About PickGuru
PickGuru is a company based in London (United Kingdom) founded in 2021 was acquired by Dizplai in July 2024. PickGuru has raised $3.46 million across 1 funding round from investors including Dizplai. The company has 6 employees. PickGuru offers products and services including Individual Games and Customised Gamification Platform. PickGuru operates in a competitive market with competitors including Lucra Sports, Smarkets, Novig, Prophet Exchange and Who Knows Wins, among others.
- Headquarter London, United Kingdom
- Employees 6
- SectorsMedia & EntertainmentConsumer
- Website pickguru.app
- Social LinkedIn X Facebook
- Acquired by Dizplai (Jul 2024)
- Legal Name Shiggle Betwork Limited
- Date of Incorporation 20 Mar, 2020
- Jurisdiction LONDON, ENGLAND
Products & Services of PickGuru
PickGuru offers a comprehensive portfolio of products and services, including Individual Games and Customised Gamification Platform.
Quick games for user acquisition and interaction opportunities
Complete platform with sports games and monetization features
Funding Insights of PickGuru
PickGuru has successfully raised a total of $3.46M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.46 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.46M
- Total Rounds 1
- Last Round Seed β $3.46M
- First Round $3.46M
(Nov 2021)
All 1 funding rounds of PickGuru with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $3.46M | Seed | β | β | β |
1 investors in total: 1 institutional.
Investors in PickGuru
PickGuru has secured backing from 1 investor. Prominent investors backing the company include Dizplai.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Offers a platform for effective content curation solutions. | 2021 | dizplai.com | Manchester, United Kingdom |
Investor details for PickGuru
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of PickGuru
3 people are tracked at PickGuru (2 in leadership, 1 in team); the tracked headcount is 6.
| Name | Role | Group |
|---|---|---|
Olly Roland-Jones | CEO | Leadership |
Oli Slipper | Co-founder And Investor | Leadership |
Tom Pritchard | Operations Executive | Team |
Complete people profiles for PickGuru
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of PickGuru
3 dated milestones of PickGuru across 3 years, from founding to its latest funding, stage changes and deals.
- Founded PickGuru is founded.
- Funding First funding round of $3.5M.
- Exit Acquired by Dizplai.
Competitors of PickGuru
PickGuru operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lucra Sports, Smarkets, Novig, Prophet Exchange and Who Knows Wins, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lucrasports.com | 2019 | Palo Alto, United States | $21.6M | 6 | Provider of P2P sports betting platform | |
| smarkets.com | 2008 | London, United Kingdom | $5.3M | 109 | Sports betting exchange platform facilitated for user-to-user wagers. | |
| novig.us | 2021 | New York, United States | $30.53M | 14 | Provider of a P2P sports betting platform | |
| prophetbettingexchange.com | 2018 | Hoboken, United States | – | – | Betting exchange platform for multiple sports is provided. | |
| whoknowswins.com | 2015 | Cardiff, United Kingdom | – | 9 | Sports prediction games with cash prizes are offered online. | |
| splashsports.com | 2021 | Sacramento, United States | $28.6M | – | Provider of a social sports betting platform | |
| wagr.us | 2019 | San Francisco, United States | $16M | – | Multi-category sports betting is facilitated via an online platform. | |
| betmate.app | 2020 | Liverpool, United Kingdom | $2M | 6 | Fantasy football betting platform provided for peer wagers on games. | |
| playerslounge.com | 2014 | New Castle, United States | $31.27M | – | Provider of a P2P betting platform for playing sports gaming activities |
Detailed competitors of PickGuru
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Pickguru
Complete news archive for PickGuru
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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Similar companies to PickGuru
10 companies that operate in the same segment as PickGuru (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | – | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 144.6 M | – | – | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,100 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 1.34 B | USD 509.95 K | – | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 99.06 M | – | – | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 212 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – |
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Frequently Asked Questions about PickGuru
PickGuru was founded in 2021.
PickGuru is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Olly Roland-Jones is the current CEO of PickGuru.
PickGuru is a funded company, having raised a total of $3.46M across 1 funding round to date. The company's 1st funding round was a Seed of $3.46M, raised on Nov 2021.
PickGuru has 6 employees.
PickGuru was founded in 2021 in London, United Kingdom, as a provider of a peer-to-peer sports betting platform. Predictions on live sports games are enabled for users to compete with friends and family. Multiple categories of sports tournaments are supported, allowing participants to engage in betting activities. Operations focus on facilitating secure, user-driven wagers within the online gambling sector.
PickGuru's top competitors include Novig, Lucra Sports and Splash Sports.
PickGuru offers Individual Games and Customised Gamification Platform.
PickGuru has 1 investor. Key investors include Dizplai.
PickGuru operates through Shiggle Betwork Limited.
Yes. PickGuru was acquired by Dizplai in July 2024.

