About Smarkets
Smarkets is a company based in London (United Kingdom) founded in 2008 by Donald Trost.. Smarkets has raised $5.3 million across 5 funding rounds from investors including Susquehanna Growth Equity, Passion Capital and T Capital. The company has 109 employees as of December 31, 2020. Smarkets operates in a competitive market with competitors including Lucra Sports, Novig, Prophet Exchange, Who Knows Wins and Splash Sports, among others.
- Headquarter London, United Kingdom
- Employees 109 as on 31 Dec, 2020
- Founders Donald Trost
- Stage Minicorn
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Sectors
Media & EntertainmentConsumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Smarkets Limited
- Date of Incorporation 17 Jan, 2008
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
$27.86 M (USD)0as on Dec 31, 2021
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Net Profit
$-22.62 M (USD)-3714as on Dec 31, 2021
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EBITDA
$-23.42 M (USD)-3222as on Dec 31, 2021
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Total Equity Funding
$5.3 M (USD)
in 5 rounds
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Latest Funding Round
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Investors
Susquehanna Growth Equity
& 5 more
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Employee Count
109
as on Dec 31, 2020
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Funding Insights of Smarkets
Smarkets has successfully raised a total of $5.3M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Last Round
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First Round
First Round
(19 Jun 2008)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2021 | Amount | Series B - Smarkets | Valuation | Susquehanna Growth Equity | |
| Jan, 2015 | Amount | Series A - Smarkets | Valuation |
investors |
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| Feb, 2013 | Amount | Series A - Smarkets | Valuation | Passion Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Smarkets
Smarkets has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Susquehanna Growth Equity, Passion Capital and T Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity firm
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Founded Year | Domain | Location | |
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Tech focused Early stage VC Firm investing in Europe and the UK
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Founded Year | Domain | Location | |
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Venture capital firm focused on multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Smarkets
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Smarkets
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smarkets Comparisons
Competitors of Smarkets
Smarkets operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lucra Sports, Novig, Prophet Exchange, Who Knows Wins and Splash Sports, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of P2P sports betting platform
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| domain | founded_year | HQ Location |
Provider of a P2P sports betting platform
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| domain | founded_year | HQ Location |
Betting exchange platform for multiple sports is provided.
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| domain | founded_year | HQ Location |
Sports prediction games with cash prizes are offered online.
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| domain | founded_year | HQ Location |
Provider of a social sports betting platform
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smarkets
Frequently Asked Questions about Smarkets
When was Smarkets founded?
Smarkets was founded in 2008.
Where is Smarkets located?
Smarkets is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Smarkets a funded company?
Smarkets is a funded company, having raised a total of $5.3M across 5 funding rounds to date. The company's 1st funding round was a Series A of $2.7M, raised on Jun 19, 2008.
How many employees does Smarkets have?
As of Dec 31, 2020, the latest employee count at Smarkets is 109.
What is the annual revenue of Smarkets?
Annual revenue of Smarkets is $27.86M as on Dec 31, 2021.
What does Smarkets do?
Smarkets Limited operates a Web-based person-to-person prediction based betting exchange platform with significantly better odds than the competition. It allows its users to bet directly with other users on many sporting events. The company also offers a browser-based stock market game for products sold on Amazon.com, political elections, and current affairs. The platform has handled over 1 billion of bets since launching in 2010. Smarkets offer the margin of around 1 in total commission on trades whereas traditional sports betting takes around 15 margin on bets from traders. The company was founded in 2008 and is based in London, the United Kingdom.
Who are the top competitors of Smarkets?
Smarkets's top competitors include Novig, Lucra Sports and Splash Sports.
Who are Smarkets's investors?
Smarkets has 6 investors. Key investors include Susquehanna Growth Equity, Passion Capital, T Capital, Stefan Glaenzer, and Alex Zubillaga.
What is Smarkets's valuation?
The valuation of Smarkets is $14.4M as of Jan 2015.
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