About Smartbox
Smartbox is a company based in Courbevoie (France) founded in 2003 by Paul Boursier was acquired by Moonpig in May 2022. It operates as a Direct-to-Consumer (D2C). Smartbox has completed 4 acquisitions, including Big Box Storage, Emozione3 and Live It. Smartbox offers products and services including Experience Gift Boxes. Smartbox operates in a competitive market with competitors including VIVABOX and fidbiz, among others.
- Headquarter Courbevoie, France
- Founders Paul Boursier
- SectorsRetail
- Website category Lifestyle · Gifts and Flowers
- Website smartbox.com
- Social LinkedIn Facebook
- Acquired by Moonpig (May 2022)
- Legal Name Smartbox Group
- Latest Funding Round$196.48M (USD), Debt – Conventional
Dec 2017
- InvestorsCaixabank
& 5 more
- Investments & AcquisitionsBig Box Storage
& 3 more
- Acquired byMoonpig
(May 2022)
Products & Services of Smartbox
Smartbox offers a comprehensive portfolio of products and services, including Experience Gift Boxes.
Unique experiences are offered for memorable gifting moments.
Funding Insights of Smartbox
- Total Rounds 2
- Last Round Debt – Conventional — $196.48M
- Investors Count 5
All 2 funding rounds of Smartbox with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2017 | $196.48M | Debt – Conventional | – | – | |
| Jun 2003 | – | Seed | – | – |
6 investors in total: 6 institutional.
Investors in Smartbox
Smartbox has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Caixabank, Credit Suisse and AIB Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on tech & consumer good startups | – | otium.fr | - | |
Commercial banking services are provided to individuals and businesses. | 1966 | aib.ie | Dublin, Ireland | |
Commercial banking services are provided by Credit Agricole CIB. | 2004 | ca-cib.com | Montrouge, France | |
Wealth management, asset management, and investment banking services are offered. | 1856 | credit-suisse.com | Zurich, Switzerland | |
Banking products and services are offered to individuals and businesses. | 1844 | caixabank.com | Barcelona, Spain | |
Moonpig Group is recognized as a leading online platform for greeting cards and gifting. | – | moonpig.group | London, United Kingdom |
Investor details for Smartbox
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
- Co-investor network
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People of Smartbox
1 people are tracked at Smartbox (1 in leadership).
| Name | Role | Group |
|---|---|---|
Paul Boursier | Founder | Leadership |
Complete people profiles for Smartbox
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Smartbox
Smartbox has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Big Box Storage, Emozione3 and Live It.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Semiconductor devices are designed, manufactured, and tested. | liveit.se | Stockholm, Sweden | 2010 | Sep 2023 | •••• | |
Travel and tourism content is published via a dedicated blog. | truestory.com | Hojbjerg, Denmark | 2012 | Aug 2023 | •••• | |
Experiences are gifted via an online platform in Italy. | emozione3.it | Verona, Italy | 2009 | Apr 2016 | •••• | |
Storage services are provided to residents and businesses. | bigbox.com | San Diego, United States | 2003 | Jan 2009 | •••• |
Complete acquisition details for Smartbox
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Smartbox
8 dated milestones of Smartbox across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Smartbox is founded.
- Funding First funding round.
- Acquisition Acquires Big Box Storage.
- Acquisition Acquires Emozione3.
- Funding Latest funding round, Debt – Conventional, of $196.5M.
- Exit Acquired by Moonpig.
- Acquisition Acquires Truestory.
- Acquisition Acquires Live It.
Competitors of Smartbox
Smartbox operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as VIVABOX and fidbiz, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vivabox.fr | 2006 | Paris, France | – | – | Gift boxes with immediate items and experiences are offered online. | |
| fidbiz.fr | 2020 | – | – | – | Obiz provides customer loyalty programs, marketing tools, and consulting services. |
Detailed competitors of Smartbox
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Smartbox
The website of Smartbox (smartbox.com) receives about 3.7M visits a month and ranks #8,339 among all websites worldwide, #359 in Gifts and Flowers.
- Monthly visits3.7M
▼ 21.4% vs previous month
- Unique visitors2.2M
per month
- Global rank#8,339
among all websites
- Category rank#359
Lifestyle · Gifts and Flowers
- Bounce rate31%
- Pages per visit7.4
- Average visit6 min 32 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Smartbox. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wonderbox.fr | wonderbox.fr | 100% | – | #31,110 | – |
geschenkparadies.ch | geschenkparadies.ch | 56% | – | #275,620 | – |
| geschenkidee.ch | 56% | 176.8K | #82,811 | View details | |
mieuxquedesfleurs.com | mieuxquedesfleurs.com | 54% | – | #296,998 | – |
yoursurprise.fr | yoursurprise.fr | 54% | – | #220,024 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Smartbox
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Smartbox
Complete news archive for Smartbox
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Smartbox
10 companies that operate in the same segment as Smartbox (Stationery, Gifting & Handicrafts E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | – | 301 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | – | |
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Flowers are delivered via an online subscription platform. | 2013 | London, England, United Kingdom | USD 171.47 M | – | – | |
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | – | 192 | |
Multi-category gifting products are provided through an online platform. | 2015 | Mumbai, Maharashtra, India | USD 4.35 M | USD 916.16 K | – | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
No detailed company activity is described on the site. | 2011 | Chicago, Illinois, United States | USD 198.67 M | – | 74 | |
AI-powered loyalty, rewards, and employee engagement solutions are provided. | 2012 | Bengaluru, Karnataka, India | USD 100.61 M | USD 98.95 M | 327 |
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Frequently Asked Questions about Smartbox
Smartbox was founded in 2003.
Smartbox is headquartered in Courbevoie, France. It is registered at Courbevoie, Hauts-de-seine, France.
Over 180,000 unique experiences are curated by Smartbox, the leading European provider of experience gifts. Services are offered in multiple countries including France, Italy, Spain, Germany, and others. Categories such as travel, gastronomy, wellness, and adventure are covered to create unforgettable memories for customers.
Smartbox offers Experience Gift Boxes.
Smartbox has made 4 acquisitions, including Big Box Storage, Emozione3, and Live It.
Smartbox has 6 investors. Key investors include Caixabank, Credit Suisse, AIB Bank, Credit Agricole CIB, and Moonpig.
Smartbox operates through Smartbox Group.
Yes. Smartbox was acquired by Moonpig in May 2022.
The website of Smartbox receives about 3.7 million visits a month and ranks #8,339 among all websites worldwide.