Smarkets

London, United Kingdom Founded: 2008 • Age: 18 yrs
Sports betting exchange platform facilitated for user-to-user wagers.
Annual revenue $27.9M Latest available
Total funding $5.3M 5 rounds
Employees 109 Tracked headcount
Investors 6 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Smarkets

Smarkets is a company based in London (United Kingdom) founded in 2008 by Donald Trost. Smarkets has raised $5.3 million across 5 funding rounds from investors including Susquehanna Growth Equity, Passion Capital and T Capital. The company has 109 employees as of December 31, 2020. Smarkets operates in a competitive market with competitors including Lucra Sports, Novig, Prophet Exchange, Who Knows Wins and Splash Sports, among others.

  • Headquarter London, United Kingdom
  • Employees 109 as on 31 Dec, 2020
  • Founders Donald Trost
  • Stage Minicorn
  • Sectors
    Media & Entertainment
    Consumer
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Smarkets Limited
  • Date of Incorporation 17 Jan, 2008
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Media & Entertainment → Sports, Events & Attractions Unlock Sub-Sector Unlock Segment
Consumer → Sports, Leisure & Outdoor Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $27.86 M (USD)
    0
    as on Dec 31, 2021
  • Net Profit
    -$22.62 M (USD)
    -3714
    as on Dec 31, 2021
  • EBITDA
    -$23.42 M (USD)
    -3222
    as on Dec 31, 2021
  • Total Equity Funding
    $5.3 M (USD)

    in 5 rounds

  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    109

    as on Dec 31, 2020

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People of Smarkets

Headcount 50-200
Employee Profiles 20
Employee Profiles
People
Joe Pope
Senior People & Culture Partner
People
Gary McGeoch
Business Operations Lead
People
Larisa Ionescu, ACCA, CFE
Head Of Finance
People
Sheldon Hanai
Chief Product Officer

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Funding Insights of Smarkets

Smarkets has successfully raised a total of $5.3M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Smarkets

Smarkets has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Susquehanna Growth Equity, Passion Capital and T Capital.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Private equity firm
Locked Locked Locked
Tech focused Early stage VC Firm investing in Europe and the UK
Locked Locked Locked
Venture capital firm focused on multiple sectors
Locked Locked Locked
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Investor details for Smarkets

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  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Smarkets

Investments
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Investment portfolio details for Smarkets

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  • Transaction dates
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Financial Statements - Smarkets

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Detailed financials for Smarkets

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  • Profit trends
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Smarkets Comparisons

Smarkets Primary company
Description
Sports betting exchange platform facilitated for user-to-use...
Location
London, United Kingdom
Founded Year
2008
Annual Revenue
$27.86 M (USD)
Net Profit
-$22.62 M (USD)
EBITDA
-$23.42 M (USD)
Employees
109
As of 2020
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Peer comparison for Smarkets

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Competitors of Smarkets

Smarkets operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lucra Sports, Novig, Prophet Exchange, Who Knows Wins and Splash Sports, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Provider of P2P sports betting platform
Locked Locked Locked
Provider of a P2P sports betting platform
Locked Locked Locked
Betting exchange platform for multiple sports is provided.
Locked Locked Locked
Sports prediction games with cash prizes are offered online.
Locked Locked Locked
Provider of a social sports betting platform
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Detailed competitors of Smarkets

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
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Latest news on Smarkets

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Complete news archive for Smarkets

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Smarkets

Smarkets was founded in 2008.

Smarkets is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Smarkets is a funded company, having raised a total of $5.3M across 5 funding rounds to date.

As of Dec 31, 2020, the latest employee count at Smarkets is 109.

Annual revenue of Smarkets is $27.86M as on Dec 31, 2021.

Smarkets Limited operates a Web-based person-to-person prediction based betting exchange platform with significantly better odds than the competition. It allows its users to bet directly with other users on many sporting events. The company also offers a browser-based stock market game for products sold on Amazon.com, political elections, and current affairs. The platform has handled over 1 billion of bets since launching in 2010. Smarkets offer the margin of around 1 in total commission on trades whereas traditional sports betting takes around 15 margin on bets from traders. The company was founded in 2008 and is based in London, the United Kingdom.

Smarkets's top competitors include Novig, Lucra Sports and Splash Sports.

Smarkets has 6 investors. Key investors include Susquehanna Growth Equity, Passion Capital, T Capital, Stefan Glaenzer, and Alex Zubillaga.

The valuation of Smarkets is $14.4M as of Jan 2015.

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