United Kingdom | $2M | 6 | Fantasy football betting platform provided for peer wagers on games. | |
| pickguru.app | 2021 | London, United Kingdom | $3.46M | 6 | Provider of P2P sports betting platform |
Detailed competitors of Smarkets
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Smarkets
The website of Smarkets (smarkets.com) receives about 1.6M visits a month and ranks #34,837 among all websites worldwide, #921 in Sports Betting.
- Monthly visits1.6M
- Unique visitors126.9K
per month
- Global rank#34,837
among all websites
- Category rank#921
Gambling · Sports Betting
- Bounce rate33%
- Pages per visit6.2
- Average visit7 min 51 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with Smarkets. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| matchbook.com | 100% | 552.8K | #68,659 | View details | |
betdaq.com | betdaq.com | 82% | #94,864 | – | |
betfred.com | betfred.com | 80% | #14,319 | – | |
matchedbettingblog.com | matchedbettingblog.com | 77% | #79,257 | – | |
| oddsmonkey.com | 76% | #59,504 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Smarkets
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Related news about Smarkets
Complete news archive for Smarkets
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Frequently Asked Questions about Smarkets
Smarkets was founded in 2008.
Smarkets is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Smarkets is a funded company, having raised a total of $5.3M across 5 funding rounds to date. The company's 1st funding round was a Seed of $200K, raised on Jun 2008.
Smarkets has 109 employees.
Annual revenue of Smarkets is $27.86M as on Dec 31, 2021.
Smarkets Limited operates a Web-based person-to-person prediction based betting exchange platform with significantly better odds than the competition. It allows its users to bet directly with other users on many sporting events. The company also offers a browser-based stock market game for products sold on Amazon.com, political elections, and current affairs. The platform has handled over 1 billion of bets since launching in 2010. Smarkets offer the margin of around 1 in total commission on trades whereas traditional sports betting takes around 15 margin on bets from traders. The company was founded in 2008 and is based in London, the United Kingdom.
Smarkets's top competitors include Betmate, Who Knows Wins and PickGuru.
Smarkets has 6 investors. Key investors include Susquehanna Growth Equity, Passion Capital, T Capital, Stefan Glaenzer, and Alex Zubillaga.
The valuation of Smarkets is $14.4M as of Jan 2015.
Smarkets operates through Smarkets Limited.
The website of Smarkets receives about 1.6 million visits a month and ranks #34,837 among all websites worldwide.