About Smart
Smart is a company based in Eastbourne (United Kingdom) founded in 2014 by Will Wynne and Andrew Evans. It operates as a PaaS (Platform-as-a-Service) and Private Labeling / White Label. Smart has raised $518.77 million across 14 funding rounds from investors including Barclays, Canadian Imperial Bank of Commerce and Natixis. Smart has completed 3 acquisitions, including Ensign, Evolve pensions and ProManage. Smart offers products and services including Keystone by Smart and White Label Solutions. Smart operates in a competitive market with competitors including A J Bell, My Pension Expert, Scottish Widows, Collegia and Jarvis, among others.
- Headquarter Eastbourne, United Kingdom
- Founders Will Wynne, Andrew Evans
- Stage Minicorn
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Sectors
Financial ServicesTechnology
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Email
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Website
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Social
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- Legal Name Smart Pension Limited
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Products & Services of Smart
Smart offers a comprehensive portfolio of products and services, including Keystone by Smart and White Label Solutions.
Platform technology is provided for financial product customization.
Customizable financial solutions are offered to various organizations.
People of Smart
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Funding Insights of Smart
Smart has successfully raised a total of $518.77M across 14 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $80.81 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Smart
Smart has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Barclays, Canadian Imperial Bank of Commerce and Natixis.
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Private equity and debt investments are directed toward financial sectors.
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Venture capital is invested in fintech sectors by the firm.
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Asset management services are offered by DWS to clients.
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Investor details for Smart
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Investments & Acquisitions by Smart
Smart has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Ensign, Evolve pensions and ProManage.
Investment portfolio details for Smart
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- Portfolio identities
- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Retirement and pension planning services are provided by Ensign.
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IoT-based predictive maintenance solutions are offered for manufacturing.
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Pension services are provided to clients in the United Kingdom.
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Complete acquisition details for Smart
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Financial Statements - Smart
Detailed financials for Smart
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Smart Comparisons
Peer comparison for Smart
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Competitors of Smart
Smart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as A J Bell, My Pension Expert, Scottish Widows, Collegia and Jarvis, among others.
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Financial advisory and retirement planning services are provided to users.
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Pensions and retirement planning solutions are provided to users.
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Provides pensions, investments, and life insurance for financial planning and protection.
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Online platform for financial planning and pension management is operated.
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Mobile application is provided for retirement plans and pensions management.
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Detailed competitors of Smart
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Latest news on Smart
Complete news archive for Smart
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Frequently Asked Questions about Smart
Smart was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Smart is headquartered in Eastbourne, United Kingdom. It is registered at Eastbourne, England, United Kingdom.
Andrew Evans is the current CEO of Smart. They have also founded this company.
Smart is a funded company, having raised a total of $518.77M across 14 funding rounds to date.
Retirement and savings solutions are delivered by Smart through innovative financial technology. Platform as a Service and white label solutions are offered via Keystone by Smart to governments, large organizations, and financial institutions. Focus is placed on transforming financial wellbeing globally across various sectors. Customizable enterprise solutions are developed to meet specific business needs in the retirement and savings domain.
Smart's top competitors include A J Bell, My Pension Expert and Jarvis.
Smart offers Keystone by Smart and White Label Solutions.
Smart has made 3 acquisitions, including Ensign, Evolve pensions, and ProManage.
Smart has 11 investors. Key investors include Barclays, Canadian Imperial Bank of Commerce, Natixis, J P Morgan, and DWS.
The valuation of Smart is $271.55M as of Jan 2019.